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PELATIHAN PEMASARAN UMKM BERBASIS MEDIA SOSIAL PADA DESA MANDALAMEKAR KAB.BANDUNG Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Subing, Hesty Juni Tambuati; Zahra, Nurfadhilah; Wiratama, Lison
Journal of Entrepreneurship and Community Innovations Vol 2 No 2 (2024): FEBRUARI 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v2i2.118

Abstract

Pengabdian ini bertujuan untuk mengevaluasi pengetahuan, keterampilan, dan penerapan pemasaran melalui media sosial di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung. Ini didasarkan pada kenyataan bahwa salah satu tantangan yang dihadapi oleh Desa umumnya adalah kurangnya pengetahuan tentang pemasaran online, terutama seiring dengan kemajuan teknologi internet. Oleh karena itu, penting untuk memberikan pelatihan mengenai pemasaran UMKM berbasis media sosial agar memungkinkan UMKM untuk melakukan transaksi dengan lebih mudah melalui aplikasi. Metode implementasi terdiri dari analisis awal, yang mencakup survei dan pelatihan UMKM dalam pemasaran melalui media sosial, serta melibatkan pihak terkait lainnya. Kegiatan pelatihan melibatkan narasumber dari internal dan eksternal. Hasil dari pelaksanaan pelatihan menunjukkan peningkatan dalam kualitas produksi video untuk pemasaran UMKM di Karang Taruna
Pelatihan kewirausahaan e-commerce sebagai peluang usaha di era digital ini dirancang untuk memperkuat kapasitas pemuda-pemudi desa Kadumaneuh Subing, Hesty Juni Tambuati; Nurhayati, Ely; Suyana, Hilma; Noviyanti, Cahyani Rahma
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26228

Abstract

Abstrak Pelatihan kewirausahaan E-Commerce sebagai Peluang Usaha di Era Digital ini dirancang untuk memperkuat kapasitas pemuda-pemudi desa kadumaneuh dalam menghadapi perubahan serta memanfaatkan peluang ekonomi yang berkembang di era digital. Kurangnya pemahaman pemuda pemudi mengakibatkan mereka kesulitan untuk memanfaatkan peluang bisnis yang ada di era digital, Tim PKM dari Universitas Yarsi menyelenggarakan pelatihan ini agar membekali pemuda pemudi dengan pengetahuan dan keterampilan yang relevan dalam e-commerce agar pemuda-pemudi desa lebih siap bersaing dan berinovasi. Masyarakat dan para pemuda pemudi, serta prangkat Desa yang berjumlah 20 orang berpartisipasi dalam pelatihan ini terlibat secara aktif melalui metode yang meliputi ceramah, diskusi, dan praktik. Hasil dari kegiatan PKM menunjukkan bahwa nilai Pre-Test mencapai 43%, sementara setelah pelatihan dilaksanakan, nilai Post-Test meningkat menjadi 98%. Hal ini menandakan adanya peningkatan pengetahuan yang signifikan di kalangan pemuda-pemudi desa, di mana hampir seluruh peserta telah memahami konsep kewirausahaan, bisnis digital, serta E-Commerce. Diharapkan, program ini tidak hanya meningkatkan kesejahteraan individu peserta, tetapi juga berdampak positif terhadap pertumbuhan ekonomi lokal dengan memanfaatkan digitalisasi sebagai penggerak utama dalam pengembangan usaha di desa. Kata kunci: kewirausahaan; sosial media; e-commerce. Abstract E-Commerce entrepreneurship training as a Business Opportunity in the Digital Era is designed to strengthen the capacity of kadumaneuh village youth in facing changes and utilizing economic opportunities that develop in the digital era. The lack of understanding of young people makes it difficult for them to take advantage of business opportunities that exist in the digital era, the PKM Team from Yarsi University organized this training to equip young people with relevant knowledge and skills in e-commerce so that village youth are better prepared to compete and innovate. The community and young people, as well as village officials totaling 20 people participated in this training were actively involved through methods including lectures, discussions, and practices. The results of the PKM activities showed that the Pre-Test score reached 43%, while after the training was carried out, the Post-Test score increased to 98%. This indicates a significant increase in knowledge among the village youth, where almost all participants have understood the concepts of entrepreneurship, digital business, and E-Commerce. It is hoped that this program will not only improve the welfare of individual participants, but also have a positive impact on local economic growth by utilizing digitalization as the main driver in business development in the village. Keywords: entrepreneurship; social media; e-commerce
Simulasi dan Pendampingan, Pengelolaan serta Pelaporan Keuangan Badan Usaha Milik Desa (BUMDes) di Wilayah Kecamatan Cimenyan Kabupaten Bandung Perdana Wahyu Santosa; Hesty Juni Tambuati Subing; Harry Budiantoro; Khairul Shaleh; Cahyani Rahma Noviyanti
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i3.1379

Abstract

Village-owned enterprises (BUMDes) in Cimenyan Sub-district, Bandung Regency, manage several businesses operated by the local community. In its development, financial management in BUMDes is still simple. The lack of understanding of BUMDes managers resulted in a lack of integration in the bookkeeping of transactions. The PKM team from FEB Yarsi University made this training which was held on Tuesday, May 21, 2024 which was attended by all management staff totaling 14 people with the aim that BUMDes Management and the business units involved can prepare financial reports based on SAK ETAP. The method used is the Participatory Action Research (PAR) method, which involves all parties actively in reviewing ongoing actions. The results of this PKM show that the Pre test is 53% while after carrying out the training the Post test results are 91%, which means that there is an increase in the knowledge of BUMDes devices where almost all of them have understood village financial reports. This simple financial report management training was carried out well, and it is hoped that BUMDes administrators can apply simple financial management and reporting knowledge that is in accordance with applicable regulations, transparent, and accountable.
Mengungkap Faktor-Faktor Pendorong Pergantian Auditor dengan Reputasi Auditor sebagai Variabel Moderasi Harry Budiantoro; Perdana Wahyu Santosa; Hesty Juni Tambuati Subing
JRAK: Journal of Accounting Research and Computerized Accounting Vol 17 No 1 (2026): JRAK: Jurnal Riset Akuntansi & Komputerisasi Akuntansi (JRAK
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/jrak.v17i1.11560

Abstract

This study aims to examine the effect of audit opinion, firm size, management change, and financial distress on auditor switching, with auditor reputation as a moderating variable, using a quantitative approach on 65 observations of companies listed in the Jakarta Islamic Index (JII) during 2019–2023. The findings reveal that audit report lag and firm size have a negative effect on auditor switching, financial distress has a positive effect, while management change shows no significant effect, and auditor reputation does not moderate these relationships. The managerial implications suggest that companies should maintain audit timeliness and operational stability to avoid unnecessary auditor switching, while carefully managing financial conditions as financial distress significantly increases the likelihood of switching, potentially raising costs and damaging investor trust.
Waste Management in Sumur Batu Village, Central Jakarta *Harry Budiantoro; Suhirman Madjid; Masagus Asaari; Imelda Sari; Hesty Juni Tambuati Subing
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.27333

Abstract

Waste Management in Central Jakarta, Sumur Batu Village is a program organized by the Faculty of Economics, YARSI University for one of the functions of the Tridharma of Higher Education, namely Real Business Lectures (KKN). Waste from processing domestic and industrial needs is a major problem in all regions and regions, including Sumur Batu village in Kemayoran sub-district in Central Jakarta. If garbage is disposed of carelessly, for example thrown into a river and cannot be used at all, it can become shallow for the river, even the waste can become a flood disaster for the area. In fact, properly processed waste can prevent various diseases among residents, and waste can improve the economy and welfare of the people of Sumur Batu Village. Good waste management requires community involvement and participation. In Sumur Batu village, the support and knowledge of every head of household is very important for the welfare of the family. Household waste is separated beforehand and can encourage residents to engage in various activities and creativity to improve their economy, including fertilizer production, selling inorganic waste directly to businesses or turning recycled products into recyclables themselves. to recycle. You can earn money.
Pemberdayaan Ekonomi Jamaah melalui Penguatan Tata Kelola dan Akuntansi Koperasi Syariah: Pemberdayaan Ekonomi Jamaah melalui Penguatan Tata Kelola dan Akuntansi Koperasi Syariah Hesty Juni Tambuati Subing; Rini Hidayati; Nida Nadya Hasan; Mutiara Lista
Journal of Entrepreneurship and Community Innovations Vol 5 No 1 (2026): August 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v5i1.511

Abstract

The Darul Falah Majelis Taklim Cooperative in Pamulang Barat, South Tangerang, was established in January 2026 to support the economic empowerment of jamaah through community-based business activities. However, the cooperative faced several capacity constraints, including limited Islamic financial literacy, limited institutional management experience, and inadequate skills in standardized financial recording and reporting. This community service program aimed to strengthen the capacity of cooperative managers through training in cooperative governance, Islamic business ethics, and basic sharia financial accounting. The program adopted a participatory and contextual community empowerment approach consisting of needs assessment, preparation, training and technical assistance, monitoring and evaluation, and sustainability planning. Forty-five participants were involved in the program. Program effectiveness was assessed by comparing pre-test and post-test scores, complemented by observation and practical simulation. The average participant score increased from 44.00% before the intervention to 95.56% after the intervention, representing an increase of 51.56 percentage points. The results indicate that practice-oriented training and direct mentoring substantially improved participants’ understanding of cooperative governance and financial recording. The program also established a foundation for more transparent and accountable cooperative management. Future assistance should focus on digital financial recording, periodic monitoring, and institutional strengthening to maintain the benefits of the intervention.