Article Per Year (5 Year)
p-Index From 2021 - 2026
2.707
P-Index
This Author published in this journals
All Journal Excellent Media Ekonomi dan Manajemen Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Riset Entrepreneurship Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Riset Akuntansi dan Keuangan Journal Community Service Consortium Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmu Manajemen
I Gusti Bagus Yosia Wiryakusuma
Universitas Ciputra
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
INVESTOR BEHAVIOR MODEL TOWARD TRADING ROBOTS: AN INITIAL TRUST AND SOCIAL INFLUENCE APPROACH Gunawan, Revalina; Wiryakusuma, I Gusti Bagus Yosia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4026

Abstract

This study aims to analyze investor behavior in adopting trading robots by highlighting the role of initial trust and social influence on behavioral intention. The urgency of this research lies in the rapid growth of robo-advisor services in Indonesia, which still faces challenges such as low financial literacy and weak initial investor trust, while investment decisions are often influenced by social opinions. The study population includes individuals aged 17–59 years who use trading robots, with a total of 167 respondents obtained through an online questionnaire. Data analysis was conducted using a quantitative method with Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results indicate that social influence has a significant effect on both initial trust and behavioral intention. In addition, initial trust positively influences behavioral intention and serves as a mediator in the relationship between social influence and behavioral intention. Meanwhile, the age variable does not moderate the relationship between initial trust and behavioral intention. These findings emphasize that initial trust is a key factor in shaping investors’ intentions to adopt trading robots. Therefore, service development strategies should focus on strengthening trust from the early stages of user interaction and enhancing social influence through education, testimonials, and community engagement.
Determinasi Psikologis dalam Keputusan Reinvestasi Meme Coin: Studi Empiris pada Chain Solona Siahainenia, Johan Pratama; Wiryakusuma, I Gusti Bagus Yosia; Krisandy, Rhema Angela; Mulyono, Jeremy Misael
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.1394

Abstract

This study aims to analyze the influence of autonomous motivation, cognitive reappraisal, and sense of belonging on reinvestment intentions in speculative digital assets, specifically meme coins. This study uses the Self-Determination Theory framework to understand how motivational factors, emotional regulation, and social attachment influence young people's investment decisions in the digital space. The research method employed a quantitative approach by distributing questionnaires to 180 young investor respondents who actively invest in meme coins on the Solana chain. Data analysis was conducted using multiple linear regression. The results showed that autonomous motivation and sense of belonging had a positive and significant effect on reinvestment intentions, while cognitive reappraisal had no significant effect. These findings confirm that digital investment decisions are more influenced by personal value alignment and social attachment than by emotional reinterpretation. Theoretically, this study extends the application of Self-Determination Theory in the context of behavioral finance by highlighting the importance of intrinsic motivation and social relationships in digital financial behavior. Practically, these results recommend the need to develop financial literacy and emotional intelligence in young investors so they can manage risk and maintain psychological stability in the face of crypto market volatility.
Analyzing the Link Between FOMO,Financial Literacy, and Financial Behavior in Shaping Entrepreneurial Intention Among Generation Z Najmani, Angelina Medina; Wiryakusuma, I Gusti Bagus Yosia; Siahainenia, Johan Pratama
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6736

Abstract

This study explores how FOMO, financial knowledge, and personal financial management habits shape entrepreneurial intention among Generation Z. Using a quantitative approach with SEM-PLS, the research examines the relationships among the key variables. The findings indicate that fear of missing out, financial literacy, and financial behavior each contribute to increasing young individuals’ inclination to engage in entrepreneurial activities. Financial literacy is shown to promote healthier financial behavior, which subsequently serves as an indirect pathway that enhances entrepreneurial intention. The study also reveals that financial literacy strengthens individuals’ responses to the influence of FOMO within the entrepreneurial context. Overall, the results illustrate that psychological factors and financial capabilities complement each other in fostering entrepreneurial interest. However, the study is limited by the dominance of student respondents, suggesting that future research should involve more diverse participant groups.
DESIGNED TO BE OVERSPEND: A BEHAVIORAL LOOK INTO MARKETING'S FINANCIAL IMPACT IN THE DIGITAL AGE Giamanto, Natania Ken Anniko; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18456

Abstract

In the digital era, consumer behavior has shifted with the development of technology and marketing strategies. Currently, people are increasingly using e-commerce for buying and selling transactions. They obtain product information that they want to buy from their social media platform. This phenomenon leads to overspending behavior. Overspending can be caused by several factors, including cognitive bias, present bias, and urgency to buy. Therefore, the purpose of this study is to examine the role of cognitive bias, present bias, and urgency to buy in shaping overspending behavior. This research is necessary because the topics related to overspending, cognitive bias, present bias, and urgency to buy are still rarely studied. It is hoped that the results of this study can help develop digital marketing strategies. Respondents in this study were Indonesians of productive age (18-55 years) who actively use social media. Respondents were asked to complete a questionnaire, and all data obtained were processed using the SEM-PLS (Structural Equation Modeling – Partial Least Squares) method. This study shows that cognitive bias mainly influences overspending, cognitive bias influences present bias, present bias influences overspending, and present bias does not mediate the relationship between cognitive bias and overspending. Furthermore, the urgency to buy moderates the existing relationship between present bias and overspending.
THE INFLUENCE OF PERCEPTION OF PRICE, FACILITIES, AND SERVICE QUALITY ON MEMBER SATISFACTION OF ALL HAPPY GYM FITNESS CENTER BRANCHES IN THE ERA OF GLOBAL DISRUPTION Soetijono, Audrey Shannen; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18459

Abstract

This research seeks to examine how price perception, amenities, and service quality impact satisfaction of Happy Gym Fitness Center members in all East Java branches. This research employs a quantitative methodology. with the explanatory research method, where primary data is obtained through a questionnaire distributed to 320 active member respondents. SPSS software was used to analyze the data. The results of the study show that simultaneously the perception of price, facilities, and service quality affect customer satisfaction. However, only partially facilities and service quality have a significant effect, while price perception has no effect on customer satisfaction. These findings indicate that in the context of fitness centers, customer satisfaction is more influenced by non-price aspects, especially the quality of facilities and services. This research makes a practical contribution to Happy Gym's management in formulating strategies to increase customer satisfaction and loyalty through facility improvement and service quality improvement, while strengthening competitiveness in the increasingly competitive fitness industry. The implications of these findings show that a focus on excellent service and modern facilities is a key factor in building a memorable and sustainable customer experience.
Co-Authors Angga, Tifania Azis Ameyra, Maharani Qhayla Dhyapitaloka Budi Martono, Sarah Oktania Purnomo David Sukardi Kodrat Derry Devaldo William Dorothy Tutstantine Pratikto Edrick Gian Gunawan Elizabeth Maeko Cyrilla Handijaya Elsaddai, Theofilus Fukuhara, Jennifer Angelyn Giamanto, Natania Ken Anniko Gunawan Adi Prayogo Gunawan, Revalina Handijaya, Elizabeth Maeko Cyrilla Helena Sidharta Imelda Ritunga Krisandy, Rhema Angela Lucky Cahyana Subadi Mulyono, Jeremy Misael Najmani, Angelina Medina Siahainenia, Johan Pratama Soetijono, Audrey Shannen Sudarmadji, Chatarina Felisia Sutrisno, Timotius F.C.W. Tasyavany, Rizky Nadia Tifania Angga Tifania Angga William, Derry Devaldo