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All Journal Jurnal Kajian Akuntansi JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL AKUNTANSI Jurnal Ilmiah Akuntansi Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Empowerment Society Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal RAK (Riset Akuntansi Keuangan)
Tullah, Dewi Sarifah
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Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Empowerment Society

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Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman Abdillah, Fatimah; Tullah, Dewi Sarifah; Sudradjat; Asyifa , Siti; Febriyan; Callista, Christine; Febrian, Jan; Lauwsetia, Chessa Auriel
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1417

Abstract

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.
Co-Authors Andriana, Sintia Apriyanti, Erma Asyifa , Siti Asyifa, Siti Callista, Christine David HM Hasibuan Dewi, Kusuma Elis Mediawati, Elis Erma Apriyanti Fatimah Abdillah Febrian, Jan Febriyan Febriyan, Febriyan Feri Noviyanti Iriyadi Iriyadi Jason, Jason Khairunnisa, Hana Lauwsetia, Chessa Auriel Lumbantobing, Chandra Rony Novianto, Fajar Nur, Sobihatun Ratih Puspitasari Salim, Farah Akmar Anor SITI NURJANAH SRI RAHAYU Sudradjat Sudradjat Sudradjat Suginam Sutarti Sutarti Triyono, Bambang Tullah, Ramunah Fatmawati