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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JURNAL ILMIAH GLOBAL EDUCATION Journal of Education Research Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) RESLAJ: Religion Education Social Laa Roiba Journal

Indriastuti, Yudiana

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Author-ID : 1391992

Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document

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Strategi Komunikasi Pemasaran Digital @right.store Melalui Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Widiastuti, Eunike Jayanti; Indriastuti, Yudiana
Jurnal Representamen Vol 8 No 01 (2022): Jurnal Representamen Volume 8 No 01 April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Peralihan dari pemasaran konvensional menjadi digital bukanlah hal yang mudah, dibutuhkan strategi komunikasi pemasaran yang tepat hingga mencapai peningkatan, baik dalam pengenalan produk dan penjualan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran digital pada @right.store melalui pemanfaatan Instagram sebagai media komunikasi pemasaran. Teknik pengumpulan data yang akan dilakukan dalam penelitian ini adalah in-depth interview, studi literatur, dokumentasi dan observasi. Objek dalam penelitian ini adalah Instagram dari online shop @rightstore. Subjek dari penelitian ini yaitu owner @right.store, admin, dan pengelola konten Instagram @right.store. Jenis penelitian yang penulis gunakan yaitu kualitatif dengan metode pendekatan deskriptif. Hasil dari penelitian ini menunjukkan bahwa strategi komunikasi pemasaran digital yang dilakukan oleh Righstore yaitu dengan memaksimalkan pemanfaatan fitur Instagram, melakukan sale promotion, melakukan competitor review dan konsisten berinteraksi dengan para followers. Kata kunci : Strategi, Komunikasi Pemasaran Digital, Social Media, Instagram, Bisnis Skincare

Pola Komunikasi Pernikahan Beda Etnis Jawa-Minang (Studi Deskriptif Kualitatif Pola Komunikasi Lintas Budaya Dalam Pernikahan Etnis Jawa-Minang) Damayanti, Shavira Amellia; Indriastuti, Yudiana
Jurnal Representamen Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Abstract Ethnic marriage is a form of relationship between men and women who come from two different ethnic groups/races. Inter-ethnic marriages that occur of course go through many previous adaptation processes that exceed the process of adapting one-ethnic marriages, especially in terms of language and daily communication styles. The goal of this study was to ascertain how interethnic marriages between the Javanese and Minang ethnic groups affected the communication patterns. The Joseph A. Devito hypothesis of family communication patterns is used in this study's qualitative descriptive methodology. Four pairs of informants were interviewed in-depth as part of the used data collection technique. The communication equality pattern, balanced split pattern, and unbalanced split pattern are the three patterns that best describe the study's findings. One pair of informants agrees that the communication pattern they generate in the equation is truthful, open, direct, and free of opinion expression. There is also one pair of informants that claim to have authority over each area in their contacts with their spouses, such as the woman taking care of the children and cooking while the husband is responsible for earning a living, in a separate balanced communication pattern. Meanwhile, in a separate unbalanced communication pattern, there are two pairs of informants who agree that in the household there is only one individual who is dominant in decision making. However, in the monopoly pattern of communication, none of the eight informants represent the definition of this communication pattern because neither party feels monopolized. There is still a process of discussion in decision-making and neither one of them is ruling the other. Keywords: Intercultural Communication, Different Ethnic Marriages, Communication Patterns

Co-Authors AGUSTIN, DWI Al Fitriani, Alisya Qothrunnada Anggraeni, Erina Augustin, Sava Amalia Ayu, Cempaka Laras Bagaskara Adipratama, Nindra Bella Annisa Nabila Damayanti, Shavira Amellia Fahrezi, Adam Heidy Arviani Indriana, Fety Kusumawati, Dinda Nabila Fasyah Arifah Prasandi, Djenggala Prastya, Moch. Angga Purwanti, Dinnar Putri Rahmadini, Alfina Amanda RAMADHAN, MUHAMMAD FARHAN Rizky, Yafet Punta Rohma, An Nisa Nur Suksmawati, Herlina Widiastuti, Eunike Jayanti

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