Articles
<![CDATA[Analisis Pesan Persuasif Dalam Kampanye Pencegahan Stunting ]]>
<![CDATA[Pangestika, Ketryn Annisa]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ CARAKA : Indonesia Journal of Communication Vol 5, No 1 (2024): Caraka : Indonesia Journal of Communication ]]>
Publisher : <![CDATA[Indonesian Scientific Journal (Jurnal Ilmiah Indonesia) ]]>
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DOI: 10.25008/caraka.v5i1.105
<![CDATA[Penelitian ini mendeskripsikan bagaimana pesan persuasif kampanye pencegahan stunting di Puskesmas Colomadu 2 melakukan pencegahan, penanganan, serta penyuluhan mengenai stunting. Teori yang digunakan adalah Elaboration Likelihood Model yang dikembangkan oleh Richrad Petty dan John Cacioppo. Jenis penelitian ini adalah deskriftif kualitatif. Metode pengumpulan data menggunakan wawancara dan observasi. Paradigma penelitiannya adalah konstruktivistik. Teknik analisis yang digunakan adalah triangulasi dengan uji validitas triangulasi sumber. Hasil penelitian menunjukan central route menggunakan riset melalui aplikasi EPPGBN dijadikan sebagai landasan penyusunan materi sosialisasi stunting di Puskesmas Colomadu 2. Selanjutnya, upaya Puskesmas Colomadu 2 melalui sosialisasi kampanye dalam pencegahan stunting yang dapat membentuk ikatan warga melalui diskusi dan partisipasi aktif masyarakat. Peripheral route menggunakan spanduk sebagai sarana penyampaian pesan melalui media visual dan memberi informasi kepada masyarakat luas tentang sadar pencegahan stunting. Kemudian dalam spanduk berisi gambar kartun, warna dominan biru dan putih pada spanduk, dan pesan persuasif mengenai definisi stunting serta pencegahan stunting yang bersifat padat. Selanjutnya kegiatan masak makanan bergizi untuk meningkatkan kemampuan masyarakat dalam pencegahan stunting. Pada jalur peripheral route juga mengenai kredibilitas dari komunikator yang memiliki keahlian pada bidangnya untuk menumbuhkan kepercayaan audiens dan agar lebih didengar olehh masyarakat.]]>
<![CDATA[Self Presentation of Idol K-Pop Roleplay Account in Twitter ]]>
<![CDATA[Prasetyo, Farizqi Feryadhi]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v4i3.831
<![CDATA[This study aims to find out how self-presentations are made by users of K-Pop Idol roleplay accounts on Twitter. Roleplay is the activity of someone who assumes himself as another person or in a certain role. This research was conducted concerning the dramaturgical theory of Erving Goffman. This research is a type of descriptive qualitative research. In this study, data were obtained through observation and interviews which were then analyzed using interactive data analysis techniques. The results obtained in this study indicate that the resource person's roleplay account is the front stage which contains settings, appearance, and manner. Meanwhile, the back stage of the informant is the original life of the resource person which then becomes a place of preparation to form self-concept or impressions in the world of roleplay. Self-presentation can be seen from the appearance of the speakers on the front stage. While the preparation in the back stage includes the concept of identity, reference and motivation. Apart from that, in the back stage, the informant tends to hide the fact that he is a roleplayer]]>
<![CDATA[Analisis Framing Berita Clickbait pada Okezone.com dan Detik.com: Kasus Pembunuhan Oleh Ferdy Sambo ]]>
<![CDATA[Fausta, Salma Nabila]]>;
<![CDATA[Vinisa Nurul Aisyah]]>
<![CDATA[ KOMUNIKA Vol. 11 No. 2 (2024): Jurnal Komunika ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. Hamka ]]>
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DOI: 10.22236/komunika.v11i2.14884
<![CDATA[Penelitian ini bertujuan untuk menganalisis berita clickbait dalam kasus pembunuhan oleh Ferdy Sambo terhadap Brigadir J. Pembunuhan tersebut dilakukan oleh Ferdy Sambo dengan alasan dugaan perselingkuhan yang terjadi di antara Brigadir J dengan Putri Candrawathi. Penelitian ini menggunakan teori framing milik Zhongdang Pan & Gerald M. Kosicki untuk menganalisis struktur berita clickbait di media Okezone.com dan Detik.com. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode analisis framing. Data analisis menggunakan empat elemen framing, yaitu Struktur Sintaksis, Struktur Skrip, Struktur Tematik, dan Struktur Retoris. Data divalidasi menggunakan triangulasi sumber yaitu dengan membandingkan hasil penelitian dengan jurnal dan buku lain yang relevan. Hasil penelitian dan analisis framing menggunakan teori Zhongdang Pan & Gerald M. Kosicki menunjukkan bahwa perbandingan clickbait dalam kasus pembunuhan oleh Ferdy Sambo terhadap Brigadir J di media Okezone.com dan Detik.com tidak jauh berbeda. Kemudian terdapat temuan clickbait pada kedua media yang berkaitan dengan disinformasi. Hal ini terlihat dari penggunaan judul berita yang clickbait dan isi berita yang tidak sesuai. Temuan lain yakni adanya penggunaan perempuan sebagai salah satu bagian dari judul berita yang digunakan sebagai pemancing clickbait yang terletak pada judul berita serta sudut pandang pemberitaan.]]>
<![CDATA[Framing Terrorism and Reputation of Security Forces in the KKB Case in Papua ]]>
<![CDATA[Eldoris, Gustaaf Verian]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.2967
<![CDATA[Purpose: The aim of this research is to find out how detik.com and tempo.co frame the Papua KKB terrorism case and the reputation of the security forces. This study uses Robert N. Entman's Framing theory to find out a reality highlighted by the media and image restoration theory to see the reputation of security forces in media coverage. Methodology: The research method uses qualitative approach with framing analysis using four segments, namely defining problem, diagnosing cause, making moral judgment, and treatment recommendation. Results : The results of the study found that Detik.com and Tempo.co had differences in the framing of the Papua KKB news, where Detik.com highlighted acts of violence and terrorism while Tempo.co showed the actions of the security forces in forming a safe image for residents around the crime scene.]]>
<![CDATA[Analysis of Audience Reception of Sexual Violence in Copying Light Film ]]>
<![CDATA[Agusty, Mayang Firmanda]]>;
<![CDATA[Aisha, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.2972
<![CDATA[Purpose: The purpose of this study is to understand the reception depicted by the audience about violence sex that happened in the Copying Light film. This study uses the reception theory by Stuart Hall. Methodology: This study uses qualitative method and as for the data collecting process, this study uses interview as the method. Results: The result of this study shows that there are three informants in the dominant position and two informants in the negotiated position.]]>
<![CDATA[Self Disclosure Analysis of First Account and Second Account Users on Instagram among Students ]]>
<![CDATA[Budiyanto, Revanni Nahari Aza]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.2974
<![CDATA[Purpose: The purpose of this research is to find out how the self-disclosure of first account and second account users on Instagram uses the Johari Window theory. Students who use Instagram not only have one account but have many accounts. Methodology: This type of research is qualitative research with the determination of informants using a purposive sampling technique. Data collection techniques using semi-structured interviews. Data validity uses data. Results: The results of this study are that in the self-disclosure process of Communication studies for students who use multiple accounts on Instagram, self-disclosure by students varies in each area. In the open area, students carry out self-disclosure including facial identity, happy feelings, and sharing daily life with their friends as students on the first account. In the hidden area, students hide their identity, name, profile photo, and private account to prevent others from finding the second account they have. In the blind area, students do not know other people's responses when they use a second account. while the unknown area is an area where the use of a second account is known by other people. Applications/Originality/Value: The researcher describes the social phenomena that exist among students regarding the self-disclosure of users of first accounts and second accounts on Instagram. This research has differences with other studies which lie in the research object, the social media use.]]>
<![CDATA[Digital Branding of Lembaga Jaminan Halal in Indonesia ]]>
<![CDATA[Aprieleony, Wima]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.2977
<![CDATA[Purpose: The purpose of this research is to determine how BPJPH's digital branding on social media. Methodology: This study uses a qualitative method with a descriptive case study. The data collection in this study was done by interviewing the Sub Coordinator of Information Systems and Public Relations and the BPJPH's Public Relations Team, as well as making observations on BPJPH's social media. Researchers use the theory of Branding according to Kotler. Results: The results of the study found that branding was implemented through several elements, namely brand positioning, brand personality, brand identity, and brand awareness on BPJPH's social media. In its implementation, this element is carried out by the BPJPH's public relations team. Applications/Originality/Value: The object of this research is BPJPH, because BPJPH is an institution that has an important role in halal certification and is also a new institution that requires a study.]]>
<![CDATA[Representation of Racism Issue in Emergency Movie ]]>
<![CDATA[Maharani, Claudea Pramesdila]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.4552
<![CDATA[This research analyzes the representation of racism in the film "Emergency," highlighting the racial discrimination faced by the main characters, Sean and Kunle. Roland Barthes' semiotic theory is used to identify and interpret signs in the context of racism. This research uses a qualitative approach and constructivist paradigm approach to examine the reality of racism depicted in the movie scenes. Data was collected through documentation of scenes related to racism. Data analysis was conducted using semiotic methods, dissecting connotations, denotations, and myths as well as Stuart Hall's concept of representation. Purposive sampling was used to select scenes that best represented racism the researcher using observation in digital stream application. Data validity was ensured through triangulation techniques. The research findings revealed two forms of racism depicted in the film, namely individual racism and institutional racism. This research explores the myths and stereotypes associated with the black race in society, including being considered inferior, stupid and criminal. It also examines how institutions contribute to perpetuating racism, with schools inadvertently contributing to racial discrimination and police, despite their legal authority, often reinforcing white supremacy.]]>
<![CDATA[BTS Fanboy's Self-Disclosure on Instagram ]]>
<![CDATA[Aryani, Choyriyah Dwi]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.4553
<![CDATA[Fanboy refers to a man who likes an artist or idol group. However, BTS fanboys are still getting stereotyped about their masculinity by society especially on social media, like an Instagram. The purpose of this study is to find out how BTS fanboy's self-disclosure on Instagram. This study uses Johari Window's self-disclosure theory. This theory explains about 4 areas, namely open area, blind area, hidden area, and unknown area. This research is one of qualitative research. The sampling technique was implemented by using snowball sampling method with four informants who are BTS fanboys and they have been active as fanboys of BTS on Instagram. The informants of this study also around 17-25 years old. Data collection techniques was using interview methods. The results of this study show that in the open area, BTS fanboys try to fight stereotypes about the masculinity of BTS fanboys on Instagram. In the blind area, fanboys get stereotypes from society about their questioned masculinity when they become fanboys. Then in the hidden area, fanboys used to hide themselves as fanboys because they were afraid of getting stereotypes from society. And in the unknown area of this study was found that fanboys didn't know how long they would stop being fanboys and would continue to fight the stereotypes that they received.]]>
<![CDATA[Reception Analysis of Beauty Standards of Skincare Advertisements on Instagram @skingame ]]>
<![CDATA[Maharani, Putri Ardia Dewi]]>;
<![CDATA[Aisyah, Vinisa Nurul]]>
<![CDATA[ Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/iseth.4554
<![CDATA[Purpose: This research aims to find out how male and female students interpret or accept the content of messages on the @skingame Instagram video reel campaign upload. Methodology: This research uses a descriptive qualitative approach. The sampling technique used purposive sampling, and data validity was used using source triangulation. Data collection techniques used video content analysis and in-depth interviews. The theory used in the research is Stuart Hall's reception theory. This theory has three categories in audience interpretation : dominant reading, negotiated reading, and oppositional reading. Results: The video content analysis research shows that @skingame advertisements emphasize beautiful women who have self-confidence, love, and accept themselves as they are. @skingame also features models who have unusual physical characteristics to counter the meaning of beauty, which usually only focuses on material conditions. Applications/Originality/Value: As for the differences in this study, the advertisements used in previous studies included traditional short-duration advertisements. The advertisements used in this study are modern advertisements uploaded to digital platforms.]]>
