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FROM TRADITION TO TOURISM: SUSTAINABLE MANAGEMENT STRATEGY FOR RUTONG DIGITAL HERITAGE VILLAGE COMPETITIVENESS Aunalal, Zany Irayati; Tangnga, Meiske Helena; Luturmas, Join Rachel; Hahury, Jessy Juniu; Titioka, Stenly Ronaldo; Siahaya, Joice
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3288

Abstract

Introduction: This research develops sustainable management strategies to enhance the competitiveness of Rutong Village as Indonesia's first digital tourism destination in the South Leitimur District, Ambon CityMethods: Employing a qualitative approach with SWOT-AHP analysis, the study engaged 15 key informants through in-depth interviews, participatory observation, and focus group discussions.Results: The analysis reveals critical internal factors, including natural beauty (68% coral coverage), rich cultural heritage (12 oral traditions, 6 traditional dances), and national recognition as a Digital Heritage Village (ADWI 2023), alongside challenges of limited accessibility, inadequate promotion, and seasonal dependence. External factors encompass government support opportunities, eco-tourism trends, and digitalization potential, while facing threats from destination competition, environmental degradation, and climate vulnerabilities. The research yields eight prioritized strategies, with SO1 (Integrated Tourism Attraction Enhancement) ranking highest, followed by SO2 (Strategic Partnerships), and WO1 (Sustainable Eco-Tourism Development). Implementation prioritizes strengthening unique cultural-natural synergies, developing strategic collaborations, and establishing sustainable tourism infrastructure. This framework provides a replicable model for traditional villages balancing economic growth with cultural preservation and environmental sustainability. Keywords: Sustainable tourism, digital heritage village, competitiveness strategy, SWOT-AHP analysis, community-based tourism.
The Effects Of Peer Collaboration, Knowledge Sharing Behavior, And Organizational Learning Culture On Technology-Enhanced Learning Performance In Distance Learning Programs Mohzana, Mohzana; Setiawan, Roy; Kowey, Wylda O.; Siahaya, Joice; Nurdiani, Tanti Widia; Rahmad, Ilmi Noor
EDUCARE: Jurnal Pendidikan dan Kesehatan Vol. 4 No. 1 (2026): EDUCARE: Jurnal Pendidikan dan Kesehatan
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/jedu.v4i1.138

Abstract

The objective of this study is to investigate the effect of Peer Collaboration, Knowledge Sharing Behavior, and Organizational Learning Culture on Technology-Enhanced Learning Performance in Distance Learning Programs. This research was conducted in a quantitative manner by using survey methods of students registered in Distance Learning Programs at higher education institutions in Indonesia. The respondents were selected by using a purposive sampling approach based on their expertise in distant learning, the use of Learning Management Systems or digital learning platforms, and contact and cooperation with other students via digital media. The data was collected by an online questionnaire via google form and analyzed by multiple linier regression. The results show that Peer Collaboration , Knowledge Sharing Behavior and Organizational Learning Culture have a positive and significant effect on Technology Enhanced Learning Performance. The results show that higher education institutions offering Distance Learning Programs should improve collaborative learning activities, establish mechanisms of knowledge sharing and promote an organizational culture of continuous learning, learning innovation, the use of feedback and continuous improvement to continually improve Technology-Enhanced Learning Performance.