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All Journal ELTIN Journal: Journal of English Language Teaching in Indonesia ASEAN Journal on Hospitality and Tourism Tourism Scientific Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Bisnis Manajemen dan Pariwisata Bogor Hospitality Journal
Zia Kemala
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
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DEVELOPMENT OF WALLAGRI TOURISM DESTINATION BASED ON COMMUNITY EMPOWERMENT THROUGH ENGLISH LANGUAGE TRAINING AND TOURISM PACKAGING Kemala, Zia; Astiana, Rachmat
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 1 (2025): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.2606

Abstract

This Community Service Program aims to develop Kampung Wallagri as a tourism destination based on community empowerment through English language training and tourism packaging. Kampung Wallagri has rich cultural and natural tourism potential but has not been optimized in attracting international tourists due to the community's limited ability to communicate in English and package tourism products effectively. The program is implemented using a participatory method, including planning, implementation, evaluation, and mentoring stages. The training covers basic English communication for tourism, guiding techniques, and tourism packaging, conducted through lectures, discussions, drills, and role-playing. The program results show an improvement in the community's English communication skills and tourism product presentation, which is expected to enhance the tourist experience and local income. The program's outputs include increased community competence, scientific article publications, and a sustainable development plan supported by various stakeholders within the pentahelix framework. This program strengthens collaboration between academia, government, and the community to build sustainable and inclusive tourism.
PENGEMBANGAN PARIWISATA DAN EKONOMI KREATIF DI DESA WISATA TENJOLAYA Fitrianty, Rattikah; Kemala, Zia; Permana, Aa
Jurnal Manajemen dan Bisnis Vol. 9 No. 2 (2025)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/jumabis.v9i2.190

Abstract

Desa wisata adalah peluang besar untuk meningkatkan kualitas hidup dan kesejahteraan masyarakat desa melalui peningkatan perekonomian masyarakat setempat, pelestarian budaya dan alam, membangun citra positif desa, dan meningkatkan kualitas hidup. Pengelolaan desa wisata yang sukses membutuhkan kolaborasi yang kuat antara Ketua Desa Wisata, Ketua Pokdarwis, dan Kepala Desa. Desa Tenjolaya menjadi Desa Wisata yang memiliki keunikan dan keunggulan karena menjadi berorientasi pada aspek kehidupan pedesaan, edukasi panganan lokal, dan agro edukasi. Penelitian ini menggunakan metode kualitatif dengan teknik pengambilan data melalui observasi, keterlibatan aktif masyarakat dalam wawancara, dan studi literatur. Analisis dilakukan dengan reduksi data (data reduction); penyajian data (data display); dan penarikan kesimpulan. Tujuan dari penelitian ini adalah untuk memperkuat memahami pengembangan pariwisaya dan ekonomi kreatif Desa Tenjolaya melalui pelestarian, sinergi pemangku kepentingan, serta daya tarik wisata. Hasil penelitian ini diharapkan dapat mengidentifikasi dan merumuskan potensi lokal yang dapat dikembangkan secara berkelanjutan dalam konteks pengembangan desa wisata berbasis masyarakat.
Co-Authors Abdul Gani Adrian Agoes Astiana, Rachmat Edison, Emron Fachry Abda El Rahman Fitrianty, Rattikah Hadi Mulyana Khalda, Embun Ramadhana Permana, Aa Sukriadi, Erie Hidayat Tanu Wijaya, Jonathan Bryant