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Mamengko, Rullyana Puspitaningrum
Universitas Negeri Yogyakarta
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Journal : Empowerment: Jurnal Pengabdian Masyarakat

 1 
Escalating UMKM Binaan Rumah Kreatif Sleman melalui Strategi Pemasaran dan Media Digital Rullyana Puspitaningrum Mamengko
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Maret 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.838 KB) | DOI: 10.55983/empjcs.v1i2.88

Abstract

The results of the author's visit to the Rumah Kreatif Sleman (RKS) resulted in the initiation of collaboration between Universitas Negeri Yogyakarta and RKS. This collaboration is expected to improve the capabilities and skills of the MSME owners assisted by RKS in developing their businesses. From the results of interviews with RKS managers, it is known that there are still weaknesses of MSMEs in terms of consistency and maturity in planning marketing strategies that are oriented towards achieving maximum revenue and profit. In addition, these MSMEs are also still weak in terms of strategy and consistency in marketing through digital media. For this reason, the author provides training as a form of community service activity for MSMEs assisted by RKS through mastery revenue and marketing strategies using digital media. The service method carried out starts from the collaboration stage, the preparation stage, the activity implementation stage, and the evaluation stage. Evaluation is carried out in 2 (two) stages, namely (1) evaluation of activities, when training activities are carried out; and (2) final evaluation, at the end of the implementation of activities. MSMEs
Upscaling Kemampuan Siswa/i untuk Menjadi Wirausahawan Sukses di Era Digital Agung Utama; Tony Wijaya; Winarno Winarno; Rullyana Puspitaningrum Mamengko
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.305

Abstract

The facts show that currently the ratio of acceptance of vocational graduates in the industry is still quite low. This is due to the large gap between the skills taught in university and the needs of the industry. For this reason, the Directorate General of Higher Education is promoting the Vocational High School Revitalization program. Yogyakarta State University which has the obligation to organize Community Service as one of the Tri Dharma College welcomes the program and cooperates with SMK Negeri 4 Yogyakarta. The focus of this service is to improve the skills of students at SMK Negeri 4 Yogyakarta to become entrepreneurs in the digitalization era. For this reason, the author provides training on Positive Mental in Entrepreneurship, Basic Business Marketing, Basic Business Finance, and Content Marketing. The stages of this service activity are carried out through four stages, namely the collaboration stage, the preparation stage, the training implementation stage, and the activity evaluation stage. Evaluation is carried out in two ways, namely (1) evaluation of activities, this is when training activities are carried out; and (2) final evaluation, this is at the end of program implementation.
Co-Authors Agung Utama Aminuyati Anis Okta Cahyaningrum Ariadie Chandra Nugraha Dinar Ari Prasetyo Erlina Daru Kuntari Kuntari, Erlina Daru Lia Yuliana Sutirman Sutirman Tony Wijaya Tri Sumarni W Winarno Winarno Winarno