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All Journal Masyarakat, Kebudayaan dan Politik Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Society
Subiakto, Henri
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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PENGGUNAAN INTERNET DAN BUDAYA POPULER DALAM KAMPANYE POLITIK DI INDONESIA Subiakto, Henri; Ida, Rachmah
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 7, No 2 (2016): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.377 KB) | DOI: 10.17933/mti.v7i2.92

Abstract

Kemunculan internet di era digital juga dimanfaatkan oleh politisi untuk melakukan kampanye model baru. Di masa paska era rejim Orde Baru, kehadiran media internet menjadi alternatif baru cara berkampanye. Ditambah lagi dengan popularitas media dan budaya popular yang lebih memudahkan politisi untuk meraih suara para konstituennya menjadi medium baru bagi politisi melakukan kampanye politik. Penelitian ini bertujuan untuk melihat penggunaan internet dan budaya popular yang digunakan oleh politisi Indonesia untuk mempengaruhi sikap dan opini publik di tanah air. Bagaimana cara-cara politisi ini memperngaruhi konstituennya dan model-model kampanye apa saja yang digunakan dan bagaimana budaya popular dipakai untuk menarik massa adalah masalah-masalah yang dikaji dalam penelitian ini.Dengan menggunakan metode analisis tekstual, penelitian ini mengkaji 10 politisi nasional dan daerah yang menggunakan internet dan konvergensi media untuk kampanye politiknya selama tahun 2014 dan 2015. Lima politisi nasional dan lima politisi daerah dipakai sebagai sampel untuk analisis penelitian ini. Hasil penelitian ini menunjukkan bahwa politisi menempatkan dirinya sebagai selebritas politik dengan menampilkan dirinya sebagai pemain utama atau pemeran tunggal dalam berbagai model budaya atau tayangan visual dan audio visual yang diproduksinya. Kesemua politisi yang diteliti menggunakan berbagai macam model kampanye, dan memanfaatkan internet mulai dari media sosial dan blog-blog pribadi yang kesemuanya diisi penuh dengan berbagai pesan politik mereka dan kampanye untuk meraih massa terbanyak.
SELEBGRAM POLITICIANS: VIRTUAL SELF AND POLITICAL SELF-REPRESENTATION IN THE INSTAGRAM ERA Dewi, Ratna Sari; Subiakto, Henri; Yuyun Azizah Surya
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1068

Abstract

This study investigates how a politician constructs and presents her virtual self through social media, focusing on Ananda, the elected Deputy Mayor of Banjarmasin for the 2025–2030 term. Employing a qualitative interpretative approach and virtual ethnography, this research explores strategies of self-representation, impression management, and emotional resonance in digital political communication during the 2024 regional election campaign. The analysis is grounded in dramaturgical theory and the concept of the virtual self, while also accounting for the digital cultural context that shapes symbolic interactions between politicians and the public. The findings indicate that Ananda’s self-representation on Instagram is perceived as authentic, consistent, and emotionally resonant with the digital public. The effectiveness of this strategy lies not only in an engaging and communicative online performance, but also in the alignment between her digital persona and offline presence. However, the study also affirms that political legitimacy continues to rely on structural factors such as political track record and party support. Consequently, social media is understood as a complementary arena that strengthens the affective bridge between politicians and society within the contemporary local political ecosystem.
Diffusion of artificial intelligence across Indonesia: Digital disparities, local contexts, and policy implications Aziz, Muhajir Sulthonul; Subiakto, Henri; Puspa, Ratih
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 3 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I32025.276-292

Abstract

Digital literacy across the urban–rural divide in Indonesia plays a significant role in the adoption/implementation of AI. This study attempts to investigate the principal factors behind AI introduction within a descriptive qualitative study and collaborative case study design. The current study is qualitative, using semi-structured interviews with 180 informants conducted in 36 communities from eight key islands during the period of October to December 2024. The findings indicate that rural areas lag behind urban areas in terms of infrastructure, digital literacy readiness and perceived technological complexity, whereas urban areas benefit from the vibrant ecosystems, institutional support as well as accumulation of training programs. Any vision for digital transformation should be joined up and include increased infrastructure investment, investment in community based digital literacy programs as well as development of AI applications that are locally relevant and culturally sensitive. These results elaborate on the Diffusion of Innovations Theory as articulated by Rogers, showing how infrastructural and sociocultural contexts interact in the adoption of technology, while also offering new perspectives for policy and practice in contrasting low and middle-income contexts.
Tindakan Komunikasi Karyawan Muslim di Institusi Katolik di Indonesia: Sebuah Studi tentang Makna Pesan dalam Budaya Organisasi Nugraheni, Yuli; Subiakto, Henri; Isnaini, Santi
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.834

Abstract

The study focuses on communication actions and organizational culture that prioritize the meaning of organizational members whose values differ from those of their organization. The study aims to describe the communication actions of Muslim employees due to the meaning of messages in organizational culture in Indonesian Catholic institutions. Using a qualitative approach, an interpretive paradigm, and a phenomenological method. Data collection techniques through interviews and observations. The study's subjects were Muslim employees at four Catholic universities in East Java who met the criteria. The data analysis technique followed the Moustakas sequence. The study's findings on the communication actions of Muslim employees in Catholic institutions are reflected in interactional communication, with adjustments to communicants. Contextual communication actions through the willingness to position themselves, listen, and understand the cultural context. Improvisational communication actions through communication styles with an emotional, flexible, open, and gimmick approach. Episodic communication actions through the participation of Muslim employees in retreat, recollection, and patron day activities. Virtually no previous research has used the model of organizational culture and organizational communication as a cultural performance to examine the experience of multireligious religiosity in religious organizations in the Indonesian context. This research also interprets it using a functional-performative integration framework. This study offers a multidisciplinary approach that bridges organizational culture theory, organizational communication theory, and religious studies—a practice rarely employed in studies of organizational communication in multireligious contexts in Indonesia.
Co-Authors Aziz, Muhajir Sulthonul Isnaini, Santi Rachmah Ida Ratih Puspa Ratna Sari Dewi Yuli Nugraheni Yuyun Azizah Surya