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All Journal Jurnal Kelautan : Indonesian Journal of Marine Science and Technology Panrita Abdi - Jurnal Pengabdian pada Masyarakat AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Akuatiklestari MarIslands Jurnal Segara Authentic Research of Global Fisheries Application Journal (Aurelia Journal) Jurnal Maritim Nekton Jurnal Abmas Negeri (JAGRI)
Khairul Hafsar
Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan Dan Perikanan, Universitas Maritim Raja Ali Haji, Tanjungpinang, Indonesia 29111
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Pengembangan Wisata Pantai Berbasis Sumberdaya Alam Berdasarkan Indeks Kesesuaian Wisata di Desa Batu Berdaun, Kabupaten Lingga Hafsar, Khairul; Tetty, Tetty; Nugraha, Aditya Hikmat
Akuatiklestari Vol 6 No 1 (2022): Jurnal Akuatiklestari
Publisher : Program Studi Manajemen Sumberdaya Perairan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/akuatiklestari.v6i1.5006

Abstract

Wisata pantai merupakan salah satu daya tarik wisata yang digemari oleh masyarakat lokal maupun mancanegara yang menampilkan keindahan alam sebagai daya tariknya. Pengembangan wisata pantai akan berdampak positif terhadap ekonomi masyarakat sekitar. Pengembangan wisata pantai dilakukan dengan mengetahui pantai tersebut sesuai untuk dikembangkan menjadi lokasi wisata. Tujuan penelitian adalah untuk melakukan pengembangan wisata pantai dengan menilai indeks kesesuaian wisata pantai di Desa Batu Berdaun. Metode yang digunakan dalam penelitian adalah kuantitatif dengan mengukur dan observasi parameter yang terdiri dari kedalaman perairan, tipe pantai, lebar pantai, material dasar perairan, kecepatan arus, kemiringan pantai, kecerahan perairan, penutupan lahan, biota berbahaya, dan ketersedian air tawar. Hasil penelitian menunjukkan bahwa indeks kesesuaian wisata pantai di Desa Batu Berdaun masuk kategori S1 (Sangat Sesuai) dengan nilai 94% yang berarti bahwa sangat layak untuk lokasi wisata pantai, namun perlu beberapa perbaikan fasilitas untuk pengembangan wisata seperti penambahan mushalla, perbaikan kamar mandi yang layak, serta penambahan pondok-pondok tempat berteduh wisatawan.
OPTIMIZATION OF DIGITAL MARKETING STRATEGIES IN EKOWISATA MANGROVE PANDANG TAK JEMU BATAM CITY'S THROUGH SOCIAL MEDIA Anggara, Rendhy Putra; Khairunnisa, Khairunnisa; Hafsar, Khairul
Jurnal Segara Vol 20, No 1 (2025): June
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/segara.v20i1.15345

Abstract

Indonesia is a country that has extraordinary wealth, starting from natural beauty, vegetation, fauna and culture. The natural beauty that Indonesia has is its abundant natural wealth. Indonesia's natural beauty is also widely used as a tourist attraction, one of which is mangrove tourism. Mangroves have great potential as a tourist destination because the unique beauty of mangroves can offer its own charm and uniqueness so that it can attract tourists to visit the mangrove area. To expand information related to tourist attractions, many people are marketing their tour packages through social media, making social media an opportunity to market and promote their tourism. One of the tourist attractions that uses social media as a marketing medium is Ekowisata Mangrove Pandang Tak Jemu. The aim of the research is to identify digital marketing strategies carried out by managers and formulate digital marketing strategies through social media that are best applied to the Ekowisata Mangrove Pandang Tak Jemu. The research was carried out in June – July 2024 at the Ekowisata Mangrove Pandang Tak Jemu. The research method used is descriptive qualitative using SWOT and AHP analysis. The research results show the application of digital marketing strategies through social media in Ekowisata Mangrove Pandang Tak Jemu This can be seen from the use of several social media applications, namely Instagram, Facebook and Twitter (X). Based on the results of the SWOT and AHP analysis, there are 5 priority strategies in formulating digital marketing strategies through social media on Ekowisata Mangrove Pandang Tak Jemu, namely, (1) repairing damaged infrastructure, (2) providing training for HR, (3) improving and maintaining service quality, (4) holding activity events at tourist locations.
Digital Literacy Assistance to the Sei Lekop Fish Crackers Industry Centre as an Effort to Develop Business and Upgrade MSMEs Tetty, Tetty; Hafsar, Khairul; Ulfah, Fitria; Haidawati, Haidawati; Zen, Linda Waty; Khairunnisa, Khairunnisa; Reni, Angga
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1342

Abstract

The high volume of captured fisheries is utilized by coastal communities as a livelihood source by processing the catch into value-added products such as fish crackers. This community service program aimed to improve the digital literacy of micro, small, and medium enterprise (MSME) actors to support business development and MSME advancement. Conducted from April to November 2024 at the Sei Lekop Fish Crackers Industry Center in Bintan Regency, the program targeted seven Joint Business Groups (Kelompok Usaha Bersama/KUBE), with two participants each. However, one participant was absent, resulting in 13 total attendees.The program responded to key challenges such as continued reliance on conventional marketing and limited access to digital platforms. Products were often resold without proper branding, and customers struggled to find them online due to participants’ limited knowledge of digital marketing and time constraints in managing e-commerce. To address these issues, the program included educational sessions and hands-on mentoring in digital literacy. The implementation followed three phases: preparation, execution, and evaluation. Training covered creating social media and e-commerce accounts, as well as content creation using tools like Canva. The evaluation used pre- and post-program questionnaires to measure changes in understanding. Results showed a significant increase in digital literacy among participants, from an average of 36.93% before the program to 63.07% after. This indicates that the intervention effectively enhanced the digital capacity of MSME actors, supporting their business sustainability and competitiveness in the digital era.
Marketing strategy with e-commerce (Case study: UMKM Abon Ikan Kardina) Tanjungpinang City Risandi, Ari; Hafsar, Khairul; Tetty, Tetty
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.577

Abstract

Entrepreneurs are currently implementing marketing strategies to sell goods and services through e-commerce systems. E-commerce is used for business development in marketing. One of the Micro, Small, and Medium Enterprises (MSMEs) that use the e-commerce system is the Abon Ikan Kardina MSME. Abon Ikan Kardina has used e-commerce in its marketing strategy efforts but has not been effective because offline sales are more than through e-commerce. The research objectives were to identify the implementation of marketing strategies through e-commerce at MSME Abon Ikan Kardina and formulate marketing strategies through e-commerce at MSME Abon Ikan Kardina. The research was conducted from March to May 2023 at the Abon Ikan Kardina UMKM. The research method used was descriptive qualitative, using SWOT and AHP analyses. The results showed that implementating marketing strategies through e-commerce at MSME Abon Ikan Kardina is seen in several uses of e-commerce applications and social media in the form of Shopee, Facebook, Instagram, and WhatsApp. Based on the results of SWOT and AHP analyses, it is known that implementing marketing strategies through e-commerce at Abon Ikan Kardina MSMEs is seen from the use of several e-commerce and social media applications such as Shopee, Facebook, Instagram, and WhatsApp. The Abon Ikan Kardina MSMEs' product content supports these applications' use. Four priority strategies in the formulation of marketing strategies through e-commerce at Abon Ikan Kardina MSMEs are: (1) improving and maintaining product quality, (2) providing good product quality information to be trusted in the market, (3) providing training for human resources to understand e-commerce and bookkeeping, and (4) regularly updating content on each social media account.
PROFITABILITY OF THE TAMBAN SALAI FISH PROCESSING BUSINESS IN SINGKEP PESISIR DISTRICT LINGGA REGENCY Anisa, Nur; Tetty, Tetty; Hafsar, Khairul
Aurelia Journal Vol 6, No 2 (2024): October
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v6i2.13513

Abstract

Singkep Pesisir sub-district in Lingga Regency is home to six beautiful villages, including Berindat, Kote, Lanjut, Pelakak, Persing, and Sedamai. The local residents are primarily fishermen, and the area is well-known for the Tamban Salai fish processing business. This business is committed to providing high-quality fish products and is a significant contributor to the local economy. Our research aimed to determine the income and profitability of the Tamban Salai Fish Processing business in Singkep Pesisir district. We used a quantitative descriptive method and collected data through a census method. The financial analysis included Benefit Cost Of Ratio (B/C Ratio), Revenue Cost Of Ratio (R/C Ratio), Break-Even Point (BEP Unit), Break-Even Point (BEP Rupiah), Return On Equity (ROE), and Return On Investment (ROI) to measure the feasibility and profitability of the business. Our research found that the Tamban Salai Fish Processing business is a highly feasible and profitable business with a B/C Ratio of 4.00, R/C Ratio of 5.00, BEP Unit of 1,211.62 kg, and BEP Rupiah of Rp10,787.91. The Return On Equity (ROE) was 84%, and Return On Investment (ROI) was 35%. At the Tamban Salai Fish Processing business, we believe in delivering the best quality products to our customers while contributing to the local economy. Our commitment to excellence has allowed us to establish ourselves as a trustworthy and reliable business. We are proud of our success and look forward to continuing to serve our customers with the same dedication and commitment.
THE ECONOMIC IMPACT OF SAND MINING ON COASTAL COMMUNITIES IN PANTAI HARAPAN VILLAGE, LINGGA REGENCY Fauzy, Fauzy; Hafsar, Khairul; Tetty, Tetty
Aurelia Journal Vol 7, No 1 (2025): April
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v7i1.15768

Abstract

Sand mining activities can absorb labor and also be a source of pollution that causes damage in the form of mud and turbidity. Since its establishment in 2019 to 2024, there has been no clarity regarding the mining permits carried out. Sand mining activities involve taking river sand and causing environmental impacts that result in river water pollution around the mine and even into the sea. The purpose of the study was to calculate the income of coastal communities before and after sand mining, calculate the percentage change in income of coastal communities due to sand mining and calculate the percentage of labor absorption created from sand mining activities in Pantai Harapan Village, Lingga Regency. The research was conducted in March-April 2024 in Pantai Harapan Village, Selayar District using a quantitative descriptive method. The number of samples in the study was 42 respondents. The research uses income analysis, percentage changes in income and labor absorption with existing formulas using Microsoft Excel software. The results of the study showed that the average change in community income before mining was IDR 24,517,452/year, after mining it was IDR 37,297,230/year. The percentage change in income of the people of Pantai Harapan Village after mining is 20%. The absorption of labor due to sand mining is 4%.
Pendapatan Usaha Pengolahan Hasil Perikanan (Kerupuk Atom Emi) Di Desa Malang Rapat Kabupaten Bintan Mita, Mita; Hafsar, Khairul; Tetty, Tetty
MarIslands Vol 1 No 2 (2021): September, 2021
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jm.v2i2.3635

Abstract

The village of Malang Rapat is one of the areas with high enough fishery products, of course, it has enormous potential in developing fishery product processing businesses. In the village of Malang Rapat, there is a fishery product processing business, namely the Atomic Cracker Business. This study aims to analyze operating costs, income. This study aims to analyze operating costs, income, and breakeven points. The research method used is the description. Sampling was carried out by census, namely an Emi atomic cracker business. The types and sources of data used consist of primary data and secondary data. The results showed that the total cost of processing fishery products (Emi Atomic Crackers) in the village of Malang Rapat, Bintan Regency, was Rp357,559,100 per year. Was Rp357.559.100 per year. The income earned is Rp1.085.512.900 per year. Overall, the results of the calculation of fishery product processing business income (Emi Atomic Crackers) in the Village of Malang Rapat, Bintan Regency, generated considerable income during 2021 and could cover the costs incurred in the production process.
Nilai Ekonomi Sumberdaya Ikan Delah (Caesio Teres) di Desa Kelong Kabupaten Bintan Kepulauan Riau Fahrizal, Uray; Khairunnisa, Khairunnisa; Hafsar, Khairul
MarIslands Vol 1 No 2 (2021): September, 2021
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jm.v2i2.3638

Abstract

One of the catches of fishermen from Kelong Village is Delah Fish (Caesio teres) one of the target fish species that have high economic value and this fish also meets the demand of the export market, delah fish has a fairly high market and export price, the purpose of research is to examine the economic value of fish. Delah (Caesio teres) to know the role of Delah Fish (Caesio teres) in absorbing labor and the contribution of Delah Fish (Caesio teres) to the income of fishermen's families in Kelong Village. This research was carried out from March to April 2021. This study used a survey method with primary data collection using direct fisherman interviews and secondary data consisting of documents. Determination of respondents is done by the census method, namely fishing fishermen who use longline fishing gear, and traps totaling 32 respondents, the census method is a method that takes one population group as a whole sample. The tools of this research are, a questionnaire, writing style, and calculator. The procedure of this research includes 2 procedures, namely preparation and implementation. The preparation stage consists of 3 activities, (1) survey of research sites, (2) research permit at the village office, (3) conducting interviews with village office informants, and (4) making research question guides (questionnaires). The results of this study obtained the economic value of delah fish resources in Kelong Village, the total economic value was Rp. 2,879,724,000/year, labor absorption of delah fish resources in Kelong Village was 41 people or 7.96%, the contribution to the average income fish fishermen, the income of delah fish fishermen is Rp. 16,500,000/year or 70%. Family members of delah fish fishermen who work are Rp. 7,068,750/year or 30%.
Pendapatan Nelayan Kelong Apung Ikan Teri (Stolephorus Sp.) di Desa Selayar Kabupaten Lingga Alfariz, Alfariz; Hafsar, Khairul; Tetty, Tetty
MarIslands Vol 1 No 2 (2021): September, 2021
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jm.v2i2.3639

Abstract

Selayar Village is a coastal area with the majority of the population as fishermen who use anchovy kelong (Stolephorus sp.)The method used in this research is a survey method, with a total of 15 respondents who own kelong anchovy (Stolephorus sp.). The research was carried out for 2 months starting from April-May 2021 in Selayar Village, Lingga Regency. Data analysis uses cost, revenue, and income analysis. Based on the results of the analysis, the total annual average income of the anchovy kelong business in Selayar Village is Rp245.700.000. The total average cost per year is Rp21.822.322. The average wage for managers and laborers of anchovy kelong per year is Rp134.326.607. The average net income per year for the owner of the anchovy kelong is Rp89.551.071.
Analisis Kontribusi Subsektor Perikanan terhadap Produk Domestik Regional Bruto (PDRB) Provinsi Kepulauan Riau Septyati, Widya; Tetty; Hafsar, Khairul
MarIslands Vol 3 No 2 (2025): September, 2025
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/hazbtw48

Abstract

Produk Domestik Regional Bruto (PDRB) merupakan indikator penting untuk menilai kinerja perekonomian daerah, termasuk dalam mengidentifikasi peran sektoral dalam pembangunan ekonomi. Provinsi Kepulauan Riau sebagai wilayah kepulauan dengan dominasi perairan memiliki potensi sumber daya perikanan yang besar, namun kontribusi subsektor perikanan terhadap PDRB daerah masih relatif rendah. Penelitian ini bertujuan untuk menganalisis kontribusi subsektor perikanan terhadap PDRB Provinsi Kepulauan Riau selama periode 2014–2023. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan memanfaatkan data sekunder time series yang bersumber dari Badan Pusat Statistik (BPS) Provinsi Kepulauan Riau. Analisis data dilakukan menggunakan analisis kontribusi untuk menilai peran subsektor perikanan terhadap PDRB Provinsi Kepulauan Riau, baik atas dasar harga berlaku maupun harga konstan. Hasil penelitian menunjukkan bahwa kontribusi subsektor perikanan terhadap PDRB Provinsi Kepulauan Riau selama periode pengamatan berfluktuasi namun relatif stabil, dengan kisaran 1,73–2,39 persen pada harga berlaku dan 1,73–2,51 persen pada harga konstan. Berdasarkan klasifikasi kriteria kontribusi, seluruh nilai kontribusi tersebut berada pada kategori rendah, yang menunjukkan bahwa subsektor perikanan belum mengalami perubahan struktural yang signifikan dalam perekonomian daerah dan masih berperan sebagai sektor pendukung. Kesimpulan penelitian ini menegaskan bahwa potensi sumber daya perikanan di Provinsi Kepulauan Riau belum dimanfaatkan secara optimal, sehingga diperlukan kebijakan pengembangan yang terintegrasi dan berkelanjutan untuk meningkatkan produktivitas, nilai tambah, dan kontribusi subsektor perikanan terhadap PDRB daerah.
Co-Authors Aditya Hikmat Nugraha Alfariz, Alfariz Angga Reni Anggara, Rendhy Putra Evan Roy Herdiwan Fahrizal, Uray fauzy, fauzy Febrianti Lestari Fitria Ulfah Haidawati, Haidawati Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Mita Mita, Mita Novedri, Muhamad Nazri Nur Anisa Rindani, Mersa Risandi, Ari Septia Nurhasanah Septia Nurhasanah, Septia Tetty Tetty Tetty Tetty, Tetty Wahyu Muzammil Wahyudin Wahyudin Wahyudin Wahyudin Wahyudin Widya Septyati Zen, Linda Waty Zola Febriani