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Saragih, M. Yoserizal
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Journal : Jurnal Ilmu Komunikasi dan Sosial Politik

 1 
Komunikasi Humas Smk Swasta Imelda Medan Dalam Mempromosikan Sekolah Melalui Media Jurnalistik Dan Media Sosial Khairunnisari, Wulan; Saragih, M. Yoserizal; ., Zuhriah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1511

Abstract

Basically, this research aims to determine the forms of communication and media relations barriers carried out by the Public Relations of Medan Imelda Private Vocational School in promoting the school through journalistic media and social media. The research method used in this research is a qualitative method. The informants for this research were the staff and teachers of Medan Imelda Vocational School. The results of the research explain that the journalistic media used by Medan Imelda Private Vocational School in carrying out promotions to welcome new students is Medantalk journalistic media. This form of collaboration is carried out by contacting the admin and asking to post data and activities or school digital brochures on the Medantalk social media news account. Then, the social media that Imelda Medan Private Vocational School also uses to promote welcoming new students is the use of social media accounts, such as Facebook, Instagram and YouTube. The obstacle encountered by SMK Imelda Medan in promoting the school using journalistic media was the slow response from Medantalk in responding to school data sent by SMK Imelda Medan, due to the large number of people using Medantalk's services. Meanwhile, for social media, Public Relations is less active in managing the social media accounts of Imedal Medan Private Vocational School and network problems that often experience disruption or errors, resulting in obstacles in managing social media accounts.
Co-Authors ., Zuhriah Abdillah, Baihaqi Abidin, Syahrul Adnan, Hafizur Kahfi Amanda, Finny Syabhina Anugrah, Tirta Berampu, Afif Eido Pemanta Chan, Fikri Azis Edria, Ade Lola Ferdiansyah, Veri Harahap, Suheri Haryanti, Ulvi Hsb, Habibi Martua Ikhwansyah, Rizki Indriana, Loula Umaiyah Khairunnisari, Wulan Kurnia Balqis, Putri Salwa Manik, Alfia Rahman Mursyida, Shania Nurrahmad, Taufiq Qorib, Ahmad Riani Iskandar Batubara, Gadis Rizky, Elvina Rohani, Laila Sabila, Umaira Sakti Tambak, Ahmad Budi Salam, Abdillah Virdinia, Thasya Widya Astuty Zahara J, Ayu