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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Digital Innovation : International Journal Of Management
Titioka, Stenly Ronaldo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FROM TRADITION TO TOURISM: SUSTAINABLE MANAGEMENT STRATEGY FOR RUTONG DIGITAL HERITAGE VILLAGE COMPETITIVENESS Aunalal, Zany Irayati; Tangnga, Meiske Helena; Luturmas, Join Rachel; Hahury, Jessy Juniu; Titioka, Stenly Ronaldo; Siahaya, Joice
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3288

Abstract

Introduction: This research develops sustainable management strategies to enhance the competitiveness of Rutong Village as Indonesia's first digital tourism destination in the South Leitimur District, Ambon CityMethods: Employing a qualitative approach with SWOT-AHP analysis, the study engaged 15 key informants through in-depth interviews, participatory observation, and focus group discussions.Results: The analysis reveals critical internal factors, including natural beauty (68% coral coverage), rich cultural heritage (12 oral traditions, 6 traditional dances), and national recognition as a Digital Heritage Village (ADWI 2023), alongside challenges of limited accessibility, inadequate promotion, and seasonal dependence. External factors encompass government support opportunities, eco-tourism trends, and digitalization potential, while facing threats from destination competition, environmental degradation, and climate vulnerabilities. The research yields eight prioritized strategies, with SO1 (Integrated Tourism Attraction Enhancement) ranking highest, followed by SO2 (Strategic Partnerships), and WO1 (Sustainable Eco-Tourism Development). Implementation prioritizes strengthening unique cultural-natural synergies, developing strategic collaborations, and establishing sustainable tourism infrastructure. This framework provides a replicable model for traditional villages balancing economic growth with cultural preservation and environmental sustainability. Keywords: Sustainable tourism, digital heritage village, competitiveness strategy, SWOT-AHP analysis, community-based tourism.
Development Strategy for Waai Tree House Tourist Attractions, Central Maluku Regency Kalay, Agusthinus; Asthenu, Jean Rosalina; Gomies, Stevanus Johan; Titioka, Stenly Ronaldo; Pattipeilohy, Victor Ringhard; Tousalwa, Carla C.; Sutiksno, Dian Utami
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.662

Abstract

The global tourism industry is experiencing significant growth with a contribution of USD 11.1 trillion to the world's GDP by 2024. Maluku Province has extraordinary natural tourism potential, one of which is the Waai Tree House in Central Maluku Regency which offers a glamorous camping (glamping) concept with the natural beauty of the mountains. Despite having natural advantages, this tourist attraction faces problems of damaged access roads, lack of supporting facilities, and not optimal promotional strategies. This research aims to identify strategic factors through SWOT analysis and formulate effective development strategies to increase the competitiveness of Waai Tree House tourism in a sustainable manner. The research method uses a descriptive qualitative approach with data collection techniques through participatory observation, in-depth interviews with managers and visitors, visual documentation, and literature studies. The data is analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, then formulated into four development strategies. The results show the main strengths in the form of natural beauty, unique glamping concepts, and personal service, while the critical weaknesses are damaged road infrastructure and limited facilities. Opportunities include digital promotion and collaboration with governments, while threats include limited accessibility and competition for new destinations. The strategy formulation resulted in four approaches: SO (intensive digital promotion), WO (priority infrastructure improvement), ST (service differentiation), and WT (consistent facility updates) strategy. The implementation of the WO strategy is a top priority with a gradual roadmap of 6-24 months. This research contributes to a contextual strategic framework for the development of glamping tourism in the remote archipelago of Eastern Indonesia.
PENGARUH INOVASI PRODUK TERHADAP IMPLEMENTASI KINERJA OPERASIONAL INDUSTRI ROTI DI KOTA AMBON Titioka, Stenly Ronaldo; Titioka, Baretha Meisar
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i1.567

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan pengaruh inovasi proses, inovasi produk dan implementasi inovasi terhadap kinerja operasional Industri Roti di Kota Ambon. Populasi penelitian yaitu pimpinan dan karyawan dari pelaku usaha Industri Roti yang beroperasi di wilayah Kota Ambon sebanyak 30 Industri Roti. Sampel yang diambil dari jumlah populasi adalah 50 responden yakni pimpinan dan karyawan pada setiap bagian yang ada di masing-masing perusahaan. Data tersebut kemudian dianalisis dengan menggunakan metode analisis kuantitatif melalui pendekatan analisis regresi berganda (Multiple Regression Analysis). Hasil penelitian menunjukan bahwa dari hasil uji t untuk variabel inovasi proses (X1) diperoleh nilai t hitung 3.834, dengan tingkat signifikansi 0,000. Dengan menggunakan batas signifikansi 0,05, didapat t tabel sebesar 2,0096. Ini berarti t hitung > dari t tabel, yang berarti Ho ditolak dan Ha diterima. Dengan demikian maka, disimpulkan bahwa inovasi proses berpengaruh positif dan siginifikan terhadap kinerja operasional. Kemudian Hasil uji t variabel inovasi produk (X2) diperoleh nilai t hitung = 0.679 dengan tingkat signifikansi 0,501. Dengan menggunakan batas signifikansi 0,05, didapat t tabel sebesar 2,0096. Ini berarti t hitung < dari t tabel, yang berarti Ho diterima dan Ha ditolak. Dengan demikian maka, hipotesis kedua ditolak. Dengan kata lain dapat disimpulkan bahwa inovasi produk tidak berpengaruh pada peningkatan kinerja operasional perusahaan. Hasil uji t variabel implementasi inovasi (X3) diperoleh nilai t hitung 5.741 dengan tingkat signifikansi 0,000. Dengan menggunakan batas signifikansi 0,05 didapat t tabel sebesar 2,0096. Ini berarti t hitung > dari t tabel, yang berarti Ho ditolak dan Ha diterima. Dengan demikian maka hipotesis ketiga dapat diterima. Sehingga dapat disimpulkan bahwa implementasi inovasi yang semakin meningkat, akan meningkatkan juga kinerja operasional.
Co-Authors Asthenu, Jean Rosalina Aunalal Zany Irayati GOMIES, STEVANUS JOHAN Hahury, Jessy Juniu Kalay, Agusthinus Luturmas, Join Rachel Pattipeilohy, Victor Ringhard Siahaya, Joice Sutiksno, Dian Utami Tangnga, Meiske Helena Titioka, Baretha Meisar Tousalwa, Carla C.