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STRATEGI KOMUNIKASI INDONESIAN YOUTH OPPORTUNITIES IN INTERNATIONAL NETWORKING (IYOIN) DALAM MENINGKATKAN SOCIAL AWARENESS KEPADA MASYARAKAT ( Studi Kasus pada IYOIN wilayah Tangerang) Pratiwi, Cindya Yunita
Swabumi Vol 7, No 2 (2019): Volume 7 Nomor 2 Tahun 2019
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v7i2.6105

Abstract

Indonesian Youth Opportunities In International Networking (IYOIN) merupakan sebuah Non Government Organization (NGO) yang dibentuk oleh beberapa pemuda-pemudi Indonesia yang bertujuan untuk menjadi tempat berkumpulnya pemuda-pemudi Indonesia. Menjadi media untuk berbagi dan bersinergi demi cita-cita pemuda-pemudi Indonesia dan Negara Indonesia melalui program-program yang berbasis pada pendidikan, kepemudaan, sosial, dan jaringan internasional. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus. Dalam memperkenalkan organisasi dibutuhkan strategi komunikasi yang tepat, guna mencapai tujuan serta meningkatkan social awareness, yang dilakukan adalah selain dengan memperkenalkan baik dalam bentuk website maupun komunikasi langsung juga melalui program-program yang mendukung diantaranya yaitu Peduli Indonesia, OLEC, INDEED, English Club dan Other Event
Efektivitas Penggunaan Internet Sebagai Media Komunikasi Dalam Meningkatkan Tugas Akhir Mahasiswa Akademi Komunikasi Novianita, Riastri; Andhikasari, Rosiana; Pratiwi, Cindya Yunita
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 6 No. 2 (2020): Volume 6 No 2 Tahun 2020
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/petik.v6i2.1165

Abstract

Abstrak – Penelitian ini menekankan pada penggunaan intenet sebagai media komunikasi mahasiswa Akademi Komunikasi UBSI dalam meningkatkan tugas akhir, dan juga melihat efektivitasnya pada dosen pembimbing dan mahasiswa. Aktivitas internet yang digunakan dalam penelitian ini adalah www, email, dan news group, juga untuk mengetahui media apa saja yang digunakan oleh dosen dan mahasiswa dalam melakukan kegiatan bimbingan tugas akhir. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Metode penelitian yang dipilih dalam penelitian ini yaitu studi kasus, karena peneliti merasa hal ini tepat dalam menggambarkan secara mendalam tekait fenomena yang diteliti. Dari semua narasumber dosen pembimbing dan mahasiswa tersebut dapat diambil kesimpulan bahwa dosen dan mahasiswa UBSI sudah terbiasa dengan penggunaan internet dalam kehidupan sehari-hari. mahasiswa mampu menerima masukan dan pengajaran dosen selama bimbingan menggunakan aplikasi internet, sehingga untuk kedepannya proses kegiatan bimbingan tugas akhir yang biasanya dilakukan secara manual dengan tatap muka langsung dapat dialihkan ke digital seperti penggunaan zoom, whatsapp, dan lain-lain. Kata kunci – internet, media komunikasi, mahasiswa. Abstract – This study emphasizes the use of the internet as a communication medium for students of the UBSI Communication Academy in improving their final assignments, and also sees its effectiveness in supervisors and students. Internet activities used in this study are www, email, and news groups, as well as to find out what media are used by lecturers and students in conducting final assignment guidance activities. This research is a descriptive study with a qualitative approach. The research method chosen in this research is a case study, because the researcher feels this is appropriate in describing in depth the phenomenon under study. From all the lecturers and students, it can be concluded that UBSI lecturers and students are familiar with the use of the internet in everyday life. Students are able to receive input and teaching from lecturers during guidance using internet applications, so that in the future the process of final assignment guidance activities which are usually done manually face-to-face can be transferred to digital such as using zoom, WhatsApp, and others. Keyword – internet, commucation media, college student.
Strategi Komunikasi Dosen Dalam Menerapkan Pembelajaran Daring Pada Mahasiswa Novianita, Riastri; Pratiwi, Cindya Yunita
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 8 No. 1 (2022): Volume 8 No 1 Tahun 2022
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/petik.v8i1.1251

Abstract

Abstrak — Komunikasi berasal dari bahasa latin communis yang artinya sama. Komunikasi terjadi ketika ada kesamaan antara penyampaian pesan dan orang yang menerima pesan. Oleh karena itu, komunikasi tergantung pada kemampuan untuk dapat memahami satu sama lain. Komunikasi digunakan untuk memenuhi kebutuhan organik. Secara umum, komunikasi manusia digambarkan sebagai bahasa isyarat, ucapan, tulisan, gerakan, dan penyiaran. Bentuk komunikasi ini dapat berupa interaktif, transaktif, terarah, hingga tanpa tujuan. Dengan berkomunikasi, sikap dan perasaan seseorang atau kelompok dapat dipahami oleh pihak lain. Komunikasi akan efektif jika pesan yang disampaikan dapat dipahami Tujuan komunikasi adalah untuk mengubah sikap, pendapat, perilaku, dan sosial. Jadi pada hakikatnya, komunikasi bertujuan untuk menyampaikan informasi yang dapat dipahami oleh orang lain. Dosen sebagai pendidik, menghadapi pandemi covid, harus memiliki strategi pembelajaran online yang tepat, agar pengajaran kepada mahasiswa dapat tersampaikan dengan efektif. Kata Kunci— Komunikasi, Pendidik, Dosen, Pesan, Pandemi Abstract — Communication comes from the Latin communis which means the same. Communication occurs when there are similarities between the delivery of the message and the person who receives the message. Therefore, communication depends on the ability to be able to understand one another. Communication is used to meet organic needs. In general, human communication is described as signal language, speech, writing, movement, and broadcasting. This form of communication can be in the form of interactive, transactive, purposeful, to aimless. By communicating, the attitudes and feelings of a person or group can be understood by other parties. Communication will be effective if the message conveyed can be understood The purpose of communication is to change attitudes, opinions, behavior, and social. So in essence, communication aims to convey information that can be understood by others. Lecturer as educators, facing on the covid pandemic, must have the right online learning strategy, so that the teaching to students can delivered effective. Keywords — Communication,Educator,Lecturer, Message,Pandemic
Analisis Pengaruh Komposisi Pegawai Dan Tarif Gaji Terhadap Belanja Pegawai Ridwan, Achmad; Rosihana, Athiy Dina; Saputra, Wawan; Pratiwi, Cindya Yunita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6205

Abstract

The amount of employee expenditure burden in the State Budget (APBN) increases from year to year, the increase needs to be observed whether it is due to the rapid growth in the number of Civil Servants (PNS) or other causes such as recent government policies in terms of improving PNS income and welfare by adjusting PNS salary rates. This study aims to determine whether the increase in employee expenditure is more due to the increase in the number of PNS or PNS salary rates. The purpose of this study is to explain whether there is a significant influence between employee composition and salary rates on employee expenditure. This study is a quantitative study with statistical analysis. The data collection method used is through document and literature review methods, based on the source, the document is included in the secondary data category. The data testing method uses a normality test with the One-Sample Kolmogorov-Smirnov Test method. The data analysis method uses descriptive statistical analysis and hypothesis testing uses Multiple Linear Regression. Based on the results of the study with a significance level of 5%, the following conclusions were obtained: (1) There is a positive but insignificant influence between the number of PNS group I on employee expenditure; (2) There is a positive but insignificant influence between the number of PNS group II on employee expenditure; (3) There is a positive but not significant influence between the number of class III civil servants on employee expenditure; (4) There is a positive and significant influence between the number of class IV civil servants on employee expenditure; (5) There is a positive and significant influence between class I salary rates on employee expenditure; (6) There is a positive and significant influence between class II salary rates on employee expenditure; (7) There is a positive and significant influence between class III salary rates on employee expenditure; (8) There is a positive and significant influence between class IV salary rates on employee expenditure; (9) There is a positive but not significant influence between employee composition and salary rates; (10) There is a positive and significant influence on the number of class I civil servants, the number of class II civil servants, the number of class III civil servants, the number of class IV civil servants, class I salary rates, class II salary rates, class III salary rates and class IV salary rates together on employee expenditure.
Strategi Komunikasi Pemasaran Digital Rabando Group Dalam Meningkatkan Brand Awareness di Instagram Robiyah, Nurul; Soraya, Iin; Pratiwi, Cindya Yunita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6997

Abstract

The development of information technology has changed the pattern of marketing communication from conventional to digital methods, allowing companies to reach a wider audience with higher efficiency. Rabando Group, as a company engaged in online distribution, realizes the importance of utilizing social media, especially Instagram, as a strategic platform to increase brand awareness. The purpose of this study is to determine Rabando Group's digital marketing communication strategy in increasing brand awareness on Instagram. The data collection method in compiling the thesis uses observation, interview, documentation and literature study methods with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The results of the study show that Rabando Group utilizes the AIDA strategy to increase brand awareness on Instagram. At the Attention stage, the brand attracts the audience's attention with attractive visual content and consistent uploads, making the brand "Top of Mind" in the minds of consumers. The Interest stage is carried out by delivering relevant information via Instagram Story and live, which strengthens brand recall when the audience compares the brand with competitors. At the Desire stage, emotional storytelling and highlighting product benefits support brand recognition, making it easier for the audience to recognize the brand through its unique characteristics. The Action stage utilizes effective CTAs and a simple purchasing process to convert unaware of brand audiences into potential consumers, thereby expanding marketing reach and increasing brand awareness.
Komunikasi Krisis:: Studi kasus Penanganan Isu Negatif oleh Humas Perusahaan Air Mineral Le Mineral Widuhung, Selvy Maria; Pratiwi, Cindya Yunita; Primayana, Galih Geraldi
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2588

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis yang diterapkan oleh Humas Le Minerale dalam merespons isu negatif yang beredar di media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk menganalisis strategi komunikasi krisis yang dijalankan oleh Humas PT Tirta Fresindo Jaya dalam menangani isu negatif terkait produk Le Minerale. Pengumpulan data dilakukan melalui wawancara mendalam, observasi terhadap saluran komunikasi resmi perusahaan, serta dokumentasi siaran pers atau konten terkait selama masa krisis. Analisis tematik dilakukan untuk mengidentifikasi tema-tema utama dalam strategi komunikasi, pendekatan empatik, dan efektivitas respons perusahaan, dengan triangulasi data untuk memastikan validitas hasil penelitian. Hasil penelitian menunjukkan bahwa Humas PT Tirta Fresindo Jaya berhasil mengelola krisis dengan cepat dan terbuka melalui klarifikasi faktual serta penyampaian informasi secara transparan di berbagai saluran komunikasi. Pendekatan empatik yang digunakan, seperti keterlibatan langsung dengan publik dan penyampaian pesan yang humanis, terbukti efektif dalam membangun kembali kepercayaan masyarakat. Keberhasilan strategi komunikasi ini menegaskan pentingnya membangun hubungan emosional dengan publik dalam menjaga citra positif perusahaan di tengah krisis.
Analisis Pengaruh Komposisi Pegawai Dan Tarif Gaji Terhadap Belanja Pegawai Ridwan, Achmad; Rosihana, Athiy Dina; Saputra, Wawan; Pratiwi, Cindya Yunita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6205

Abstract

The amount of employee expenditure burden in the State Budget (APBN) increases from year to year, the increase needs to be observed whether it is due to the rapid growth in the number of Civil Servants (PNS) or other causes such as recent government policies in terms of improving PNS income and welfare by adjusting PNS salary rates. This study aims to determine whether the increase in employee expenditure is more due to the increase in the number of PNS or PNS salary rates. The purpose of this study is to explain whether there is a significant influence between employee composition and salary rates on employee expenditure. This study is a quantitative study with statistical analysis. The data collection method used is through document and literature review methods, based on the source, the document is included in the secondary data category. The data testing method uses a normality test with the One-Sample Kolmogorov-Smirnov Test method. The data analysis method uses descriptive statistical analysis and hypothesis testing uses Multiple Linear Regression. Based on the results of the study with a significance level of 5%, the following conclusions were obtained: (1) There is a positive but insignificant influence between the number of PNS group I on employee expenditure; (2) There is a positive but insignificant influence between the number of PNS group II on employee expenditure; (3) There is a positive but not significant influence between the number of class III civil servants on employee expenditure; (4) There is a positive and significant influence between the number of class IV civil servants on employee expenditure; (5) There is a positive and significant influence between class I salary rates on employee expenditure; (6) There is a positive and significant influence between class II salary rates on employee expenditure; (7) There is a positive and significant influence between class III salary rates on employee expenditure; (8) There is a positive and significant influence between class IV salary rates on employee expenditure; (9) There is a positive but not significant influence between employee composition and salary rates; (10) There is a positive and significant influence on the number of class I civil servants, the number of class II civil servants, the number of class III civil servants, the number of class IV civil servants, class I salary rates, class II salary rates, class III salary rates and class IV salary rates together on employee expenditure.
Strategi Komunikasi Pemasaran Digital Rabando Group Dalam Meningkatkan Brand Awareness di Instagram Robiyah, Nurul; Soraya, Iin; Pratiwi, Cindya Yunita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6997

Abstract

The development of information technology has changed the pattern of marketing communication from conventional to digital methods, allowing companies to reach a wider audience with higher efficiency. Rabando Group, as a company engaged in online distribution, realizes the importance of utilizing social media, especially Instagram, as a strategic platform to increase brand awareness. The purpose of this study is to determine Rabando Group's digital marketing communication strategy in increasing brand awareness on Instagram. The data collection method in compiling the thesis uses observation, interview, documentation and literature study methods with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The results of the study show that Rabando Group utilizes the AIDA strategy to increase brand awareness on Instagram. At the Attention stage, the brand attracts the audience's attention with attractive visual content and consistent uploads, making the brand "Top of Mind" in the minds of consumers. The Interest stage is carried out by delivering relevant information via Instagram Story and live, which strengthens brand recall when the audience compares the brand with competitors. At the Desire stage, emotional storytelling and highlighting product benefits support brand recognition, making it easier for the audience to recognize the brand through its unique characteristics. The Action stage utilizes effective CTAs and a simple purchasing process to convert unaware of brand audiences into potential consumers, thereby expanding marketing reach and increasing brand awareness.
Strategi Komunikasi Dalam Menyusun Pesan Di Internet Sebagai Media Komunikasi Novianita, Riastri; Muhariani, Wulan; Pratiwi, Cindya Yunita; Yunita, Ria
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.8374

Abstract

Peran komunikator Komunikator sangat penting bagi efektivitas komunikasi selama proses berlangsung. Saat berkomunikasi dengan khalayak sasaran, komunikator perlu mempertimbangkan beberapa elemen kunci, termasuk kredibilitas dan daya tarik sumber. Penulisan ini akan menggunakan desain penulisan deskriptif yang menggunakan wawancara terstruktur dan kuesioner online. Untuk mengetahui seberapa sering pengajar di Universitas Informatika Bina Sarana menggunakan media sosial khususnya Instagram, akan diberikan survei online kepada mereka. Untuk mengetahui lebih dalam tentang pengalaman dan pendapat siswa yang dipilih secara acak tentang penggunaan media sosial, akan dilakukan wawancara mendalam dengan beberapa dari mereka. Data kualitatif dari wawancara akan dievaluasi secara konseptual untuk menentukan tema dan hasil utama, sedangkan data survei akan dianalisis secara statistik menggunakan alat statistik seperti SPSS. Hasil penelitian mengatakan bahwa tergantung pada situasinya, komunikasi langsung atau tidak langsung ialah pendekatan pengajaran yang terbaik. Menggunakan Internet untuk menyusun pesan sebagai media komunikasi: Sebuah strategi komunikasi. Temuan analisis ini akan diterapkan untuk mengatasi kekhawatiran penulisan tentang penggunaan media sosial, kelebihan dan kekurangannya, dan teknik komunikasi praktis dalam situasi ini.
POLA KOMUNIKASI ORANG TUA DENGAN ANAK YANG KENCADUAN GAME ONLINE DALAM UPAYA MENCIPTAKAN SIKAP POSITIF DI LINGKUNGAN SOSIAL Akmali, Ahmad Jaiz; Soraya, Iin; Pratiwi, Cindya Yunita
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43477

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi antara orang tua dan anak yang mengalami kecanduan game online, serta upaya yang dilakukan untuk menciptakan sikap positif di lingkungan sosial. Kecanduan game online, khususnya di kalangan anak-anak dan remaja, telah menjadi fenomena yang semakin umum dan dapat berdampak negatif terhadap perkembangan sosial dan emosional mereka. Oleh karena itu, penting bagi orang tua untuk memahami dan menerapkan pola komunikasi yang efektif dalam menghadapi masalah ini. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan orang tua dan observasi terhadap interaksi mereka dengan anak-anak yang kecanduan game online. Hasil penelitian menunjukkan bahwa pola komunikasi yang demokratis, yang melibatkan dialog terbuka dan saling menghormati, lebih efektif dalam membantu anak mengatasi kecanduan game. Selain itu, dukungan emosional dan keterlibatan orang tua dalam kegiatan positif juga berkontribusi pada pembentukan sikap positif anak. Dengan demikian, pola komunikasi yang baik dapat menjadi kunci dalam mengatasi kecanduan game online dan meningkatkan kualitas hubungan antara orang tua dan anak.