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All Journal Jurnal Social Economic of Agriculture Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP)
Kurniawan, Hery Medianto
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ASPEK PENGETAHUAN, SIKAP DAN KETERAMPILAN PADA RESPON PETANI TERHADAP UPJA DI KECAMATAN TOHO Ellyta, Ellyta; Mulyati, Mulyati; Kurniawan, Hery Medianto; Ekawati, Ekawati
Jurnal Social Economic of Agriculture Vol 8, No 2 (2019): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v8i2.33343

Abstract

The use of agricultural tools and machinery has become a primary needs of farmers in processing and increasing their farming production, this activity encourages the emergence of agricultural tools and machinery service unit (UPJA) that has an intention in assistaining farmers in achieving time and energy efficiency and also in order to overcome scarcity of farmer resources in processing their farming. However, the delayed development of UPJA in several regions has encouraged this research in order to analyze farmers' responses to the use of agricultural tools and machinery service unit. Research method: This study was conducted at the Bukit Raya UPJA Village Pak Leheng Toho District from January - March 2018. This research used the descriptive analysis data, which was displayed in table form with several categories that have been determined based on aspects of knowledge, attitude, and skills. Response measurements were carried out using a Likert scale (scoring) with a score of 1-5. The results of the all of the farmer showed that the response analysis from the aspects of knowledge, attitude, and skills of UPJA Bukit Raya amounted to 3.48 in the good category, which means that farmers generally gave a good respond to the existence of the UPJA Bukit Raya Village, in Pak Leheng Village, Toho District.Keywords: Agricultural Machinery, Farmer Energy Efficiency, Likert Scale
MODEL HUMAN CAPITAL PETUGAS PENYULUH LAPANGAN TERHADAP SERVQUAL PADA MASA PANDEMI CORONA DI BADAN PENYULUHAN PERTANIAN DAN KEHUTANAN KECAMATAN MENYUKE KABUPATEN LANDAK Kurniawan, Hery Medianto; Aini, Fitriana
Jurnal Ekonomi STIEP Vol. 6 No. 1 (2021): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.497 KB) | DOI: 10.54526/jes.v6i1.73

Abstract

This study aims to create a human capital modeling for field extension officers during the corona pandemic at the Agricultural and Forestry Extension Agency, Menyuke District, Landak Regency. This modeling is intended for how the PPL human capital at BP2K Menyuke should provide outreach services during the corona pandemic. This modeling is very important because the corona pandemic does not allow outreach activities to be carried out as in normal conditions. However, even though the corona pandemic still occurs, service activities by PPLs must continue to run well, so that the achievement of objectives in extension activities can be achieved and the desire of farmers to get good service and according to expectations can also be achieved. The target of this research is to produce a PPL human capital model against service quality at BP2K Menyuke. This modeling will be seen based on service and quality dimensions which include tangible, reliability, responsiveness, assurance, and empathy. Modeling approach through Gap Analysis. The human capital model for service quality during the corona pandemic at BP2K Menyuke is the IT-based smartPP (source, message, attitude, receiver, taste) model. The source or sender of the message is the source of the message. Message or messages in the SmartPP Model are the substances sent by the source or source to the recipient of the message. Attitudes (attitudes) are attitudes given by the recipient of the message before and after receiving the message. Receiver or message receiver refers to the individual who receives the message sent by the sender of the message. Taste (feel), in doing the result of communication, thirst is usually felt
Product Branding Dan Digital Marketing Pemasaran Santan Kelapa Di Kota Pontianak Dominikus Bancin, Hardi; Dawi, Klara; Kurniawan, Hery Medianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6446

Abstract

Kegiatan  ini dilakukan karena semakin ketatnya persaingan pemasaran produk turunan kelapa khusunya santan kelapa.  Kegiatan ini bertujuan untuk meningkatkan kemampuan product branding dan digital marketing pelaku usaha santan kelapa segar oleh mitra yang ada di Kota Pontianak. Dari pelaksaaan kegiatan ini, Mitra diharapkan akan lebih baik di dalam pemasaran santan kelapa melalui product branding dan digital marketing sehinga optimalisai pemsaran dapat meningkat. Tahap Pertama Kordinasi Tim. Tahap  Kedua melakukan pendataan pada mitra sampai sejauh mana pemahaman mitra tentang akselerasi digitalisasi pemasaran produk. Tahap Ketiga melakukan penjelasan dan pemahaman tentang product branding dan digital marketing  dalam kaitannya dengan pemasaran santan kelapa segar. Tahap Kelima evaluasi dan penilaian terhadap Mitra melalui berupa capaian product branding dan digital marketing pemasaran produk santan kelapa segar.  Hasil kegiatan PKM menunjukkan peningkatan dalam pemahaman dan keterampilan yang signifikan melalui prodcut branding dan digital marketing, mitra berhasil membangun identitas merek awal dan mulai aktif memanfaatkan platform online untuk menjangkau pasar yang lebih luas. Mitra disarankan untuk terus konsisten dalam mengembangkan konten pemasaran digital yang kreatif dan berinteraksi aktif dengan pelanggan online.
Co-Authors Aini, Fitriana Dawi, Klara Dominikus Bancin, Hardi Ekawati Ekawati Ellyta Ellyta Mulyati Mulyati