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All Journal International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Economic Education and Entrepreneurship Journal eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Entrepreneurship RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Empowerment Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) eCo-Fin Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO VISA: Journal of Vision and Ideas
Rahmi, Vembri Aulia
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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Strategi Peningkatan Penerimaan Mahasiswa Baru di Perguruan Tinggi Swasta (Studi Kasus: Universitas Muhammadiyah Gresik) Sholihah, Vina Mar'atus; Kurniawan, Aries; Ismanto, Hadi; Rahmi, Vembri Aulia; Respati, Putra Panji
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2012

Abstract

The impact of the Covid-19 pandemic, particularly on job losses among prospective students' parents, was the primary factor behind the decline in admissions in 2020. Additionally, the introduction of new study programs in 2019 and competition among universities in nearby areas also contributed to this fluctuation. The purpose of this analysis is to identify the causes of enrollment fluctuations and develop strategies to increase new student admissions at Universitas Muhammadiyah Gresik. This will lead to effective strategies to address these challenges and create programs that attract new students to register at Universitas Muhammadiyah Gresik. This research employs a qualitative method, with information obtained through interviews with relevant subjects, including the Head of Admissions & Public Relations from 2019-2023, Heads of Department, Admissions Officers, several students from 2023, and some prospective students for 2024. Analysis shows that online promotional strategies are highly effective, but personal connections and accreditation strengthening are also crucial. Altogether, these strategies successfully align the university with the dynamics of the higher education market. Recommendations are made to continue developing adaptive strategies to enhance the university’s appeal in the increasingly competitive higher education landscape.
Co-Authors Agung Santoso, Agung Aries Kurniawan Chais Fadjrin, Inneke Ery Tri Djatmika RWW Hadi Ismanto Hidhayah, Anysha Nur Ifahda Pratama Hapsari Ismanto, Hadi Ismanto Maknunah, Nur Saidatul Mohammad Hammas Ainurroyyan El Falih Nawang Sari, Yuni Nurjanah, Yuanita Puji Handayati Ramadhan, Ahmad Ferdiansyah Respati, Putra Panji Risma Rahmawati Sholihah, Vina Mar'atus