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All Journal Jurnal Kelautan : Indonesian Journal of Marine Science and Technology Panrita Abdi - Jurnal Pengabdian pada Masyarakat AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Akuatiklestari MarIslands Jurnal Segara Authentic Research of Global Fisheries Application Journal (Aurelia Journal) Jurnal Maritim Nekton Jurnal Abmas Negeri (JAGRI)
Khairul Hafsar
Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan Dan Perikanan, Universitas Maritim Raja Ali Haji, Tanjungpinang, Indonesia 29111
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Pengembangan Wisata Pantai Berbasis Sumberdaya Alam Berdasarkan Indeks Kesesuaian Wisata di Desa Batu Berdaun, Kabupaten Lingga Hafsar, Khairul; Tetty, Tetty; Nugraha, Aditya Hikmat
Akuatiklestari Vol 6 No 1 (2022): Jurnal Akuatiklestari
Publisher : Program Studi Manajemen Sumberdaya Perairan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/akuatiklestari.v6i1.5006

Abstract

Wisata pantai merupakan salah satu daya tarik wisata yang digemari oleh masyarakat lokal maupun mancanegara yang menampilkan keindahan alam sebagai daya tariknya. Pengembangan wisata pantai akan berdampak positif terhadap ekonomi masyarakat sekitar. Pengembangan wisata pantai dilakukan dengan mengetahui pantai tersebut sesuai untuk dikembangkan menjadi lokasi wisata. Tujuan penelitian adalah untuk melakukan pengembangan wisata pantai dengan menilai indeks kesesuaian wisata pantai di Desa Batu Berdaun. Metode yang digunakan dalam penelitian adalah kuantitatif dengan mengukur dan observasi parameter yang terdiri dari kedalaman perairan, tipe pantai, lebar pantai, material dasar perairan, kecepatan arus, kemiringan pantai, kecerahan perairan, penutupan lahan, biota berbahaya, dan ketersedian air tawar. Hasil penelitian menunjukkan bahwa indeks kesesuaian wisata pantai di Desa Batu Berdaun masuk kategori S1 (Sangat Sesuai) dengan nilai 94% yang berarti bahwa sangat layak untuk lokasi wisata pantai, namun perlu beberapa perbaikan fasilitas untuk pengembangan wisata seperti penambahan mushalla, perbaikan kamar mandi yang layak, serta penambahan pondok-pondok tempat berteduh wisatawan.
OPTIMIZATION OF DIGITAL MARKETING STRATEGIES IN EKOWISATA MANGROVE PANDANG TAK JEMU BATAM CITY'S THROUGH SOCIAL MEDIA Anggara, Rendhy Putra; Khairunnisa, Khairunnisa; Hafsar, Khairul
Jurnal Segara Vol 20, No 1 (2025): June
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/segara.v20i1.15345

Abstract

Indonesia is a country that has extraordinary wealth, starting from natural beauty, vegetation, fauna and culture. The natural beauty that Indonesia has is its abundant natural wealth. Indonesia's natural beauty is also widely used as a tourist attraction, one of which is mangrove tourism. Mangroves have great potential as a tourist destination because the unique beauty of mangroves can offer its own charm and uniqueness so that it can attract tourists to visit the mangrove area. To expand information related to tourist attractions, many people are marketing their tour packages through social media, making social media an opportunity to market and promote their tourism. One of the tourist attractions that uses social media as a marketing medium is Ekowisata Mangrove Pandang Tak Jemu. The aim of the research is to identify digital marketing strategies carried out by managers and formulate digital marketing strategies through social media that are best applied to the Ekowisata Mangrove Pandang Tak Jemu. The research was carried out in June – July 2024 at the Ekowisata Mangrove Pandang Tak Jemu. The research method used is descriptive qualitative using SWOT and AHP analysis. The research results show the application of digital marketing strategies through social media in Ekowisata Mangrove Pandang Tak Jemu This can be seen from the use of several social media applications, namely Instagram, Facebook and Twitter (X). Based on the results of the SWOT and AHP analysis, there are 5 priority strategies in formulating digital marketing strategies through social media on Ekowisata Mangrove Pandang Tak Jemu, namely, (1) repairing damaged infrastructure, (2) providing training for HR, (3) improving and maintaining service quality, (4) holding activity events at tourist locations.
Digital Literacy Assistance to the Sei Lekop Fish Crackers Industry Centre as an Effort to Develop Business and Upgrade MSMEs Tetty, Tetty; Hafsar, Khairul; Ulfah, Fitria; Haidawati, Haidawati; Zen, Linda Waty; Khairunnisa, Khairunnisa; Reni, Angga
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1342

Abstract

The high volume of captured fisheries is utilized by coastal communities as a livelihood source by processing the catch into value-added products such as fish crackers. This community service program aimed to improve the digital literacy of micro, small, and medium enterprise (MSME) actors to support business development and MSME advancement. Conducted from April to November 2024 at the Sei Lekop Fish Crackers Industry Center in Bintan Regency, the program targeted seven Joint Business Groups (Kelompok Usaha Bersama/KUBE), with two participants each. However, one participant was absent, resulting in 13 total attendees.The program responded to key challenges such as continued reliance on conventional marketing and limited access to digital platforms. Products were often resold without proper branding, and customers struggled to find them online due to participants’ limited knowledge of digital marketing and time constraints in managing e-commerce. To address these issues, the program included educational sessions and hands-on mentoring in digital literacy. The implementation followed three phases: preparation, execution, and evaluation. Training covered creating social media and e-commerce accounts, as well as content creation using tools like Canva. The evaluation used pre- and post-program questionnaires to measure changes in understanding. Results showed a significant increase in digital literacy among participants, from an average of 36.93% before the program to 63.07% after. This indicates that the intervention effectively enhanced the digital capacity of MSME actors, supporting their business sustainability and competitiveness in the digital era.
Marketing strategy with e-commerce (Case study: UMKM Abon Ikan Kardina) Tanjungpinang City Risandi, Ari; Hafsar, Khairul; Tetty, Tetty
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.577

Abstract

Entrepreneurs are currently implementing marketing strategies to sell goods and services through e-commerce systems. E-commerce is used for business development in marketing. One of the Micro, Small, and Medium Enterprises (MSMEs) that use the e-commerce system is the Abon Ikan Kardina MSME. Abon Ikan Kardina has used e-commerce in its marketing strategy efforts but has not been effective because offline sales are more than through e-commerce. The research objectives were to identify the implementation of marketing strategies through e-commerce at MSME Abon Ikan Kardina and formulate marketing strategies through e-commerce at MSME Abon Ikan Kardina. The research was conducted from March to May 2023 at the Abon Ikan Kardina UMKM. The research method used was descriptive qualitative, using SWOT and AHP analyses. The results showed that implementating marketing strategies through e-commerce at MSME Abon Ikan Kardina is seen in several uses of e-commerce applications and social media in the form of Shopee, Facebook, Instagram, and WhatsApp. Based on the results of SWOT and AHP analyses, it is known that implementing marketing strategies through e-commerce at Abon Ikan Kardina MSMEs is seen from the use of several e-commerce and social media applications such as Shopee, Facebook, Instagram, and WhatsApp. The Abon Ikan Kardina MSMEs' product content supports these applications' use. Four priority strategies in the formulation of marketing strategies through e-commerce at Abon Ikan Kardina MSMEs are: (1) improving and maintaining product quality, (2) providing good product quality information to be trusted in the market, (3) providing training for human resources to understand e-commerce and bookkeeping, and (4) regularly updating content on each social media account.
PROFITABILITY OF THE TAMBAN SALAI FISH PROCESSING BUSINESS IN SINGKEP PESISIR DISTRICT LINGGA REGENCY Anisa, Nur; Tetty, Tetty; Hafsar, Khairul
Aurelia Journal Vol 6, No 2 (2024): October
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v6i2.13513

Abstract

Singkep Pesisir sub-district in Lingga Regency is home to six beautiful villages, including Berindat, Kote, Lanjut, Pelakak, Persing, and Sedamai. The local residents are primarily fishermen, and the area is well-known for the Tamban Salai fish processing business. This business is committed to providing high-quality fish products and is a significant contributor to the local economy. Our research aimed to determine the income and profitability of the Tamban Salai Fish Processing business in Singkep Pesisir district. We used a quantitative descriptive method and collected data through a census method. The financial analysis included Benefit Cost Of Ratio (B/C Ratio), Revenue Cost Of Ratio (R/C Ratio), Break-Even Point (BEP Unit), Break-Even Point (BEP Rupiah), Return On Equity (ROE), and Return On Investment (ROI) to measure the feasibility and profitability of the business. Our research found that the Tamban Salai Fish Processing business is a highly feasible and profitable business with a B/C Ratio of 4.00, R/C Ratio of 5.00, BEP Unit of 1,211.62 kg, and BEP Rupiah of Rp10,787.91. The Return On Equity (ROE) was 84%, and Return On Investment (ROI) was 35%. At the Tamban Salai Fish Processing business, we believe in delivering the best quality products to our customers while contributing to the local economy. Our commitment to excellence has allowed us to establish ourselves as a trustworthy and reliable business. We are proud of our success and look forward to continuing to serve our customers with the same dedication and commitment.
THE ECONOMIC IMPACT OF SAND MINING ON COASTAL COMMUNITIES IN PANTAI HARAPAN VILLAGE, LINGGA REGENCY Fauzy, Fauzy; Hafsar, Khairul; Tetty, Tetty
Aurelia Journal Vol 7, No 1 (2025): April
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v7i1.15768

Abstract

Sand mining activities can absorb labor and also be a source of pollution that causes damage in the form of mud and turbidity. Since its establishment in 2019 to 2024, there has been no clarity regarding the mining permits carried out. Sand mining activities involve taking river sand and causing environmental impacts that result in river water pollution around the mine and even into the sea. The purpose of the study was to calculate the income of coastal communities before and after sand mining, calculate the percentage change in income of coastal communities due to sand mining and calculate the percentage of labor absorption created from sand mining activities in Pantai Harapan Village, Lingga Regency. The research was conducted in March-April 2024 in Pantai Harapan Village, Selayar District using a quantitative descriptive method. The number of samples in the study was 42 respondents. The research uses income analysis, percentage changes in income and labor absorption with existing formulas using Microsoft Excel software. The results of the study showed that the average change in community income before mining was IDR 24,517,452/year, after mining it was IDR 37,297,230/year. The percentage change in income of the people of Pantai Harapan Village after mining is 20%. The absorption of labor due to sand mining is 4%.
Co-Authors Aditya Hikmat Nugraha Angga Reni Anggara, Rendhy Putra Evan Roy Herdiwan fauzy, fauzy Febrianti Lestari Fitria Ulfah Haidawati, Haidawati Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Novedri, Muhamad Nazri Nur Anisa Rindani, Mersa Risandi, Ari Septia Nurhasanah Septia Nurhasanah, Septia Tetty Tetty Tetty, Tetty Wahyu Muzammil Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Zen, Linda Waty Zola Febriani