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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Bisnis Mahasiswa jurnal administrasi politik dan sosial Priviet Social Sciences Journal International Journal of Economics and Management Research
Gusty, Ryndian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI PADA HOTEL MUTIARA MERDEKA PEKANBARU) Gusty, Ryndian; Andri, Seno
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze organizational culture and organizational commitment and its influence on employee performance of the Mutiara Merdeka Hotel Pekanbaru. Organizational culture as a variabel (X1), organizational commitment as a variabel (X2), and employee performance as a variabel (Y). The method in this research is descriptive quantitative by using SmartPls v.3, where in the sample used are employees of 57 is done, by purposive sampling method and technique of data colection through questionnaires.The results of the analysis using validity test and reliability test. It can be concluded that organizational culture have a significant effect on Employee performance of the Mutiara Merdeka Hotel Pekanbaru judging from the original value of sample estimate of organizational culture on employee performanceis is 0,187 with significant value under 5% as indicated by t-statistic value of 3,209. the positive original value of sample estimate identifies that organizational culture has a positive effect on employee performance through organizational commitment.Keywords : Intervening Variable, SmartPls, Employee Performance.
Penerapan Sistem Informasi Sumber Daya Manusia Pada Program E-Kinerja Di Badan Kepegawaian, Pendidikan Dan Pelatihan (BKPP) Kabupaten Kuantan Singingi Ryndian Gusty; Harapan Tua Ricky F S; Adianto
Bahasa Indonesia Vol 1 No 2 (2020): JAPS Agustus 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.221 KB) | DOI: 10.46730/japs.v1i2.26

Abstract

Covid-19 Pandemic does not mean the obligation to remain productive. Performance assessments continue to run and job demands are also not diminished.Everyone should utilize the best possible time including the free time they have to follow a wide range of activities organized online.Research respondents spread across 24 provinces in Indonesia. Data is obtained by a descriptive quantitiative approach using data collection methods via closed poll and distributed through Google online form on June 19 to June 30, 2020.From the process of spreading Google form links on various social media such as WhatsApp, Instagram, Telegram, and Facebook, the authors get respondents as many as 218 people.The results showed that 63.3 percent of male sex respondents. The level of education of respondents was at the undergraduate and master's degree with the same percentage of 43.6 percent.The respondent's educational background is an educator of both teachers and lecturers with a percentage of 77.1percent.The reason for following the webinar was to fit the job with a 61.5percent response percentage.While the average respondent is willing to contribute or give a fee as long as it gets a certificate with a percentage of 52.3percent.Media access is the most dominant iformation is WhatsApp with a percentage of 74.3percent.
Applying Kotler’s 5A model to TikTok live: A systematic literature review Gusty, Ryndian; Darniyus, Al-Adly
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.398

Abstract

Live streaming of TikTok is an important factor in digital marketing success, and its application remains questionable. Rapid development of the skincare industry has created a competitive promotional strategy. This study analyzes how TikTok life can increase skincare sales and the factors that can influence it. This study uses a systematic literature review (SLR) method to analyze the implementation of TikTok Live as a digital marketing strategy in the skincare industry. A total of 38 articles published between 2026 and 2025 were reviewed. The data were analyzed thematically using open and axial coding, structured according to Kotler's 5A framework, and supported by the stimulus-organism-response theory, consumer involvement theory, and technology acceptance models. The results show that TikTok Live has become a digital marketing strategy used to increase skincare sales. Awareness and Appeal have a broad impact and create audience interest through creative visual videos that interact directly with the audience. The ask stage is strengthened through direct consumer communication during live broadcasts through comments. In the Act stage, audiences quickly and easily conduct product transactions. Advocacy forms consumer loyalty to a skincare brand, because customers feel satisfied with the products used. This study provides new insights by combining direct marketing strategies with consumer behavior models. TikTok Live is not only a transactional medium but also a platform for consumer social and emotional engagement.
Digital transformation and innovation management: A systematic literature review Naldi, Syafri; Gusty, Ryndian; Saqdiah, Fatma
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.855

Abstract

Digital transformation has become a strategic driver that significantly influences organizational sustainability through changes in technology, business models, and innovation management. This study aims to examine the relationship between digital transformation and innovation management by employing a Systematic Literature Review (SLR) method. A total of 20 articles published between 2020 and 2025 were analyzed to identify trends, thematic focuses, and methodological gaps. The findings reveal seven dominant themes: digital business model innovation, digital strategy and organizational effectiveness, data-driven innovation and entrepreneurship, innovation management systems and tools, open innovation and ecosystems, entrepreneurship and digital innovation, and agile innovation and organizational adaptability. The study highlights that the literature remains dominated by conceptual and review-based research, with a limited number of empirical and quantitative analyses. This indicates the need for further research that explores practical applications and organizational contexts. The conclusion emphasizes the importance of integrating digital strategies with innovation management to achieve sustainable competitive advantage. The practical implication suggests that organizations should strengthen their innovation culture, organizational agility, and technology adoption. The theoretical implication contributes by mapping thematic trends and identifying gaps that may serve as a foundation for future research and theory development.
Interactive Marketing Communication through Live Commerce: A Pathway to Consumer Loyalty Ryndian Gusty; Poppy Wulandari; Ira Nur Dewita Siregar; Dyah Seruni Rizqiana; Dita Kartika Sari Hasibuan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.454

Abstract

This study aims to explore the role of interactive marketing communication through live commerce in fostering consumer loyalty in Indonesia, with a specific focus on the Shopee Live platform. Despite the growing popularity of live commerce, limited interaction and a predominantly transactional approach in live broadcasts remain major obstacles to establishing long-term relationships between brands and consumers. Based on a comprehensive literature review, interactivity in live commerce has been shown to enhance consumer engagement and trust, which in turn influences emotional loyalty. However, most previous studies have primarily concentrated on transactional aspects, overlooking the significance of personal relationships in cultivating sustainable consumer loyalty. This research employs a qualitative approach through a systematic literature review to examine the phenomenon of interactivity on Shopee Live and its impact on consumer loyalty in the Indonesian context. The findings indicate that responsive and personalized interactive communication can reduce psychological distance between hosts and consumers, fostering emotional closeness that reinforces trust and consumer loyalty. This study fills a gap in the existing literature by emphasizing the critical role of emotional, social, and cultural dimensions in shaping consumer loyalty, particularly within the Indonesian market. The insights generated from this research offer practical implications for e-commerce businesses, especially Shopee, to leverage interactivity as a strategic marketing communication tool for building long-term relationships and brand loyalty.
Digital Regulatory Communication And Youth Participation In Indonesia’s Digital Economy Gusty, Ryndian; Siregar, Ira Nur Dewita; Syahlina, Maya; Hasibuan, Ervina Rosarina; Purba, Ade Rasinta Herli Kristiani
Jurnal Ilmu Komunikasi Vol 14 No 2 (2025): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

This study investigates the intersection between digital regulatory communication and youth participation in Indonesia’s evolving digital economy. As the nation approaches its demographic bonus era (2030–2040), young people have become key drivers of digital innovation, entrepreneurship, and creative economy growth. However, their potential remains constrained by a regulatory environment that is fragmented, reactive, and inadequately adaptive to the dynamic nature of digital transformation. Using a qualitative juridical-normative and conceptual approach, this research critically analyzes the alignment between existing legal frameworks—such as the Electronic Information and Transactions Law, the Youth Law, the Job Creation Law, and the Creative Economy Regulation—and the practical realities of youth-driven digital innovation. Findings reveal a persistent structural gap between regulatory intentions and implementation, marked by legal ambiguity, administrative rigidity, and limited youth participation in policymaking processes. These conditions weaken institutional trust and hinder the inclusiveness of Indonesia’s digital transformation agenda. The study identifies that the dominance of control-oriented regulation (rule-based approach) often restricts innovation freedom, while the absence of adaptive mechanisms—such as regulatory sandboxes and co-regulation frameworks—reduces opportunities for legal experimentation and creative growth among young innovators. This research contributes theoretically by integrating youth empowerment theory, digital governance theory, and socio-legal perspectives to conceptualize adaptive digital regulation as a facilitative rather than restrictive instrument. Practically, it proposes a participatory regulatory communication model emphasizing inclusivity, policy harmonization, and digital legal literacy as prerequisites for sustainable youth engagement. The study concludes that achieving Indonesia’s “Golden Vision 2045” requires a shift from security-oriented to empowerment-based regulation—where law functions not merely as control, but as a communicative, enabling, and transformative medium for youth-led digital innovation.
Co-Authors Adianto Adianto Darniyus, Al-Adly Dita Kartika Sari Hasibuan Ervina Rosarina Hasibuan Harapan Tua R. F. S Ira Nur Dewita Siregar Naldi, Syafri Poppy Wulandari Purba, Ade Rasinta Herli Kristiani Rizqiana, Dyah Seruni Saqdiah, Fatma Seno Andri Syahlina, Maya