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Widjadjanta, Bambang
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Economics, Econometrics & Finance Education

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Pengaruh Social Media Marketing terhadap Brand Equity (Survei terhadap Anggota Fanpage Facebook Elevania) Herdina, Nova; Hurriyati, Ratih; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.644 KB) | DOI: 10.17509/jbme.v4i3.19276

Abstract

Permasalahan dalam penelitian ini mengenairendahnya peringkat Elevania pada daftar perusahaan  e-commerce di Indonesia dikarenakan berkurangnya penjualan disetiap tahunnya. Tujuan dari penelitian ini adalah untukmendapatkan bukti empiris tentang pengaruh sub variabel social media marketing. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan pengambaran dan pemaparan varibel-variabel yang diteliti dan kemudian ditarik kesimpulan. Objek penelitian yang menjadi variable terikat adalah brand equity (Y)  dan social media marketing (X) sebagai variabelbebas. Populasi dalam penelitian ini adalah pengikut fan pageFacebook Elevania di Indonesia. Pengambilan sampel dalampenelitian ini menggunakan metode non probabilty random sampling dengan menggunakan teknikpurposive sampling terhadap 2—pengikut fan page Facebook Elevania. Uji instrument dilakukan dengan uji vadilitas dan ujireabilitas dan teknik analisis yang digunakan adalah analisisjalur.
PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY Nugraheni, Rury; Dirgantari, Puspo Dewi; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.194 KB) | DOI: 10.17509/jbme.v4i3.22562

Abstract

The purpose of this research is to find out the influence of e-service quality and perceived value on customer loyalty in member of online retail Alfacart in Jawa Barat. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality and perceived value has an influence on customer loyalty
Peranan Motivasi Berwirausaha dan Lingkungan Keluarga Dalam Meningkatkan Sikap Kewirausahaan Mahasiswi Fatharani, Afina; Mulyadi, Hari; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 2 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.632 KB) | DOI: 10.17509/jbme.v4i2.16394

Abstract

The present study seeks to investigate the effect of entrepreneurial motivation and family environment onentrepreneurial attitude of the students of UPI Bandung class of 2015. This study utilizes a verificative approach with survey explanatory method. The study involves 160 female bachelor degree students from class 2015 of UPI Bandung. The analysis technique used in this study is verificative techniques using multiple linear regression analysis. The findings in this study indicate that entrepreneurial motivation strongly influences entrepreneurial attitudes, the family environment is strong enough to influence entrepreneurial attitudes, and the stronger the entepreneurial motivation and a good family environment, the higher the entrepreneurial attitude
Tingkat produktivitas karyawan dilihat dari perspektif lingkungan kerja sosial dan kepuasan kerja Nazdia, Lusiana Arsyah; Sumiyati, Sumiyati; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 2 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.969 KB) | DOI: 10.17509/jbme.v4i2.16393

Abstract

Abstract: The purpose of the research is to find out the influence of social work environment on productivity, the influence of job satisfaction on productivity, and the influence of social work environment and job satisfaction on productivity. The object used as analysis unit on this research is employees of electricity entreprise. The type of study is using verificative with the method is using an explanatory survey of 87 respondents. It was found that the influence of the social work environment to productivity are included in the category are very strong. Job satisfaction is very strong against the influential employee productivity. Social work environment and job satisfaction influence on productivity is very strong. The results also show that social work environment conducive conditions will increase employee productivity. The level of job satisfaction is high, then an electric company employee productivity will increase. In addition, if environmental conditions are conducive to social work and job satisfaction is high, then the employee productivity will increase.
Co-Authors Fatharani, Afina Hari Mulyadi, Hari Herdina, Nova Nazdia, Lusiana Arsyah Nugraheni, Rury Puspo Dewi Dirgantari Ratih Hurriyati SUMIYATI SUMIYATI