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All Journal Excellent E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Media Ekonomi dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Riset Entrepreneurship Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Riset Akuntansi dan Keuangan Journal Community Service Consortium Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmu Manajemen
I Gusti Bagus Yosia Wiryakusuma
Universitas Ciputra Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Pembelajaran Berbasis E-Learning dengan Platform Learning Management System (LMS) di Fakultas Kedokteran Universitas Ciputra Subadi, Lucky Cahyana; Sutrisno, Timotius F.C.W.; Wiryakusuma, Gusti Bagus Yosia; Ritunga, Imelda
Journal Community Service Consortium Vol 1 No 1 (2020): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v1i1.3276

Abstract

Pendampingan dan pelatihan pembuatan dan penggunaan E-Learning bertujuan untuk menciptakan inovasi pembelajaran yang berkelanjutan di era industry 4.0. E-Learning merupakan salah satu inovasi teknologi yang dikombinasikan dengan pembelajaran berbasis student center learning. Metode pelaksanaan pendampingan dan pelatihan diawali dengan observasi awal kebutuhan Dosen dan Mahasiswa, tahap selanjutnya adalah sosialisasi awal dan pengantar pembelajaran daring. Tahap ke tiga dan keempat adalah pelatihan penggunaan hingga pengoperasian LMS Moodle. Hasil dari pelatihan ini adalah peserta pelatihan, dalam hal ini Dosen, sudah mempunyai akun E-Learning melalui platform LMS Moodle. Selain itu Dosen dapat membuat dan meng unggah materi, penugasan, kuis, dan hasil evaluasi secara online di LMS Moodle. Dosen juga dapat mengolah hasil nilai dengan menjadikan hasil penilaian sebagai evaluasi pada semester berikutnya
BUILDING FINANCIAL BEHAVIOR THROUGH PARENTAL FINANCIAL TEACHING Angga, Tifania; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11552

Abstract

This research was conducted to explore the impact of financial teaching given by parents on financial attitudes and financial behavior in the younger generation living in Pekanbaru. This research used a sample of 100 young respondents in Pekanbaru. Apart from that, this research also uses the PLS-SEM approach which is used to evaluate the research hypothesis. According to the outcomes of this quantitative research, parental financial teaching affects children's financial behavior. In addition, parental financial teaching also has a significant impact on children's financial attitudes. It was also found that children's financial behavior was influenced by the child's financial attitudes. Then, it was found that children's financial attitudes were able to mediate the influence of parents' financial teaching on children's financial behavior.
THE ROLE OF RISK TOLERANCE IN MODERATING THE EFFECT OF FINANCIAL ATTITUDE ON FINANCIAL BEHAVIOR Handijaya, Elizabeth Maeko Cyrilla; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11553

Abstract

This study aims to explain the effect of risk tolerance in moderating financial attitudes and financial behavior among young people in Surabaya and its surroundings. The method used is a quantitative approach. Primary data collection was carried out using a survey method using a questionnaire. The type of questionnaire used in this study is an online questionnaire and then distributed through various social media. The method used in this study uses the Partial Least Square (PLS) analysis method using SmartPLS software. Respondents consisted of 190 young people who live in Surabaya and its surroundings. The study result concluded that financial attitude affect financial behavior. However, risk tolerance does not moderate financial attitude and financial behavior. Other findings found that risk tolerance affects financial behavior.
PERAN KREDIBILITAS INFLUENCER PADA HUBUNGAN ANTARA OVER ENDORSEMENT DAN NIAT BELI Fukuhara, Jennifer Angelyn; Wiryakusuma, I Gusti Bagus Yosia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.3881

Abstract

This study aims to investigate the effect of Over Endorsement on Purchase Intentions through the mediating role of Influencer Credibility and the moderating role of Product Interest. The research was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with a sample of 207 respondents consisting of active social media users. The results reveal several key findings: (1) Over Endorsement does not significantly influence Influencer Credibility, (2) Influencer Credibility has a significant positive effect on Purchase Intentions, (3) Product Interest does not moderate the relationship between Over Endorsement and Influencer Credibility, and (4) Influencer Credibility does not mediate the relationship between Over Endorsement and Purchase Intentions. These findings suggest that while influencer credibility is an essential factor in driving purchase intentions, the phenomenon of over endorsement does not necessarily reduce or enhance influencer credibility, nor does it indirectly affect purchase behavior. This research contributes to the understanding of influencer marketing dynamics by highlighting the importance of credibility in shaping consumer decision-making, while also addressing the limited role of over endorsement in influencing consumer perceptions and behaviors.
INVESTOR BEHAVIOR MODEL TOWARD TRADING ROBOTS: AN INITIAL TRUST AND SOCIAL INFLUENCE APPROACH Gunawan, Revalina; Wiryakusuma, I Gusti Bagus Yosia
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4026

Abstract

This study aims to analyze investor behavior in adopting trading robots by highlighting the role of initial trust and social influence on behavioral intention. The urgency of this research lies in the rapid growth of robo-advisor services in Indonesia, which still faces challenges such as low financial literacy and weak initial investor trust, while investment decisions are often influenced by social opinions. The study population includes individuals aged 17–59 years who use trading robots, with a total of 167 respondents obtained through an online questionnaire. Data analysis was conducted using a quantitative method with Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results indicate that social influence has a significant effect on both initial trust and behavioral intention. In addition, initial trust positively influences behavioral intention and serves as a mediator in the relationship between social influence and behavioral intention. Meanwhile, the age variable does not moderate the relationship between initial trust and behavioral intention. These findings emphasize that initial trust is a key factor in shaping investors’ intentions to adopt trading robots. Therefore, service development strategies should focus on strengthening trust from the early stages of user interaction and enhancing social influence through education, testimonials, and community engagement.
Determinasi Psikologis dalam Keputusan Reinvestasi Meme Coin: Studi Empiris pada Chain Solona Siahainenia, Johan Pratama; Wiryakusuma, I Gusti Bagus Yosia; Krisandy, Rhema Angela; Mulyono, Jeremy Misael
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.1394

Abstract

This study aims to analyze the influence of autonomous motivation, cognitive reappraisal, and sense of belonging on reinvestment intentions in speculative digital assets, specifically meme coins. This study uses the Self-Determination Theory framework to understand how motivational factors, emotional regulation, and social attachment influence young people's investment decisions in the digital space. The research method employed a quantitative approach by distributing questionnaires to 180 young investor respondents who actively invest in meme coins on the Solana chain. Data analysis was conducted using multiple linear regression. The results showed that autonomous motivation and sense of belonging had a positive and significant effect on reinvestment intentions, while cognitive reappraisal had no significant effect. These findings confirm that digital investment decisions are more influenced by personal value alignment and social attachment than by emotional reinterpretation. Theoretically, this study extends the application of Self-Determination Theory in the context of behavioral finance by highlighting the importance of intrinsic motivation and social relationships in digital financial behavior. Practically, these results recommend the need to develop financial literacy and emotional intelligence in young investors so they can manage risk and maintain psychological stability in the face of crypto market volatility.
Analyzing the Link Between FOMO,Financial Literacy, and Financial Behavior in Shaping Entrepreneurial Intention Among Generation Z Najmani, Angelina Medina; Wiryakusuma, I Gusti Bagus Yosia; Siahainenia, Johan Pratama
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6736

Abstract

This study explores how FOMO, financial knowledge, and personal financial management habits shape entrepreneurial intention among Generation Z. Using a quantitative approach with SEM-PLS, the research examines the relationships among the key variables. The findings indicate that fear of missing out, financial literacy, and financial behavior each contribute to increasing young individuals’ inclination to engage in entrepreneurial activities. Financial literacy is shown to promote healthier financial behavior, which subsequently serves as an indirect pathway that enhances entrepreneurial intention. The study also reveals that financial literacy strengthens individuals’ responses to the influence of FOMO within the entrepreneurial context. Overall, the results illustrate that psychological factors and financial capabilities complement each other in fostering entrepreneurial interest. However, the study is limited by the dominance of student respondents, suggesting that future research should involve more diverse participant groups.
THE INFLUENCE OF PERCEPTION OF PRICE, FACILITIES, AND SERVICE QUALITY ON MEMBER SATISFACTION OF ALL HAPPY GYM FITNESS CENTER BRANCHES IN THE ERA OF GLOBAL DISRUPTION Soetijono, Audrey Shannen; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18459

Abstract

This research seeks to examine how price perception, amenities, and service quality impact satisfaction of Happy Gym Fitness Center members in all East Java branches. This research employs a quantitative methodology. with the explanatory research method, where primary data is obtained through a questionnaire distributed to 320 active member respondents. SPSS software was used to analyze the data. The results of the study show that simultaneously the perception of price, facilities, and service quality affect customer satisfaction. However, only partially facilities and service quality have a significant effect, while price perception has no effect on customer satisfaction. These findings indicate that in the context of fitness centers, customer satisfaction is more influenced by non-price aspects, especially the quality of facilities and services. This research makes a practical contribution to Happy Gym's management in formulating strategies to increase customer satisfaction and loyalty through facility improvement and service quality improvement, while strengthening competitiveness in the increasingly competitive fitness industry. The implications of these findings show that a focus on excellent service and modern facilities is a key factor in building a memorable and sustainable customer experience.
WHAT INFLUENCE BUYING IMPULSIVENESS AND COMPULSIVE BEHAVIOUR? STUDY FROM GEN Z ONLINE STREAMERS AT JAVA ISLAND Yuli Kartika Dewi; I Bagus Yosia Wiryakusuma; Carrissa Belluci; Beatrice Michelle Vallerie; Dewi Mustikasari Immanuel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 13 Nomor 1
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66389

Abstract

Influence is a word that means in moving a person to do something. The existence of the influence of social information that develops in the world of technology is rapidly accompanied by the influence of social norms that develop among the community to form a mindset that leads to customer behaviour in making purchase decisions. In this study, online buying behaviour was examined as a mediating variable that leads to more simultaneous and stronger compulsive buying among customers. This study involved 126 respondents who actively watched and made purchases through the TikTok and Shopee live streaming methods. The data was processed using Smart-PLS and it was found that there was a positive and significant relationship between information social influence (ISI) and Normative Social Influence (NSI) affecting the mediating variable Online Buying Impulsiveness (OBI). However, NSI does not have a significant effect on dependent variable Compulsive Buying, in contrast to a significant ISI, which affects CB directly. These findings reinforce previous research on the role of Online Buying Behaviour as a mediating variable.
DESIGNED TO BE OVERSPEND: A BEHAVIORAL LOOK INTO MARKETING'S FINANCIAL IMPACT IN THE DIGITAL AGE Natania Ken Anniko Giamanto; I Gusti Bagus Yosia Wiryakusuma
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18456

Abstract

In the digital era, consumer behavior has shifted with the development of technology and marketing strategies. Currently, people are increasingly using e-commerce for buying and selling transactions. They obtain product information that they want to buy from their social media platform. This phenomenon leads to overspending behavior. Overspending can be caused by several factors, including cognitive bias, present bias, and urgency to buy. Therefore, the purpose of this study is to examine the role of cognitive bias, present bias, and urgency to buy in shaping overspending behavior. This research is necessary because the topics related to overspending, cognitive bias, present bias, and urgency to buy are still rarely studied. It is hoped that the results of this study can help develop digital marketing strategies. Respondents in this study were Indonesians of productive age (18-55 years) who actively use social media. Respondents were asked to complete a questionnaire, and all data obtained were processed using the SEM-PLS (Structural Equation Modeling – Partial Least Squares) method. This study shows that cognitive bias mainly influences overspending, cognitive bias influences present bias, present bias influences overspending, and present bias does not mediate the relationship between cognitive bias and overspending. Furthermore, the urgency to buy moderates the existing relationship between present bias and overspending.
Co-Authors Angga, Tifania Azis Ameyra, Maharani Qhayla Dhyapitaloka Beatrice Michelle Vallerie Budi Martono, Sarah Oktania Purnomo Carrissa Belluci David Sukardi Kodrat Deandra Vidyanata Derry Devaldo William Dewi Mustikasari Immanuel Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edrick Gian Gunawan Elizabeth Maeko Cyrilla Handijaya Elsaddai, Theofilus Fukuhara, Jennifer Angelyn Gunawan Adi Prayogo Gunawan, Revalina Handijaya, Elizabeth Maeko Cyrilla Helena Sidharta Imelda Ritunga Jessie Aurelia Krisandy, Rhema Angela Krismi Budi Sienatra Lucky Cahyana Subadi Mulyono, Jeremy Misael Najmani, Angelina Medina Natania Ken Anniko Giamanto Romauli Nainggolan Siahainenia, Johan Pratama Sienatra, Krismi Soetijono, Audrey Shannen Sudarmadji, Chatarina Felisia Sutrisno, Timotius F.C.W. Tasyavany, Rizky Nadia Tifania Angga Tifania Angga William, Derry Devaldo Yuli Kartika Dewi