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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Public Relations (J-PR) Journal of Innovative and Creativity
Astuti, Fajar Diah
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

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Pemanfaatan Media Sosial Instagram @Covermake_Id Untuk Peningkatan Penjualan Produk Wijayanti, Melinda; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the utilization of the Instagram social media platform by the account @covermake_id in increasing product sales. As one of the most widely used digital platforms in Indonesia, Instagram holds significant potential as an effective marketing tool, especially in building brand image and reaching a broader audience. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that @covermake_id effectively uses Instagram features such as feed posts, stories, reels, and Instagram Shopping to promote products, engage with customers, and enhance brand visibility. Additionally, the use of real-time marketing strategies that follow current trends helps attract audience attention. However, some challenges remain, including limited human resources in daily content management and suboptimal responsiveness to customer inquiries. In conclusion, the use of Instagram by @covermake_id has positively contributed to increased sales, although more structured and responsive social media management strategies are needed to maximize results.
Komunikasi Persuasif Pada Film “Bolehkah Sekali Saja Kumenangis” Dalam Upaya Mengkampanyekan Isu Kesehatan Mental Azzahra, Savira Nabila; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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One of the social issues that has attracted public attention in recent years is mental health, because mental health can affect anyone from teenagers to adults. Negative stigma towards people with mental disorders remains a major obstacle to treatment and recovery. Mental health tends to be viewed as taboo, so many victims are reluctant or refuse to seek help. This study aims to determine how persuasive communication in the film “Bolehkah Sekali Saja Kumenangis” campaigns for mental health issues. The method used in this study is descriptive qualitative, and the theory used is the Elaboration Likelihood Model (ELM). The results of this study show that there are 14 central pathways and 6 peripheral pathways. The conclusion of the study is that there is persuasive communication displayed in the film “Bolehkah Sekali Saja Kumenangis” in campaigning for mental health issues by providing solutions for handling and changing behavior or attitudes, through the ELM theory with two pathways used, namely the central pathway through the film's dialogue script and the peripheral pathway through the emotional side, behavior, and body gestures depicted by the film's characters.
Strategi Komunikasi Pemasaran PT. Triloka Cahaya Prima Dalam Meningkatkan Brand Loyalty Melalui Instagram @Oxcart.Room Shafira, Yasmine Dhea; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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This study aims to investigate and assess the marketing communication approach carried out by PT Triloka Cahaya Prima in strengthening brand loyalty through the Instagram account @oxcart. room. The main focus of this study is on the use of digital-based marketing strategies, especially the Pull, Push, and Pass approaches. The method applied in this study is qualitative with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis was carried out using the interactive analysis model by Miles and Huberman. The findings of this study indicate that the Pull strategy is utilized to create emotional attachment with the audience through visual content that tells stories, which depicts the production process, team activities, and consumer experiences. The Push strategy is realized by conveying technical information about screen printing and fabric products directly and in detail to encourage purchasing decisions. Meanwhile, the Pass strategy emphasizes social and local values through collaboration with creative communities and local brands such as @berkah. scotter. These three approaches are implemented in an integrated manner and build strong communication synergy, not only in attracting customer attention, but also in building trust, emotional closeness, and brand social image that contributes to increasing brand loyalty in a sustainable manner.
Strategi Rebranding Melalui Pemanfaatan Website Untuk Meningkatkan Citra PT Lumos Inisiatif Indonesia Azizah, Nurmaya; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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This study aims to analyze the rebranding strategy implemented by PT Lumos Inisiatif Indonesia through the utilization of the company’s official website, lumoshive.com, as an effort to enhance its corporate image. In the digital era, a website serves as one of the main representations of a company's identity, as well as a strategic communication channel to shape public perception. PT Lumos Inisiatif Indonesia redesigned the layout and content of its website as an initiative to project a more modern, professional, and relevant image for today’s audience. This research uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The results show that changes in visual appearance, navigation structure, and content presentation on the new website are capable of delivering a more professional and innovative impression. The latest website presents branding elements such as color tones, logos, layout, and language style that are more consistent with the company's values and mission. This has a positive impact on the perception of external audiences, including partners and potential clients. However, challenges were also found, such as limited human resources for content management and the need for regular updates to keep the website relevant and engaging. In conclusion, utilizing the website as the primary medium in the rebranding strategy has proven to contribute to building a stronger image for PT Lumos Inisiatif Indonesia. Nevertheless, a more structured and responsive digital management strategy is still needed to achieve more optimal and sustainable results.
Co-Authors ASRIYANI SAGIYANTO, ASRIYANI Azizah, Nurmaya Azzahra, Savira Nabila Bakiah, Horidatul Bakiyah, Horidatul Fitriani, Lisna Annisa Mike Indarsih, Mike Nurpikhasari, Aldinna Panji Suratriadi Sartika, Rawit Setiyani, Kikih Shafira, Yasmine Dhea Wijayanti, Melinda Yuniani, Hani