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All Journal Jurnal Common Journal of Communication and Public Relations (JCPR) Communica : Journal of Communication
Mutma, Fasya Syifa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Deskripsi Pemahaman Cyberbullying di Media Sosial pada Mahasiswa Mutma, Fasya Syifa
Jurnal Common Vol. 4 No. 1 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1173.854 KB) | DOI: 10.34010/common.v4i1.2170

Abstract

The development of internet technology and social media is accelerating the process of disseminating information. This certainly makes it easier for human life. But the rapid pace of information technology can have a negative impact if it is not put to good use. At the moment there is a rampant cyberbullying case, which is the bullying that occurs through cyber media, in this case, social media. Cyberbullying has a bad impact on victims such as causing depression, so that the worst is causing death due to suicide. Cyberbullying is often a big problem both in the national and global order. There have been many cases that have occurred, the most numerous being teenagers who committed suicide due to experiencing cyberbully. Because of this, researchers are interested in researching more about cyberbullying. In this study, researchers wanted to find out how much the level of understanding of adolescents towards cyberbullying behavior. This study uses a positivistic paradigm with data collection methods, namely questionnaire survey. The sample of this study were students from one of the universities in South Tangerang.
Implementation of Tourism Place Branding Management in Indonesia through the 'Wonderful Indonesia' Campaign Mutma, Fasya Syifa; Dyanasari, Reni
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120254

Abstract

Tourism has become a significant sector in Indonesia's economy since 2019. Indonesia has a tourism brand managed by the Ministry of Tourism and Creative Economy (Kemenparekraf) called "Wonderful Indonesia." Since its launch in 2011 and its promotion in 2015 until the present, Indonesian tourism, especially the Wonderful Indonesia brand, has received various national and international awards. These accolades can be attributed to the marketing communication and branding efforts carried out by Kemenparekraf. There is a concept called place branding, where "Wonderful Indonesia" is applied to brand Indonesian tourism. This research aims to understand the implementation of the tourism place branding concept in the marketing communication and branding efforts of Wonderful Indonesia. This research utilizes integrated marketing communication, branding, and place branding. The research adopts a constructivist paradigm with a qualitative descriptive method. Data collection involved interviewing representatives from Kemenparekraf who were involved in marketing communication and branding activities for Wonderful Indonesia. The data was then coded and analyzed. The research findings reveal that Kemenparekraf employs marketing communication strategies, incorporating Integrated Marketing Communication (IMC) components, and implements branding in line with the place branding concept. The study identifies that the branding implementation fulfills the 10 Strategic Place Brand Management Model components: brand infrastructure, stakeholder management (engagement), brand leadership, articulation, architecture, communication, identity, experience, word-of-mouth, and evaluation. Kemenparekraf also effectively implements an integrated marketing communication (IMC) approach by utilizing various tools, such as advertising, promotion, sponsorships, marketing events, experiential marketing, product placement, branded content, packaging, trade shows and fairs, personal selling, direct marketing, and public relations.
Creative Communication as a Catalyst for Change: Shaping Urban Development Through Psychology and Art Razali, Geofakta; Mutma, Fasya Syifa; Adriana, Nadya Puspita; Angelina, Donna; Saldi, Zaki Saptari
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.174

Abstract

This research discusses the role of creative communication in Indonesia as a catalyst in the formation and development of urban areas. Adopting an interdisciplinary approach that integrates psychology, art, and communication, this study reveals the dynamics between creativity and urban development. Firstly, the research explores the influence of creative design in urban spaces on community psychology and behavior, including the effects of color, shape, and other visual elements. Secondly, a case analysis of art installations and interactive media in public spaces highlights their role as communication tools that enrich urban experiences. Thirdly, the research emphasizes innovation in urban planning that combines creative design and advanced technology. Fourthly, this analysis includes the impact of digital media and social platforms on urban perception, covering the use of social media in urban campaigns. Lastly, the study underscores the importance of community engagement through art and creativity in city development. This research provides evidence that well-designed urban environments can enhance mental health and social well-being.
Co-Authors Adriana, Nadya Puspita Angelina, Donna Geofakta Razali Reni Dyanasari Saldi, Zaki Saptari