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All Journal GEA, Jurnal Pendidikan Geografi Tourism Scientific Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Mekar Manajemen dan Pariwisata Majority Science Journal West Science Nature and Technology Journal of Dialogos
Hadi Mulyana
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan Pramuwisata Terhadap Kepuasan Wisatawan di Keraton Kasepuhan Cirebon Hadi Mulyana; Andhika Chandra Lesmana
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.138

Abstract

This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test. The results of the analysis show that there is an influence between service quality variables on tourist attraction of 10.30% (89.70% is influenced by other variables). What is obtained from the significance value: from the coefficients table, it is obtained a significance value of 0.001 <0.05 and t-count of 3.355> t table 1.988, so it can be concluded that the service quality variable (X) has a positive and significant effect on the tourist satisfaction variable (Y).
Pola Komunikasi Interpersonal Pramuwisata di Keraton Kasepuhan Cirebon Jawa Barat Hadi Mulyana; Zia Kemala
Tourism Scientific Journal Vol. 7 No. 1 (2021): Vol 7 No 1 Desember 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i1.152

Abstract

This study aims to determine the effective interpersonal communication by Tour Guides at the Keraton Kasepuhan Cirebon as an educational process in conveying the historical value of the Keraton Kasepuhan Cirebon. In an effort to answer these problems, using the constructivist paradigm and qualitative descriptive methods, the researchers collected data from in-depth interviews, observations and literature studies. The analysis was carried out using an analytical model by Miles & Hubberman, namely through the process of data reduction, data presentation and conclusion drawing/verification. Effective interpersonal communication namely openness, empathy, supportive attitude, positive attitude, and equality. it well. all qualities have been executed optimally.
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung Hadi Mulyana
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.296

Abstract

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in the research is the digital marketing (X1), customer reletionship (X2) variable itself that hypothetically will lead to a positive and significant effect on the visit interest. The sample and population of research are 100 respondents off all tourist who visit in Saung Angklung Udjo Bandung. The testing instrument result shows that the hypothetic statement above is valid 0,30 and also reliable because it’s over 0,70. The descriptive analysis of digital (X1) variable, which is on the average of 4,0 falls into “good category”, the descriptive analysis customer relationship marketing (X2) variable, which is on average of 4,0 falls into “good category”. Meanwhile visit interest (Y) variable which is on the average of 4,1, fall into “good category”. The result of verificative analysis depects tcount 2,577 (X1), is higher than ttable which is 1,6608 and Fcount is inferred 32,623 higher than Ftable which is 3,94 so overall those variable show positive and significant result partially and simultaneously. The total of Digital Marketing and Customer Relationship Marketing of Visit Interest (R2) or the coefficient of determination is as high as 0,402 (40,2%), with the rest of 0,598 (59,8%) is affected by other factors that are not studied and covered by this research.
Thematic Park As Recreational Areas: Recidents Preferences Enok Maryani; Apay Safari; Anti Riyanti; Hadi Mulyana
Jurnal Pendidikan Geografi Gea Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gea.v23i2.59192

Abstract

The existence of city parks as Green Open Space (GOS) is very important. It has not only ecological and hidrological function, but also recreational function. It also becomes social capital developer of urban communities. This study examined the existence of GOS in Bandung, and residents’ preferences for choosing thematic parks as recreational place. The study was conducted through surveys, observation, documentation, and literature. The survey was conducted to 100 respondents in 11 thematic parks in Bandung. There were several findings of this study. First, parks in Bandung only covered 43% of the total area of Bandung. In fact, the portion of the parks should be 30% of the total region. Thus, there was a deficiency (56.73%).  Second, there were several factor motivating the residents coming to the park: access, price, and its function as recreational place. Third, the characteristic of park visitors was the quite the same. There is no significant difference in the case of gender, age, education, and occupation. Then, most of the visitor coming to the park on the weekend or after working. Regarding the length of visit, they frequently spent more than 2 hours. Fourth, there was significant correlation of park physical condition, park non-physical condition, and residents’ preferences ( 0.91 and sig. at 0.001). However, there were several things that should be addressed, such as : (1) parking lots, zebra crossing, managers who monitor the park and internet facilities; and (2) limited areas for activities, seating, plant diversity, and garden lighting at night. In addition, the name of the park needs to be carefully considered to suit the purpose, location, and interests of residents.
Pengaruh Kompetensi Pramuwisata Arung Jeram Terhadap Kepuasan Wisatawan di Sungai Citarik Kabupaten Sukabumi Mulyana, Hadi
Manajemen dan Pariwisata Vol. 3 No. 1 (2024): April 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i1.338

Abstract

Rafting is one of the sport challenge and it has high rish. It is necessary need guide security an safety procedures before doing rafting. Rafting guide is needed in his activity and it must has acompetency. This research uses a simple regression analysis techniques, the variabels tha is used are competency assembling influences positively and significantly toward the tourist satisfaction as hypothesis through verificative and descriptive quantitative method. The total sample of this research is 98 respomdemts through simple random sample method. The instrument that is used to collect the data is questionnaires. The result shows that the all questions are valid above 0,30 and reliable because it is above 0,70. As descriptively, the competency is generally “good” with average3,64 of 1-5 scale and the tourist satisfaction visit shows “good anough” result with average 3,15 of scale 1-5 scale. Mean while. The result of verificative analysis show determination coefficient (R2) in the amount of 0,370 or 37%, the rest (epsilon) is 63% which is other variabel that has not been researched. The result of the hypothesis examine shows that there are positive and significant influence among the variabels of competence toward the variabel satisfaction of tourist, which the significancy either partially (t test) and simultaneous (F test) is 0,000 less than 0,05.
Pengaruh Museum Experience Terhadap Keputusan Berkunjung Kembali di Museum Geologi Bandung Mulyana, Hadi; Edison, Emron
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.307

Abstract

This research aims to assess the impact of museum experience on the decision to revisit the Geological Museum of Bandung. A quantitative method was applied through Simple Linear Regression analysis, with a research sample consisting of 100 respondents, namely tourists who are currently visiting or have previously visited the Geological Museum of Bandung. Data from the questionnaire, structured on a Likert scale, were analyzed using SPSS to test the questionnaire instrument and the coefficient of determination. The results of the instrument testing show that each statement in the questionnaire is valid and reliable. Descriptively, the Museum Experience variable falls into the "good" category, as does the variable for the decision to revisit. Verification analysis indicates positive and significant results, both partially and simultaneously, with a coefficient of determination of 52.5%. The remaining 47.5% is attributed to other variables not investigated in this study.
Pengaruh Promosi dan Merek Terhadap Minat Berkunjung di Terminal Wisata Grafika Cikole Mulyana, Hadi; Fajri, Khoirul
Manajemen dan Pariwisata Vol. 3 No. 2 (2024): Oktober 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i2.372

Abstract

The research was conducted at Terminal Wisata Grafika Cikole, located at Jl. Raya Tangkuban Parahu No KM 8, Cikole, Kec. Lembang, Bandung Barat Regency, West Java. The title of the research is "The Influence of Promotion and Brand on Visiting Interest at Terminal Wisata Grafika Cikole" using quantitative methods of multiple linear regression analysis and descriptive and verificative analysis. The independent variables are Promotion and Brand, and the dependent variable is Visiting Interest. The sample size used is 100 respondents. The research objective is to determine the influence of independent variables on the dependent variable. The results of the instrument test indicate that all questionnaire statements are valid and reliable. The descriptive research results show that Promotion, Brand, and Visiting Interest are all categorized as "Good". Verificative analysis results show that the Promotion and Brand variables have a positive and significant influence on Visiting Interest both partially and simultaneously. The coefficient of determination or R2 value is 65.80%, and the remaining (34.20%) is influenced by other variables outside of this study.
The Role of Media in Promoting Sustainable Tourism Practices Mulyana, Hadi; Pradipta, Made Prasta Yostitia; Larisu, Zulfiah
Journal of Dialogos Vol. 2 No. 1 (2025): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/z9e0va02

Abstract

This research is entitled The Role of Media in Promoting Sustainable Tourism Practices, which aims to understand the contribution of the media in increasing tourist awareness of the concept of sustainable tourism. The method used in this study is Systematic Literature Review (SLR), which allows the collection, analysis, and synthesis of various relevant research in a systematic manner. The SLR process involves identifying key research questions, literature search strategies from academic sources such as Google Scholar, Scopus, Web of Science, and ScienceDirect, as well as data analysis to identify trends, key findings, and research gaps in the field under review. The results of the study show that media, both traditional and digital, have a strategic role in the promotion of sustainable tourism. Digital media, such as social media, blogs, and vlogs, are effective tools in disseminating information and shaping tourists' perceptions of sustainable destinations. Meanwhile, traditional media remains relevant in reaching certain segments of tourists. However, there are several challenges in the implementation of media as a means of promoting sustainable tourism, including greenwashing practices that can mislead tourists and low awareness of sustainability among industry players. Therefore, collaboration between the government, industry players, and the public is needed in optimizing the role of the media to support socially responsible, economic, and environmentally responsible tourism practices. With the right strategy, the media can be an important instrument in ensuring the sustainability of the tourism sector and providing long-term benefits for all stakeholders
An Analysis of Tourism Promotion Strategies: Enhancing Destination Competitiveness through Creative Mulyana, Hadi
MSJ : Majority Science Journal Vol. 3 No. 2 (2025): MSJ-MAY
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i2.373

Abstract

This article analyzes tourism promotion strategies by focusing on the role of creative marketing in enhancing destination competitiveness. The rapid development of digital technology has shifted promotional efforts from conventional models to more participatory, story-driven, and community-based approaches. Employing a qualitative-descriptive method with a case study design, this study draws on data collected from key tourism destinations in Indonesia, including Pangandaran, Labuan Bajo, and Nglanggeran Village. Data analysis followed a thematic approach using manual coding to identify patterns in promotional practices and community engagement. Findings reveal that active participation of local communities particularly MSMEs as digital content creators significantly expands promotional reach while strengthening cultural identity and local economic resilience. The integration of the PESO model (Paid, Earned, Shared, Owned) with digital storytelling, user-generated content (UGC), and cross-stakeholder collaboration contributes to building a distinctive and emotionally resonant destination image. This study contributes to the theoretical discourse on tourism marketing by offering an integrative framework that connects digital creative strategies with grassroots promotional dynamics, providing new insights into sustainable and community-embedded tourism branding.
PENGEMASAN PAKET WISATA CITY TOUR BERBASIS BUDAYA DI KOTA DENPASAR BALI Mulyana, Hadi; Nurhayati, Ainun; Meisya Auliyaa, Dwi; Ramdhani, Fauzi; Valencia, Regina
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.384

Abstract

Denpasar City has a lot of cultural tourism potential such as historical buildings, arts, traditional markets and community culture. Therefore, this potential can be developed into a city tour package in Denpasar. This study aims to determine the potential of cultural tourism in Denpasar and how to package culture-based city tour packages. This research uses data collection techniques such as observation, interviews and literature review. The results show that the main tourism potential in Denpasar is the charm of temples and shrines, traditional markets and museums. This potential is then packaged into four tour packages, namely Melali ke Puri, Heritage Denpasar City Tour, Beautiful Cultural of Denpasar City Tour, and Historic Denpasar City Tour. In the packaging of these tour packages, information is provided in the form of narratives, tables and graphs. In this way, culture-based city tour packages in Denpasar can attract tourists.
Co-Authors Andhika Chandra Lesmana Anti Riyanti Apay Safari Edison, Emron Enok Maryani fajri, khoirul Ibrahim, Mozart Malik Jefri Putri Nugraha Larisu, Zulfiah Meisya Auliyaa, Dwi Nurbakti, Rezky Nurhayati, Ainun Pradipta, Made Prasta Yostitia Ramdhani, Fauzi Santosa, Muhammad Hery Sri Purwati, Sri Valencia, Regina Zia Kemala Zia Kemala