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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Masyarakat (ABDIRA)
Luturmas, Join Rachel
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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FROM TRADITION TO TOURISM: SUSTAINABLE MANAGEMENT STRATEGY FOR RUTONG DIGITAL HERITAGE VILLAGE COMPETITIVENESS Aunalal, Zany Irayati; Tangnga, Meiske Helena; Luturmas, Join Rachel; Hahury, Jessy Juniu; Titioka, Stenly Ronaldo; Siahaya, Joice
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3288

Abstract

Introduction: This research develops sustainable management strategies to enhance the competitiveness of Rutong Village as Indonesia's first digital tourism destination in the South Leitimur District, Ambon CityMethods: Employing a qualitative approach with SWOT-AHP analysis, the study engaged 15 key informants through in-depth interviews, participatory observation, and focus group discussions.Results: The analysis reveals critical internal factors, including natural beauty (68% coral coverage), rich cultural heritage (12 oral traditions, 6 traditional dances), and national recognition as a Digital Heritage Village (ADWI 2023), alongside challenges of limited accessibility, inadequate promotion, and seasonal dependence. External factors encompass government support opportunities, eco-tourism trends, and digitalization potential, while facing threats from destination competition, environmental degradation, and climate vulnerabilities. The research yields eight prioritized strategies, with SO1 (Integrated Tourism Attraction Enhancement) ranking highest, followed by SO2 (Strategic Partnerships), and WO1 (Sustainable Eco-Tourism Development). Implementation prioritizes strengthening unique cultural-natural synergies, developing strategic collaborations, and establishing sustainable tourism infrastructure. This framework provides a replicable model for traditional villages balancing economic growth with cultural preservation and environmental sustainability. Keywords: Sustainable tourism, digital heritage village, competitiveness strategy, SWOT-AHP analysis, community-based tourism.
Peningkatan Literasi Digital dan Keamanan Siber Bagi Siswa SMAS BPD Tobelo Selatan Pattiasina, Tiska; Luturmas, Join Rachel; Fredriksz, Grace; Salhuteru, Andrie CH; Matuankotta, Febiola; Nunumete, Laura S
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1093

Abstract

The development of digital technology has had a significant impact on high school students, particularly in their use of the internet and social media. However, the lack of digital literacy and cybersecurity awareness remains a problem that needs to be addressed. This community service activity aims to improve digital literacy and cybersecurity understanding among students at SMAS BPD Tobelo Selatan. The methods used included lectures, discussions, and QA sessions, with material covering digital literacy, social media ethics, cyberbullying, hoaxes, and personal data protection. The activity was held offline on September 7, 2025, with 15 students participating. Evaluation was conducted using a Guttman Scale questionnaire to assess participant responses to the activity. Results showed that all students (100%) expressed satisfaction, indicating that the activity successfully improved students' understanding of digital literacy and cybersecurity. Therefore, this community service activity makes a positive contribution in equipping students with wise, safe, and responsible digital skills to face the challenges of the digital era.
Co-Authors Aunalal, Zany Irayati Fredriksz, Grace Hahury, Jessy Juniu Matuankotta, Febiola Nunumete, Laura S Pattiasina, Tiska Salhuteru, Andrie CH Siahaya, Joice Tangnga, Meiske Helena Titioka, Stenly Ronaldo