Articles
<![CDATA[Women MSMEs in a Time of Crisis: Assessment of Challenges and Opportunities ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6474
<![CDATA[The outbreak of the Covid-19 virus has had a severe impact on Indonesia, this does not only concerns health issues but also extends to all aspects of life, especially the economy and business. In the economic sector, the Covid-19 pandemic feels very deep, because it has destroyed the most important sides of the economy, namely supply and demand. This affects all economic sectors, including MSMEs. It should be noted that MSMEs were able to contribute 57.32 percent to GDP and were able to absorb labor up to 97% in 2018. The importance of the role of MSMEs in the economy is also inseparable from the fact that 64.5% of this sector is managed by women. This research will try to discuss the impact of the COVID-19 crisis on the performance of women MSMEs, as well as explore the innovative strategies adopted by these MSMEs to survive in their business. This study uses quantitative and qualitative methods used in cross-sectional surveys, using questionnaires, and structured interviews to collect primary data. This study focuses on women's MSMEs in the city of Padang, especially in the most extensive sub-district in the city, namely Koto Tangah. The results of the study reveal that the difficult times due to the pandemic have changed the mindset of several MSMEs in Koto Tangah to adopt new marketing strategies. This research will also reveal new marketing strategy opportunities and challenges that need to be a concern for female MSME actors.]]>
<![CDATA[EKSISTENSI UMKM PEREMPUAN DI MASA KRISIS: KAJIAN TANTANGAN DAN PELUANG DI KOTO TANGAH KOTA PADANG ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ JABE (Journal of Applied Business and Economic) Vol 9, No 2 (2022): JABE (Journal of Applied Business and Economic) ]]>
Publisher : <![CDATA[UNIVERSITAS INDRAPRASTA PGRI ]]>
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DOI: 10.30998/jabe.v9i2.14622
<![CDATA[UMKM merupakan salah satu penopang perekonomian di Indonesia dan berkontribusi besar dalam penurunan angka pengangguran. Belakangan ini diketahui bahwa UMKM di Indonesia lebih banyak di jalankan oleh Wanita dengan persentasi lebih dari 60 persen. Namun situasi pandemi Covid-19 membawa mereka dalam situasi yang sulit. Sehingga tak jarang mereka memutuskan untuk berhenti secara sementara maupun secara permanen. Penelitian ini mencoba menelusuri eksistensi UMKM perempuan di Koto Tangah yang membahas tentang tantangan dan peluang di situasi krisis. Tantangan yang akan dibahas seperti akses pasar, akses keuangan, dan ketimpangan teknologi. Sedangkan dibagian peluang akan menjelaskan mengenai system pendukung dan teknologi digital. Penelitian ini mengangkat permasalahan dalam UMKM perempuan di Koto Tangah Kota Padang Sumatera Barat menggunakan data primer. Untuk meningkatkan hasil analisis maka digunakan metode kualitatif dan wawancara terstruktur untuk kajian yang lebih mendalam. Kajian ini juga dilengkapi dengan analisis kuantitatif dianalisis melalui frekuensi variable, selisih antar variable, dan tabulasi silang. Hasil penelitian mengungkapkan bahwa UMKM perempuan di Koto Tangah merasakan imbas yang besar akibat pendapatan yang menurun. Mereka mengalami masalah dalam mengakses pasar yang lebih luas akibat penguasaan teknologi yang relative lebih rendah. Sehingga mereka memerlukan bantuan tidak hanya berkaitan dengan modal namun juga pelatihan-pelatihan untuk meningkatkan inovasi serta kemampuan dalam pembukuan keuangan dan pemasaran digital]]>
<![CDATA[STRATEGI PERLUASAN PASAR MENGGUNAKAN DIGITAL MARKETING MELALUI PELATIHAN PEMBUATAN TOKO ONLINE DI KOTA BUKITTINGGI ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Dwipa Junika Putra]]>
<![CDATA[ Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka ]]>
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DOI: 10.33830/diseminasiabdimas.v5i1.3449
<![CDATA[Pandemi Covid-19 telah meninggalkan permasalahan yang besar di seluruh sector perekonomian, terutama para pelaku bisnis. Permasalahan ini juga dirasakan oleh pelaku usaha khususnya Anggota Sanggar Belajar Mandiri di Bukittinggi. Pelaku usaha sanggar ini bergerak di berbagai bidang yang mengalami berbagai kendala pemasaran akibat pandemi. Dalam rangka pengabdian masyarakat kali ini kami akan memberikan pelatihan mengenai peluang berbisnis menggunakan digital dan pendapingan langsung pembuatan toko online. Pelatihan ini diikuti sebanyak 60 anggota sanggar dan berlokasi di Kampus 2 Perintis Indonesia di Bukittingi. Melalui pengabdian ini diharapkan pelaku usaha yang tergabung dalam Sanggar Belajar mandiri dapat menyadari peluang besar dalam bisnis digital. Sehingga mereka dapat memanfaatkan cara tersebut untuk memperluas pemasaran produk mereka. Hasil dari pelatihan ini terlihat dari antusias para pelaku usaha untuk membuat toko online dan mempromosikan produknya. Sebanyak 75 persen anggota telah aktif menggunakan media sosial dan 25% diantaranya telah memiliki media sosial tapi belum dapat mengelola akunnya dengan baik.]]>
<![CDATA[CAN FOREIGN DIRECT INVESTMENT REDUCE UNEMPLOYMENT IN HOME COUNTRIES? ANALYSIS FOR ASEAN COUNTRY ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Endrizal Ridwan]]>;
<![CDATA[Fajri Muharja]]>
<![CDATA[ Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 2 (2019): Juli - Desember 2019 ]]>
Publisher : <![CDATA[Universitas Islam Negeri Imam Bonjol Padang ]]>
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DOI: 10.15548/maqdis.v4i2.521
<![CDATA[Direct Foreign Investment (FDI) has been considered as one of the important strategies in long-term economic evelopment. FDI is seen not only as a capital transfer but also has an important effect on increasing the host economy. FDI then became popular in many countries, so it was interesting to analyze the effects produced, both positive and negative. This research focuses on countries in the Association of Southeast Asian Nations (ASEAN) with the aim of conducting empirical studies on opportunities for employment creation by FDI. However, due to limited data in several countries, this study only involved Indonesia, Singapore, Malaysia and Thailand. The type of data used in this study is annual data covering from 1980-2017. Using estimation Vector Error Correction Model (VECM) allows to see short-term and long-term effects. The test results prove that the influence between variables is more visible in the long run.]]>
<![CDATA[Analisis Technology Acceptance Model (TAM) Berdasarkan Partisipasi UMKM Perempuan: Kajian Studi Kota Padang ]]>
<![CDATA[Sri Mona Octafia]]>;
<![CDATA[Elsa Widia]]>
<![CDATA[ Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 13, No 2 (2023): Jurnal Inovasi Pendidikan Ekonomi ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/011261010
<![CDATA[MSMEs have developed and become a key pillar in the national economy. Nevertheless, women's participation in MSMEs is still limited, despite the fact that women have a lot of potential to boost the economy through SME ownership. The positive attitude of women in MSMEs towards the adoption of technology is among the parameters that might have influenced their usage of technology. In the present day of transforming communication and information technologies, the acceptability of technology is becoming increasingly essential for the continuing development of MSMEs. The aim of this study is to use the Technology Acceptance Model (TAM) to examine how women's participation in MSMEs relates to their acceptance of technology in the Koto Tangah Padang region. A paradigm called the Technology Acceptance Model (TAM) is used to describe how people understand and utilize information technology systems. The method used involves the application of SEM PLS 4.0. Primary data was collected through questionnaires and structured interviews. The results of the research indicate that women in MSMEs' degree of trust in technology is significantly influenced by their perceptions of perceived security and simplicity of use. Additionally, It has been proven to be the most influential factor influencing women in MSMEs' intentions to use technology for their businesses is trust.]]>
<![CDATA[Analisis Program Bantuan Raskin Terhadap Pendapatan Masyarakat Di Indonesia Menggunakan Metode Propensity Score Matching (PSM) Kasus IFLS 5 ]]>
<![CDATA[Widia, Elsa]]>;
<![CDATA[Safri Yetmi, Yosi]]>
<![CDATA[ EKONOMI BISNIS Vol. 28 No. 1 (2022): EKONOMI BISNIS ]]>
Publisher : <![CDATA[Universitas Islam Syekh-Yusuf ]]>
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DOI: 10.33592/jeb.v28i1.2381
<![CDATA[Program Subsidi beras atau Raskin bertujuan untuk meringankan beban pengeluaran masyarakat yang tergolong miskin atau rentan pada bahan pokok kususnya beras. Namun dibeberapa penelitian sebelumnya ditemukan banyak masalah terkait distribusi dan manfaat yang ditimbulkan. Pada penelitian ini akan memastikan Kembali bagaimana pengaruh yang ditimbulkan bagi program raskin bagi pendapatan masyarakat. Penelitian ini menggunakan model Propensity Score Matching (PSM)yang dapat membandingkan analisis antara kelompok yang mendapat intervensi (treatment) dan kelompok yang tidak mendapatkan intervensi (kontrol). Melalui data Indonesian Family Life Survey 5 (IFLS 5) penelitian ini menemukan pengaruh yang positif namun hanya terlihat pada tingkat signifikansi 10 persen.]]>
<![CDATA[Penerapan Ekonomi Kreatif dalam Pengolahan dan Pemasaran Ikan Lele Rumahan Menggunakan Metode Digital Marketing ]]>
<![CDATA[Widia, Elsa]]>;
<![CDATA[Putra, Dwipa Junika]]>
<![CDATA[ ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Agustus ]]>
Publisher : <![CDATA[Universitas Djuanda Bogor ]]>
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DOI: 10.30997/almujtamae.v3i2.8145
<![CDATA[Indonesia memiliki potensi yang luar biasa di bidang perikanan, khususnya pada perikanan air tawar. Seiring meningkatnya permintaan pasar, masyarakat mulai membudidayakan beberapa ikan jenis tertentu salah satunya ikan lele. Namun peternak seringkali mengalami kesulitan untuk memasarkan ikan lele jika usia dan besar ikan lele melebihi dengan permintaan pasar. Untuk menghindari resiko kerugian maka pengabdian kepada masyarakat kali ini akan mengadakan pelatihan untuk membantu masyarakat dan peternak melalui kegiatan pengolahan ikan lele untuk menciptakan nilai ekonomis tinggi untuk dipasarkan. Pelatihan ini juga akan dilengkapi dengan pelatihan digital marketing untuk memasarkan produk olahan tersebut. Produk olahan dapat diversifikasi menjadi daging fillet, siomay, nugget, bakso, abon, atau kerupuk yang dapat dipasarkan dalam bentuk frozen food. Kemudian untuk pemasaran diutamakan menggunakan digital marketing melalui website atau media online lainnya. Kegiatan ini diikuti oleh peternak ikan lele dan masyarakat sekitar Kelurahan Aia Pacah Kecamatan Koto Tangah Kota Padang. Hasil dari kegiatan pengabdian ini diharapkan mampu memberikan motivasi peternak untuk menghasilkan produk olahan yang berdaya jual tinggi dan mampu memasarkannya secara digital.]]>
<![CDATA[The role of social capital for the development of women's enterprises: A case study of MSMEs in Padang City ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol. 13 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v13i2.8693
<![CDATA[Dominantly, women's SMEs in the city of Padang claim to experience capital problems. But basically, capital is not only related to financial issues but also social issues, including social capital. In general, research tends to focus on the overall performance of MSMEs without specific studies on social capital and women. This research aims to analyze the role of social capital resources in women-owned MSMEs in Padang City using qualitative analysis methods such as Descriptive Crosstabs and Binary Logistic Regression Analysis. The social capital variables raised are the level of trust, norms or customs, mutual help and participation of MSMEs in every activity. Data will be collected through questionnaires, interviews and observations in all districts in the city of Padang. The research results reveal that social capital is considered to be able to build strong networks and has the potential to improve the performance of women-owned MSMEs in Padang City. Through surveys and interviews, this research can conclude that the variables of mutual help/cooperation and trust have been proven to be able to build their business relationships, which ultimately affect their productivity.]]>
<![CDATA[Digital Transformation of Women-Owned MSMEs: Marketing Strategies to Adapt to The Dynamics of Consumer Behavior in The Digital Era ]]>
<![CDATA[Octafia, Srimona]]>;
<![CDATA[Malik, Rio Andika]]>;
<![CDATA[Widia, Elsa]]>
<![CDATA[ Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v9i2.24504
<![CDATA[Women-owned MSMEs play a strategic role in the national economy. However, many women MSMEs do not yet have adequate digital capacity to respond to changes in consumer behavior that now rely on technology in making purchasing decisions. In addition, structural barriers such as limited access to technology and capital, as well as socio-cultural barriers such as gender stereotypes and double workloads, complicate the process of adopting digitalization. Although many studies discuss these challenges, there are still limited studies that specifically explore the digital marketing strategies implemented by women-owned MSMEs in response to the dynamics of consumer behavior, especially in the local context. This study aims to analyze the digital marketing strategies adopted by women-owned MSMEs in Padang City. The approach used is a mixed method with an explanatory sequential design, starting with a survey of 125 women MSMEs, followed by in-depth interviews. The findings of this study indicate a significant shift in consumer behavior in the digital era, emphasizing the importance of convenience and ease in purchasing decisions. Therefore, it is crucial for women-led MSMEs to understand these behavioral changes and master appropriate marketing strategies to thrive in this evolving market landscape.]]>
<![CDATA[Diseminasi Penggunaan Sosial Media dalam Perluasan Sebaran Pemasaran pada Produk UMKM ]]>
<![CDATA[Widia, Elsa]]>
<![CDATA[ Dharma: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Desember ]]>
Publisher : <![CDATA[LPPPM STAI Darul Hikmah Bangkalan ]]>
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DOI: 10.35309/dharma.v2i1.51
<![CDATA[The impact of the COVID-19 pandemic on MSMEs is believed to be greater due to the high level of vulnerability due to changes in people's lifestyles. Several policies carried out by the government, such as large-scale social restrictions (PSBB), a ban on going home and the recommendation to "stay at home" are aimed at reducing the number of spread of this virus. However, this situation also has an economic impact on the income of business actors, especially MSMEs. In the midst of this situation, digital marketing is a way out that can become the main strategy in expanding the market. In this community service, we focus on training MSMEs in Agam Regency, West Sumatra Province in the field of digital technology through social media platforms. This strategy is believed to be very effective in expanding the market and strengthening branding. This service activity was carried out in November 2020, through training methods and social media creation practices. The result of this activity is that around 80% of MSMEs have used social media and are able to create persuasive messages. MSMEs have also paid special attention to strengthening product branding. This training can be continued with the creation of e-commerce for a wider marketing reach.]]>
