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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Coopetition : Jurnal Ilmiah Manajemen Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi West Science Interdisciplinary Studies
Novilia, Fitri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Entrepreneurship Curriculum In Higher Education: A Systematic Literature Review (SLR) Saputra, Yori Andes; Novilia, Fitri; Hendrayati, Heny
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.502

Abstract

Entrepreneurship education at the higher education level plays an increasingly crucial role in shaping graduates who are not only ready to enter the workforce but also capable of becoming independent entrepreneurs. While many university graduates aspire to pursue careers in office jobs or work for other institutions, it is important to realize that entrepreneurial skills have a positive impact not only on individuals but also on the economy and society as a whole. In this context, entrepreneurship education in higher education becomes key to shifting the paradigm of graduates towards being more proactive and independent in creating job opportunities. Currently, many countries face challenges in creating new job opportunities and reducing unemployment rates. Therefore, introducing the concept of entrepreneurship into the higher education curriculum can be a strategic step to address these issues. Graduates with a strong understanding of entrepreneurship will not only be job seekers but also job creators. They have the potential to establish their own businesses, create new products or services, and make a positive contribution to the local and national economic development. Through entrepreneurship education, students can be equipped with practical skills, business knowledge, and a proactive attitude needed to become leaders in the business world. Moreover, it is essential to address any stigma attached to the development of entrepreneurship in higher education, where many students may be more inclined to choose conventional career paths. By recognizing the importance of entrepreneurship in creating new opportunities and enhancing competitiveness in the job market, universities can play a key role in inspiring and guiding students to explore their entrepreneurial potential. Thus, entrepreneurship education at the higher education level is not just about creating entrepreneurs; it is also about shaping individuals who have a proactive outlook on their lives and careers and the ability to adapt and thrive in a dynamic work environment. Entrepreneurship education in higher education has a significant long-term impact on shaping a more competitive and innovative future.
Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z Novilia, Fitri; Hendrayati, Heny; Fahreza, Mohammad
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4398

Abstract

Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping. In live streaming, sellers and buyers can interact directly through real-time video streaming. Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketing activities. Several e-commerce platforms utilize this approach as it brings benefits to all parties involved. Live streaming has become a popular promotional method, especially after the pandemic. Flash sales, with their attractive offers, are highly favored by consumers as they allow them to purchase high-quality products or services at significantly low prices, but within specific time and quantity constraints. The author is interested in understanding the most influential marketing strategies that impact consumer Purchase Intention in e-commerce, particularly on new platforms like TikTok Shop. The research method employed is descriptive statistics based on the results of statistical calculations using SEM-PLS, with primary data obtained from 96 respondents through a questionnaire.
THE INFLUENCE OF DIGITAL CULTURE ON EMPLOYEE PERFORMANCE WITH GENERATIONAL ALIGNMENT AS A MODERATING VARIABLE Erni, Erni; Artis, Artis; Sihite, Mislan; Novilia, Fitri; Ishak, Ishak
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15975

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that makes a number of previous studies, especially the three studies mentioned above, the main spearhead for building the arguments presented in this article. The data used in this article is primary data distributed through an online questionnaire. The data contains 5 statement items from 10 questions related to Digital Culture, Employee Performance, and Generational Alignment. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Digital Culture variable can have a positive relationship direction and a significant influence on Employee Performance because the P-Value value is positive and is below the significance level of 0.05, namely 0.008. This is because a good Digital Culture if owned by an employee can make employees change difficult work into easy, increase productivity, and increase creativity. With these three things, it can also improve Employee Performance. In addition, in the next row, the second hypothesis in this article can also be proven because the P-Values also tend to be positive and are also below the significance level of 0.05, namely 0.000, which is smaller than the direct influence of 0.008. Thus, the first and second hypotheses in the article can be accepted and proven. Keywords: Digital Culture, Employee Performance, Generational Aignment
Smart Branding Award: Strategy To Increase Influencer Interest In Promoting Tourism In Indonesia Maulana, Muhammad Fikri; Chandra, Dicki Bagus; Novilia, Fitri; Kusumaningtyas, Daru Putri; Prilosadoso, Basnendar Herry
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17577

Abstract

Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif yang menguraikan pokok permasalahan dalam artikel ini meliputi Branding, Influencer, dan Smart Branding Award satu persatu secara rinci untuk memberikan pemahaman yang komprehensif bagi para pembaca yang akan membaca, mengkritisi, dan menelaah kembali artikel ini. Data yang digunakan dalam artikel ini merupakan data sekunder yang peneliti peroleh dari berbagai sumber yang kredibel dan berkualitas seperti jurnal ilmiah terakreditasi, buku-buku dengan penerbit kredibel, dan sumber website yang tidak diragukan lagi kebenarannya. Data yang diperoleh dianalisis dengan tahapan pengumpulan data, pemilihan data, reduksi data, dan penarikan simpulan dengan hasil penelitian di bawah ini. Hasil dalam artikel ini menunjukkan reward yang dapat meningkatkan semangat seseorang yang diberikan reward untuk meningkatkan intensitas kerjanya, kemudian award memiliki konsep yang sama dimana Influencer akan lebih bersemangat dan agresif dalam melakukan branding terhadap pariwisata yang ada. Terlebih lagi ward yang dimaksud bernilai emosional dan memiliki nilai material yang besar, hal tersebut dapat membuat Influencer semakin tertarik hingga memutuskan untuk melakukan branding terhadap destinasi pariwisata tersebut. Konsep ini merupakan konsep yang cerdas untuk meningkatkan minat Influencer dalam melakukan branding terhadap pariwisata yang ada.
Comparative Study Of Financial Behavior Of College Students In Southeast Asia Usmany, Paul; Novilia, Fitri; Pujiati, Ani; Kalalo, Rieneke Ryke; Soukotta, Agnes
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7589

Abstract

In measuring the good or bad financial behavior of each student sampled through an online questionnaire, researchers measured it using the smart PLS 4.0 analysis tool with the standard that the higher the influence of student Financial Behavior in each country that is the object of research influences Investment Decisions, the better the Financial Behavior of a student (Sugiyono 2019). This research is a quantitative research with an explanatory approach, namely an approach that makes previous research the spearhead in building argument construction in the article being worked on (Jonathan Sarwono 2016) & (Abdurahman 2016). The data used in this study are primary data that researchers obtained through the distribution of online questionnaires with the same 10 questions for each student who was the object of the sample in the three countries.
Sales Boosting Strategy Through Live Streaming: Communication Skills And E-Commerce Advertising’s Vehemence Novilia, Fitri; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul; Saputra, Yori Andes
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5298

Abstract

This study aims to analyze sales-boosting strategies for fashion products through live streaming by MSMEs in Indonesia, focusing on the roles of communication skills, platform advertising, and pricing strategies. A mixed-method approach is employed, combining qualitative data gathered through in-depth interviews with five experienced MSMEs in the fashion sector in West Java and quantitative data collected from 101 active MSMEs using purposive sampling from industry databases. The data were analyzed using Structural Equation Modeling (SEM) and PLS to examine the relationships among variables. The results indicate that practical communication skills during live streaming and the optimal use of platform advertising significantly increase sales volume. Competitive pricing strategies also play a crucial role in supporting successful live-streaming sales. The practical implications highlight the importance of MSMEs enhancing their communication proficiency and digital marketing strategies to leverage live-streaming opportunities, increasing their competitiveness, and contributing to national economic growth.
Co-Authors Artis Artis Chairul Furqon, Chairul Chandra, Dicki Bagus Erni Erni Fahreza, Mohammad Heny Hendrayati Ishak Ishak Kalalo, Rieneke Ryke Kusumaningtyas, Daru Putri Maulana, Muhammad Fikri Mislan Sihite, Mislan Prilosadoso, Basnendar Herry Pujiati, Ani Saputra, Yori Andes Soukotta, Agnes Suryana Suryana Usmany, Paul