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All Journal Jurnal Buana Informatika Infotech Journal Jurnal Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal ICT : Information Communication & Technology Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Sains Teknologi dan Sistem Informasi Jurnal Abdimas Kartika Wijayakusuma Jurnal Indonesia Sosial Sains IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal
Anggoro, Sigit
Program Studi Informatika, Fakultas Sains Dan Informatika Universitas Jenderal Achmad Yani
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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The Influence of PMB Content and Engagement on Instagram on the Interest of New Students at Jenderal Achmad Yani University Tambunan, Very Verdyanto; Anggoro, Sigit; Santikarama, Irma
Jurnal Indonesia Sosial Sains Vol. 6 No. 10 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i10.1902

Abstract

New student admissions marketing content delivered through social media platforms like Instagram has become a crucial strategy for attracting prospective students. Jenderal Achmad Yani University utilizes Instagram as a promotional tool by displaying various information related to study programs, registration schedules, campus facilities, and student activities in engaging and engaging visual content. In addition to content quality, user engagement, such as the number of likes, comments, and other interactions, is also a key indicator in measuring the effectiveness of the promotion. This study used a quantitative approach through a survey of prospective students and followers of the official Universitas Achmad Yani Instagram account. Data analysis was conducted using multiple linear regression to determine the influence of new student admissions content and engagement on university admission intentions. The results showed that both content and engagement on Instagram significantly influenced prospective students' interest in applying to Jenderal Achmad Yani University. These findings underscore the crucial role of social media in shaping the image and attractiveness of higher education institutions. A consistent and interactive digital promotional strategy can help universities reach their target audience more effectively and increase new student enrollment intentions.
Peningkatan UX Melalui Perancangan dan Pengujian Sistem Pembelajaran Digital Berbasis Buku menggunakan Design Thinking Dian Ayu Cahyani; Irma Santikarama; Sigit Anggoro
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 2 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i2.5372

Abstract

User Experience (UX) is a crucial aspect in determining the effectiveness of digital learning systems. This study aims to design and evaluate a book-based digital learning system prototype using the Design Thinking approach. The research was conducted through five stages: Empathize, Define, Ideate, Prototype, and Test. Data were collected using questionnaires, interviews, and observations involving students, lecturers, and publishers. The evaluation applied a triangulation strategy combining the System Usability Scale (SUS), heatmap analysis, and semi-structured interviews. The results indicate an average SUS score of 70, which is above the minimum benchmark of 68, although improvements are still needed in visual design and navigation. Heatmap analysis revealed that most navigation elements were successfully used, but some icons were not recognized and certain menus were rarely accessed. The interviews reinforced these findings, highlighting that the system supports lecturers in monitoring and enhances student engagement, yet issues remain regarding button color contrast, label consistency, and the speed of accessing large files. These results demonstrate that Design Thinking, when combined with triangulated evaluation, can produce a book-based digital learning system that is more interactive, adaptive, and collaborative. This study contributes to the literature by emphasizing that integrating user-centered design with triangulation methods can significantly improve UX quality in higher education digital learning contexts.
Co-Authors Adiyuda Prayitna Aminuyati Destiani, Dea Dian Ayu Cahyani Diding Nurdin Faiza Renaldi, Faiza Gunawan Abdillah, Gunawan Hadiana, Asep Id Hendro P., Tacbir Irma Santikarama Kasyidi, Fatan Lucia Nugraheni Harnaningrum Muttaqin Choiri Natasya, Ersa Aura Ninda Lutfiani Nuryani Nuryani Prayitna, Adiyuda Ramadhani, Hary Rizqi Rizky Ryan Dwi Yudistira Santikarama, Irma Sri Watini Sururi . Syamsumin Kurnia Dewi Syamsumin Kurnia Dewi Tacbir Hendro Tacbir Hendro Pudjiantoro Tambunan, Very Verdyanto Thomas Adi Nugroho