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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Investasi Jurnal Riset Bisnis dan Manajemen Mumtaz: Jurnal Studi Al-Quran dan Keislaman Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal La Sociale Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Innovation in Management, Accounting and Business Indonesia Auditing Research Journal Indonesia Accounting Research Journal Civilization Research: Journal of Islamic Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan SOCIRCLE : Journal Of Social Community Services
Kamaludin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Keputusan Pembelian Konsumen pada Yogya Grand Majalengka Dilihat dari Perspektif Iklan dan Komunikasi Word Of Mouth Kamaludin, Ahmad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4637.902 KB) | DOI: 10.36418/syntax-literate.v5i12.1873

Abstract

Penelitian ini bertujuan untuk mengetahui atau menganalisa pengaruh iklan dan word of mouth (WOM) terhadap keputusan pembelian konsumen di Yogya Grand Majalengka. Metode yang digunakan adalah deskriptif kuantitatif dengan pendekatan eksplanatori survey. Survey dilakukan dengan menyebarkan kuesioner yang dibuat melalui google form dan didapat respon sebanyak 167 feedback untuk dianalisa. Data dianalisa melalui uji asumsi klasik, uji hipotesis, uji regresi linear berganda, dan koefisien determinasi menggunakan aplikasi SPSS. Iklan berpengaruh negative terhadap keputusan pembelian, sedangkan WOM baik secara parsial maupun simultan bersama iklan berpengaruh positif terhadap keputusan pembelian. Variabel bebas tidak dapat menyediakan penjelasan secara menyeluruh dalam menjawab permasalahan keputusan pembelian konsumen di Yogya Grand Majalengka. Temuan penelitian dapat digunakan sebagai informasi bagi pihak Yogya Grand Majalengka dalam menentukan strategi pemasaran dikemudian hari dan sebagai bukti empiris yang mungkin berguna bagi penelitian selanjutnya pada topik manajemen pemasaran.
PENGARUH STRATEGI PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI DI PT SARANA PANCA KARYA NUSA DISTRIBUTOR KABUPATEN MAJALENGKA) Kamaludin, Ahmad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.055 KB)

Abstract

Strategi promosi dan kualitas produk adalah kedua hal yang tak bisa dilepaskan dalam proses penjualan produk, khususnya penjualan produk buku pelajaran sekolah dasar terbitan PT Sarana Panca Karya Nusa. Di samping saling terikat satu sama lain, kedua hal ini juga memberi pengaruh pada keputusan pembelian tersebut. Sebagaimana yang dipaparkan analisis dalam penelitian ini, strategi promosi personal selling mampu memberi pengaruh sebesar 26,99% terhadap keputusan pembelian produk. Sementara kualitas produk hanya mampu memberikan pengaruh sebesar 25,29% saja terhadap keputusan pembelian produk. Tapi, jika ditinjau lebih jauh, penerapan kedua hal tadi masih kurang maksimal. Sebab masih ada beberapa indikator yang menunjukkan angka di bawah espektasi penulis dan pemilik perusahaan. Walau demikian, disiplinnya perusahaan dalam menerapkan strategi promosi dan kualitas produk membuat penjualan buku pelajaran sekolah dasar terbitan PT Sarana Panca Karya Nusa masih lumayan tinggi, hal ini dibuktikan dengan bertenggernya PT Sarana Panca Karya Nusa di daftar penerbit buku terlaris di wilayah Kabupaten Majalengka pada tahun 2007 (dinas pendidikan Kabupaten Majalengka: 2007). Kata Kunci: Strategi Promosi, Kualitas Produk, Keputusan Pembelian
Hubungan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Apotik Puji Lestari Majalengka Kamaludin, Ahmad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.627 KB) | DOI: 10.36418/syntax-literate.v4i12.827

Abstract

Tujuan penelitian ini adalah memberikan jasa pelayanan kesehatan yang memiliki keunggulan komparatif dan keunggulan kompetitif. Fonomena yang terjadi karena pelayanan dan kepuasan yang diterima pelanggan menjadi hal yang cukup penting. Kepuasan pelanggan akan menciptakan loyalitas dan merupakan media promosi yang efektif. Dengan memandang semakin besarnya ketetuan lingkungan terhadap bobot pelayanan sangat penting juga besarnya bobot pelayanan dengan membandingkan antara jasa yang diharapkan dan jasa yang dirasakan pelanggan. Penelitian ini dilaksanakan dengan menggunakan metode penelitian peninjauan. Menurut Kerlinger (Dalam buku metode penelitian dan teknik menyusun tesis, Drs. Riduwan, MBA, 2004:49) mengemukan bahwa: “Penelitian survei ialah penelitian yang dilaksanakan terhadap populasi besar maupun kecil, tetapi data yang dipelajari adalah data dari sampel yang diambil dari populasi tersebut,hingga ditemui kejadian-kejadian relatif, distribusi, dan hubungan antar variabel sosiologis maupun psikologis.” Teknik Pengumpulan data dalam penelitian ini menggunakan kuesioner, studi pustaka dan wawancara. Adapun Analisis Data penelitian ini menggunakan statistik Deskriptif, uji validitas dan uji reliabilitas dan di akhiri dengan uji parsial (Uji t). Uji validitas dan reliabilitas dipakai untuk menghitung akurasi data dan ketepatan instrumen pengukur melalui butir-butir pertanyaan yang diajukan dalam penelitian. Kata kunci: Kualitas Pelayanan,Kepuasan Konsumen, Apotik
The influence of product quality and price on consumer satisfaction at the 3R Tofu Factory, Majalengka Sari, Gita Kartika; Kamaludin, Ahmad; Andita, Vina; Nurlaeliah, Leli
Indonesia Accounting Research Journal Vol. 12 No. 1 (2024): September: Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

The purpose of this research was to determine the effect of  product quality and price on customer satisfaction at Pabrik Tahu 3R, Majalengka.The data collection method used in this study was a questionnaire.The population in this study are consumers who purchase products at Pabrik Tahu Tahu 3R,Majalengka.Sampling was calculated using the Lameshow formula and obtained as many as 96 respondents using the Accidental sampling technique.The analysis used in this study includes validity test,reliability test,multiple linear regression analysis, correlation coefficient analysis,determination coefficient analysis,and hypothesis testing T-test and F-test with SPSS V26.0 data processing.The results showed that product quality and price proved to have a positive and significant effect on customer satisfaction.This is evidenced by the analysis of the regression equation,Y=4.590+0.166X1+0.438X2.From this equation,it can be concluded that with a constant value of 4.590 and a positive value,it means that if the value of the product quality and price variable is zero,then the customer satisfaction will experience an increase of 4.590.The value of the correlation coefficient(r)=0.710,which means that the relationship between product quality and price with customer satisfaction is at a fairly strong level of relationship.The results of the test for the coefficient of determination show that the effect of price and product quality on customer satisfaction is 50,4%,while the remaining 49,6% is influenced other variables not used in this study.Meanwhile, the value of Fcount>Ftable,namely(47,204>3.094) product quality and price together influence customer satisfaction.
Keputusan pembelian konsumen buku k13 PT Gramedia di Indramayu, Jawa Barat di tinjau dari perspektif brand equity dan relationship marketing Kamaludin, Ahmad; Muhammad Iqbal Nurfauzan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.037 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 5.1708

Abstract

This study aims to determine the effect of brand equity and relationship marketing on consumer purchasing decisions for 2013 curriculum books at PT. Gramedia marketing area of Indramayu Regency. The research method used is descriptive quantitative with explanatory survey design. The population in the study was junior high school who purchased the 2013 curriculum books, totaling 75 schools. Collecting data using a questionnaire containing instruments or indicators for analysis. The data analysis technique used is multiple regression with t test and F test to test the research hypothesis. The results showed that brand equity and relationship marketing have a positive and significant influence on consumer purchasing decisions for 2013 curriculum books at PT. Gramedia marketing area of Indramayu Regency either simultaneously or partially. The limitation of this study is that the independent variables cannot provide comprehensive answers to answer purchasing decision problems. Research findings are empirical evidence that can be used as a review to improve purchasing decisions or relevant management topics.
The influence of work motivation and work discipline on employee performance in PG Utama Jatiwangi Yuliawati, Tuti; Istiqomah, Istiqomah; Kamaludin, Ahmad; Andita, Vina
Indonesia Auditing Research Journal Vol. 13 No. 2 (2024): June: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

(PG Utama Jatiwangi,is a company that sells house tile needs that aims to achieve profit.This study will examine the factors of work motivation and work discipline to improve company performance.Based on the results of the analysis,it is concluded that the motivation of employees at PG Utama Jatiwangi related to the instrumental dimension can be included in the sufficient category,this can be illustrated that in PG Utama Jatiwangi it is sufficient to provide bonuses to its employees,and there are development and improvement efforts in providing incentives for employee welfare.Likewise,work discipline is also positively correlated with company performance,Proportionally from the two aspects of the ability and motivation variables that most influence on employee performance at PG Utama Jatiwangi is employee motivation with an effect on employee performance variations of 45.76%,meaning that motivation contributes 45.76% to each employee performance improvement at PG.Main Jatiwangi.Work motivation and work discipline together have a direct and indirect effect on regional performance(Y) of 70.42%.Meanwhile, the magnitude of the influence of other variables not included in the study on employee performance (Y) was 29.58%.Thus, work motivation and work discipline of employees at PG Utama Jatiwangi are important aspects in shaping employee performance at PG Utama Jatiwangi. Therefore,PG Utama Jatiwangi needs to pay attention to these aspects and needs to improve them optimally,so that employees at PG Utama Jatiwangi can have optimal performance as well).
Investigation of Cyber Crime in the Indonesian Legal Framework Rusman, Rusman; Kamaludin, Ahmad
Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i6.1367

Abstract

Cybercrime in Indonesia is influenced by complex factors such as technological advancement, anonymity, lack of security awareness, inequality of technological development, financial reasons, and low law enforcement capacity. The legal regulation of cybercrime is based on the current legal sources both in the Criminal Code and laws outside the Criminal Code. Some categories of cybercrime cases handled in the Electronic Information and Transaction Law include illegal contents, illegal access, illegal interception, data leakage and espionage, system interference, misuse of devices, and data interference. Cybercrime is a criminal offence that uses computers and the internet as a means. Legal reform in handling cybercrime must be carried out with a policy approach that contains value considerations. Criminal law reform in overcoming information technology crimes must be oriented towards a value approach. Cybercrime is a crime that uses computers or computer networks as the main tool. In Indonesia, there is no specific legal definition for cybercrime. Cybercrime can be in the form of unauthorised access, illegal contents, data leakage, trojan horses, and others.
POLA IMPLEMENTASI TAFSIR MAQĀȘIDÎ Kamaludin, Ahmad; Saefudin, Saefudin
Mumtaz: Jurnal Studi Al-Quran dan Keislaman Vol 5, No 2 (2021): Mumtaz: Jurnal Studi Al-Qur'an dan Keislaman
Publisher : Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36671/mumtaz.v5i02.211

Abstract

Kajian ini menyimpulkan bahwa pola tafsir maqâṣid merupakan penafsiran yang berlandaskan penafsiran moderat dengan pijakan utamanya adalah tujuan Al-Qur’an dan syariat dengan berlandaskan pada lima langkah, yaitu: 1) Identifikasi Ayat. Tahap ini menggambarkan tiga fitur; holistik, interrelasi hierarki, dan kebermaksudan; 2) Identifikasi Makna. Tahap ini, menelusuri makna ayat primer, yang bertujuan memperoleh spirit ayatnya; 3) Eksplorasi Maqāșidasy-Sharî‘ah. Tahap ini menjadi ciri khas pendekatan Maqāșid asy-Shari’ah dalam menafsirkan Al-Qur’an, karena maqâṣid al-Shari’ahal-khâssah bakal digunakan sebagai wawasan penghubung dua konteks yang diambil dari ayat sekunder; 4) Kontekstualisasi Ayat. Proses ini mengacu kepada Maqāșid asy-Shari’ah yang sebelumnya telah dilakukan eksplorasi; 5) Penarikan Kesimpulan. Studi literatur ini mempertegas bahwa pola tafsir maqasidi juga mengacu pada komponen-komponen yang harus ada dalam dunia tafsir Al-Qur’an, yaitu 1) Penjelasan; 2) Maksud firman Tuhan; 3) Sesuai kemampuan manusia. Dengan ketiga komponen tersebut muncul konsekuensi khusus dalam suatu proses penafsiran atas Al-Qur’an. Sebuah pola penafsiran yang relevan dengan perkembangan zaman
EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP Amelia, Emi; Hurriyati, Ratih; Sultan, Mokh. Adib; Kamaludin, Ahmad; Januar, Muhammad
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.22406

Abstract

Customer loyalty is crucial for a company's long-term success, particularly in competitive e-commerce. This study examines the impact of customer experience and perceived enjoyment on customer loyalty, with trust as a mediator, in the TikTok Shop context. Using a quantitative approach, data were collected from 150 TikTok Shop users who completed at least three transactions. SEM-PLS analysis shows that perceived enjoyment has a stronger direct effect on trust and loyalty than customer experience. The model explains 71.4% of trust variance and 62.1% of customer loyalty variance. The findings highlight the need for e-commerce businesses to enhance retention by ensuring seamless, enjoyable interactions and fostering trust through transparency, reliability, and engaging features. This study underscores the importance of integrating customer experience with trust-building strategies in social commerce.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SERTA IMPLIKASINYA PADA LOYALITAS KONSUMEN: (Penelitian pada konsumen CV. Azzahra Kabupaten Majalengka) Kamaludin, Ahmad
Jurnal Investasi Vol. 7 No. 2 (2021): Jurnal Investasi April 2021
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v7i2.140

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari citra merek dan kualitas layanan terhadap loyalitas konsumen melalui kepuasan konsumen. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan analisis jalur (path analysis). Populasi penelitian ini adalah konsumen CV. Azzahra yang telah melakukan pembelian ulang beberapa kali (loyal) dan didapat 140 respon dari kuesioner yang berisi indikator dalam menguji kasualitas antar variabel. Hasil penelitian menunjukkan bahwa citra merek dan kualitas layanan memiliki pengaruh terhadap loyalitas konsumen baik secara langsung maupun melalui kepuasan konsumen. Citra merek dan kualitas layanan secara parsial dan simultan berpengaruh terhadap kepuasan konsumen. Temuan penelitian dapat digunakan oleh CV. Azzahra sebagai informasi dalam pembuatan keputusan atau kebijakan serta sebagai bukti empiris bagi penelitian selanjutnya dalam bidang manajemen, khususnya manajemen pemasaran.
Co-Authors Adi Noer Ridha, Noorsyah Adib Sultan, Adib Amelia, Emi Andita, Vina Anshori, Ammar Miftahudin Arif Setiawan Bayu Mahendra Burhan, Abd Rukman Devi Afriyantari Puspa Putri Diah Priyawati Dima, Alfred O M Haq, Fakhri Iqomul Hasan, Abdurrohim Islamy, Yans Fithratul istiqomah istiqomah Januar, Muhammad Muhammad Iqbal Nurfauzan Nurlaeliah, Leli Pratiwi, Vina Andita Ratih Hurriyati Riauwati, Juli Rohayati, Nia Rohmah, Arini Nur Rufaida, Asy Syifaur Roisah Saefudin Saefudin Sari, Gita Kartika Veithzal Rivai Zainal Yuliawati, Tuti Yuswanto, Wawan