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All Journal Amkop Management Accounting Review (AMAR) JER
Shaury, Sofyan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JER

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Analysis Of Positioning Online Investment Apps In Indonesia Shaury, Sofyan; Rofi, Abdur Rahman; Hartini, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1222

Abstract

This study aims to determine Online Investment in Indonesia in terms of its attributes. Online Investment such as BIBIT, AJAIB, STOCKBIT, MOST, and IPOT. The study used a quantitative method with a sample of 162 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of the MDS analysis are that each Online Investment has its own advantages that are not possessed by others. In addition, Dimension 1 (d1) is perceived usefulness, and Dimension 2 (d2) is trust. In the perceived reputation attribute, BIBIT is superior, the trust attribute IPOT is superior, the perceived usefulness and user interface attributes can be seen between AJAIB and STOCKBIT
Co-Authors Rofi, Abdur Rahman Sony Kusumasondjaja Sri Hartini