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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Bisnis Mahasiswa Priviet Social Sciences Journal
Gusty, Ryndian
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI PADA HOTEL MUTIARA MERDEKA PEKANBARU) Gusty, Ryndian; Andri, Seno
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze organizational culture and organizational commitment and its influence on employee performance of the Mutiara Merdeka Hotel Pekanbaru. Organizational culture as a variabel (X1), organizational commitment as a variabel (X2), and employee performance as a variabel (Y). The method in this research is descriptive quantitative by using SmartPls v.3, where in the sample used are employees of 57 is done, by purposive sampling method and technique of data colection through questionnaires.The results of the analysis using validity test and reliability test. It can be concluded that organizational culture have a significant effect on Employee performance of the Mutiara Merdeka Hotel Pekanbaru judging from the original value of sample estimate of organizational culture on employee performanceis is 0,187 with significant value under 5% as indicated by t-statistic value of 3,209. the positive original value of sample estimate identifies that organizational culture has a positive effect on employee performance through organizational commitment.Keywords : Intervening Variable, SmartPls, Employee Performance.
Applying Kotler’s 5A model to TikTok live: A systematic literature review Gusty, Ryndian; Darniyus, Al-Adly
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.398

Abstract

Live streaming of TikTok is an important factor in digital marketing success, and its application remains questionable. Rapid development of the skincare industry has created a competitive promotional strategy. This study analyzes how TikTok life can increase skincare sales and the factors that can influence it. This study uses a systematic literature review (SLR) method to analyze the implementation of TikTok Live as a digital marketing strategy in the skincare industry. A total of 38 articles published between 2026 and 2025 were reviewed. The data were analyzed thematically using open and axial coding, structured according to Kotler's 5A framework, and supported by the stimulus-organism-response theory, consumer involvement theory, and technology acceptance models. The results show that TikTok Live has become a digital marketing strategy used to increase skincare sales. Awareness and Appeal have a broad impact and create audience interest through creative visual videos that interact directly with the audience. The ask stage is strengthened through direct consumer communication during live broadcasts through comments. In the Act stage, audiences quickly and easily conduct product transactions. Advocacy forms consumer loyalty to a skincare brand, because customers feel satisfied with the products used. This study provides new insights by combining direct marketing strategies with consumer behavior models. TikTok Live is not only a transactional medium but also a platform for consumer social and emotional engagement.
Digital transformation and innovation management: A systematic literature review Naldi, Syafri; Gusty, Ryndian; Saqdiah, Fatma
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.855

Abstract

Digital transformation has become a strategic driver that significantly influences organizational sustainability through changes in technology, business models, and innovation management. This study aims to examine the relationship between digital transformation and innovation management by employing a Systematic Literature Review (SLR) method. A total of 20 articles published between 2020 and 2025 were analyzed to identify trends, thematic focuses, and methodological gaps. The findings reveal seven dominant themes: digital business model innovation, digital strategy and organizational effectiveness, data-driven innovation and entrepreneurship, innovation management systems and tools, open innovation and ecosystems, entrepreneurship and digital innovation, and agile innovation and organizational adaptability. The study highlights that the literature remains dominated by conceptual and review-based research, with a limited number of empirical and quantitative analyses. This indicates the need for further research that explores practical applications and organizational contexts. The conclusion emphasizes the importance of integrating digital strategies with innovation management to achieve sustainable competitive advantage. The practical implication suggests that organizations should strengthen their innovation culture, organizational agility, and technology adoption. The theoretical implication contributes by mapping thematic trends and identifying gaps that may serve as a foundation for future research and theory development.
Co-Authors Darniyus, Al-Adly Naldi, Syafri Saqdiah, Fatma Seno Andri