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All Journal Jurnal Akuntansi AKUNESA Jurnal EMT KITA Indo-MathEdu Intellectuals Journal Indo-Fintech Intellectuals: Journal of Economics and Business
FIRMANSYAH, ALFIAN
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Humanities Economics, Econometrics & Finance Mathematics Social Sciences

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Journal : Jurnal EMT KITA

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Analisis Faktor Harga dan Mutu dalam Keputusan Pembelian Konsumen terhadap Sepeda Motor Listrik GESITS di Indonesia Aji, Achmad Maezar Bayu; Firmansyah, Alfian; Macpal, Stelly Julia
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2156

Abstract

In the development of the electric motorbike industry in Indonesia, this research focuses on the influence of price and quality on vehicle purchasing decisions, especially Gesits electric motorbikes. Manufacturers, facing fierce competition, continue to improve product quality, price and design to meet consumer needs. By involving 52 respondents (25% of the population of 207 units sold), this study exceeds the recommended minimum sample size. The results of multiple linear regression analysis show that price and quality factors have a significant correlation and strongly influence Gesits purchasing decisions. This research contributes to understanding the purchasing factors of electric motorbikes, providing strategic insight for manufacturers in improving quality and pricing.
Pengaruh Faktor-Faktor Kualitas, Nilai, dan Preferensi Merek terhadap Loyalitas Konsumen pada Produk Bromen Sudi, Didih Muhamad; Purwadi, Anto; Firmansyah, Alfian
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2163

Abstract

This research investigates the influence of perceived quality, perceived value, brand preference, and consumer satisfaction on consumer loyalty for Bromen products. The research method involves multiple regression analysis using multiple linear regression measuring instruments. The results of the validity and reliability tests show that all research variables are reliable and valid. Regression analysis reveals that perceived value and brand preference significantly influence consumer loyalty, with contributions of 18.8% and 25.3%. Even though perceived quality and consumer satisfaction make a positive contribution, both are not statistically significant. The coefficient of determination of 18.8% shows that variations in consumer loyalty can be explained by these four factors. The implications of this research underline the importance of companies increasing brand preference through intensive marketing strategies and adding added value to products to strengthen perceived value, while still paying attention to perceived quality and consumer satisfaction to strengthen consumer loyalty.
Co-Authors Achmad Maezar Bayu Aji Ainol Yaqin, Ainol Didih Muhamad Sudi El-Yunusi, Muhammad Yusron Fawait, Ahmad Purwadi, Anto Ramadhani, Moch. Rafly Stelly Julia Macpal