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Journal : Communication and Information Journal

Strategi Humas PT Bank Sumut dalam Meningkatkan Citra Positif melalui Media Jurnalistik Kurnia Balqis, Putri Salwa; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.846

Abstract

  The use of the internet by public relations practitioners gives them additional power to carry out their duties, because all digital PR activities can be easily accessed by the public wherever and whenever they want. If we look at modern society which is inseparable from the internet and electronic devices, using the internet is very effective because it gives everyone a new way to fulfill their daily needs. The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the public relations strategy in improving the image through journalistic media is publications that carefully carry out public relations activities such as publicity, publications, news, press releases, and maintaining the company's reputation and various internal activities.
Peran Humas Puskesmas Tanjung Morawa dalam Menyosialisasikan Penyebaran Stunting Melalui Media Sosial Indriana, Loula Umaiyah; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.847

Abstract

Stunting is a condition where a toddler experiences failure to develop due to acute nutritional deficiencies. Tanjung Morawa subdistrict is one of the subdistricts whose working area was designated as a stunting locus by the Deli Serdang regent. Limited publicity on stunting and the difficulty of approaching the public makes it difficult for public relations to maximize its role. This research aims to determine the role, obstacles and successes of Tanjung Morawa Community Health Center public relations in socializing the spread of stunting through journalistic media. The theories used are the theory of the four roles of public relations and the theory of communication barriers. The research method used is a descriptive method with a qualitative approach. Data collection techniques using interviews and observation. The results of the research show that the Public Relations Officer of the Tanjung Morawa Community Health Center has carried out all its roles well, although there is still one role which has been carried out less than optimally, namely as a communications technician. The biggest obstacle for public relations in carrying out its role is community behavior, while the success of public relations in carrying out its role is the freeing of 2 stunting locus areas which are the responsibility of and are under the auspices of the Tanjung Morawa Community Health Center.
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan melalui Instagram @Foofie.Rissole Rizky, Elvina; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.848

Abstract

Pematang Panjang State Elementary School 15, Sijunjung District, Sijunjung Regency in Islamic Religious Education subjects where in these subject teachers still often use the lecture method where students only listen to the teacher during learning, however teachers also combine the lecture method with other learning methods such as discussion methods and question and answer. This research was carried out at Pematang Panjang State Elementary School 15, Sijunjung District, Sijunjung Regency in the subject of Islamic Religious Education where in this subject teachers still often use the lecture method where students only listen to the teacher during learning, however teachers also combine the lecture method with other learning methods., such as discussion and question and answer methods. This research shows that this lecture method is able to enliven the class atmosphere and is able to increase interest in learning and also improve student learning outcomes for students at State Elementary School 15 Pematang Panjang, Sijunjung District, Sijunjung Regency.
Efektivitas Humas dan Wartawan dalam Menyosialisasikan Program Website Layanan Aspirasi Diskominfo Labuhan Batu Sakti Tambak, Ahmad Budi; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.849

Abstract

Communication is a need that cannot be separated from humans. In the develop of mass communication there was a development regarding mass media when the internet was discover. The aim to achieved through this research is: "to determine the effectiveness of public relations and journalists in socializing the aspiration service website program at Diskominfo Labuhan Batu". The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the uses of the Labuhan Batu Diskominfo website had been effective, because people with technological developments now demand that ASN/PNS are media literate. So automatically, previously the website might have been widely used by the private sector, now the government is using the website and social media too. Now people are more concern, especially government public relations, who are increasingly concerned that a website can be more representative or competent of the agency's image. The advantages of using the Labuhan Batu Diskominfo website include: we can better share data or public policy information by the Labuhan Batu Diskominfo, it can be use to image the Labuhan Batuc Diskominfo, the information provided is always up to date or the latest.
Strategi Komunikasi Pemasaran Produk UMKM ke Masyarakat di Era Digital melalui Media Sosial: Studi Kasus pada UMKM Rumah Mode Aqhita Abdillah, Baihaqi; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.850

Abstract

This research is entitled Communication Strategy for Marketing MSME Products to the Community in the Digital Era Through Social Media (Case Study on MSMEs Aqhita Fashion House). The purpose of this study is to find out how the strategies carried out by MSMEs in the digital era, especially what happened to the Aqhita Fashion House. This research uses qualitative research approaches and types, and the theory used is AISAS Theory (Attention, Interest, Search, Action, Share). The object of this research is the strategy of MSMEs in marketing their products to the public through social media. This research is where in this analys there are five elements in doing good marketing in the digital era, namely Attention, Interest, Search, Action, Share. The result of this study is to find out the right strategy in marketing MSME products in the digital era. The message that can be take in this study is that we can better appreciate the work made by humans and should not underestimate the results of products from MSMEs that are still relatively small.