Claim Missing Document
Check
Articles

Found 4 Documents
Search

PENGARUH PENGALAMAN KONSUMEN DAN LABEL HALAL TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN Washil, Moh. Zadul; Afandi, Mochammad Farid; Sumani, Sumani
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.83-96

Abstract

Mixue merupakan salah satu brand dari sekian banyak industri Food and Beverage (F&B) yang berkembang pesat di Indonesia. Keberhasilan suatu bisnis atau usaha berkaitan erat dengan kemampuan manajemen pemasaran yang baik. Salah satu strategi dalam manajemen pemasaran adalah dengan mempelajari perilaku konsumen. Penelitian ini dilatarbelakangi fenomena yang berkaitan dengan perilaku konsumen dimana tidak sedikit konsumen yang melakukan pembelian produk Mixue dengan kurang memperhatikan adanya Label Halal pada kemasan. Tidak hanya itu, pengalaman yang dirasakan konsumen juga menjadi faktor yang menentukan dalam pengaruhnya terhadap Minat Beli Ulang. Maka dari itu, hal yang dikaji dalam penelitian ini mengenai pengaruh Pengalaman Konsumen dan Label Halal terhadap Minat Beli Ulang melalui Kepuasan Konsumen Mixue di Kabupaten Jember.Penelitian ini bertujuan untuk menguji, menganalisis dan membahas apakah Pengalaman Konsumen dan Label Halal berpengaruh signifikan terhadap Minat Beli Ulang melalui Kepuasan Konsumen Mixue di Kabupaten Jember. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Jumlah sampel dalam penelitian ini sebanyak 97 responden. Jenis data pada penelitian ini adalah data kuantitatif atau data kualitatif yang dikuantitatifkan. Alat ukur yang digunakan yaitu skala Likert.Hasil penelitian ini menunjukkan bahwa Pengalaman Konsumen berpengaruh signifikan terhadap Kepuasan Konsumen, Label Halal berpengaruh signifikan terhadap Kepuasan Konsumen, Pengalaman Konsumen berpengaruh signifikan terhadap Minat Beli Ulang, Label Halal tidak berpengaruh signifikan terhadap Minat Beli Ulang, dan terakhir Kepuasan Konsumen berpengaruh signifikan terhadap Minat Beli Ulang.
PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN MEREK PADA E-COMMERCE Afandi, Mochammad Farid; Christian, Juan Berly; Indraningrat, Ketut; Destari, Fajar
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53809

Abstract

This study investigates the factors influencing online purchasing decisions among university students, with a particular emphasis on the roles of information quality and ease of use. It further examines trust as a mediating variable in the relationship between these factors and purchasing decisions. The rapid growth of online booking applications has shifted consumer behavior, particularly among younger demographics, making it essential to understand how current behavior may predict future trends. An explanatory research design was employed, targeting university students in East Java who had used online booking applications during the 2023–2024 period. Data were collected through an online questionnaire distributed using purposive sampling, resulting in 380 valid responses. The analysis was conducted using path analysis with the support of SPSS version 25.The results indicate that both information quality and ease of use significantly influence students' purchasing decisions through the mediating role of trust. These findings highlight the importance of building user trust to enhance the effectiveness of online booking platforms. The implications, limitations, and recommendations for future research are discussed in detail.
Pengaruh Talent Management, Work Life Balance, dan Budaya Organisasi Terhadap Kinerja Karyawan Departemen HRGA PT Bumi Suksesindo Banyuwangi Antika Yashifa Tito Putri; Prajitiasari, Ema Desia; Susanto, Arnis Budi; Andriana; Kurniaty; Afandi, Mochammad Farid
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.53688

Abstract

The objective of this research is to analyze the influence of talent management, work life balance, and organizational culture on employees’ performance in the HRGA Department at PT Bumi Suksesindo Banyuwangi. This study is classified as explanatory research, using quantitative data obtained through questionnaires and literature review. The research sample was selected using the total sampling method, meaning that the entire population of 72 employees in the HRGA Department at PT BSI Banyuwangi was included as the research sample. The data analysis method used was the multiple linear regression with the assistance of IBM SPSS Statistics software. The research finding reveals that talent management, work life balance, and organizational culture have a partially significant impact on employees’ performance in the HRGA Department at PT Bumi Suksesindo Banyuwangi.
How Dynamic Capabilities Drive Development Effectiveness: Empirical Evidence From The World Bank Group In Indonesia Afandi, Mochammad Farid; Singh, Sanju Kumar
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v4i1.6401

Abstract

Multilateral development organizations are increasingly expected to deliver effective results in environments characterized by uncertainty, complex stakeholder landscapes, and evolving policy priorities. Yet limited empirical evidence explains how internal organizational capabilities translate into perceived development effectiveness. This study examines whether the World Bank Group’s ability to sense stakeholder needs translates into effectiveness through the sequential activation of seizing and reconfiguring capabilities within the context of Indonesia’s development portfolio. Using stakeholder perception data from the Indonesia Country Opinion Survey and a serial mediation design, the analysis tests a theory-driven model in which sensing capability influences effectiveness through resource mobilization and adaptive partnership adjustment. Results reveal that sensing capability does not directly predict perceived effectiveness once mediating mechanisms are considered. Instead, its influence operates fully through indirect pathways. The dominant mechanism runs through seizing capability, indicating that the ability to deploy sector expertise across domains such as human capital, infrastructure, institutions, and sustainability constitutes the primary channel through which effectiveness is realized. Reconfiguring capability provides an additional but smaller contribution, reflecting the role of responsiveness and flexibility in sustaining alignment with evolving development needs. The full sequential pathway from sensing through seizing and reconfiguring to effectiveness is statistically supported, demonstrating that adaptation functions as an integrated process rather than a set of independent activities. These findings advance understanding of how dynamic organizational processes shape development outcomes and suggest that strengthening technical delivery capacity and institutional adaptability may be more consequential than investments in diagnostic capability alone. The study highlights the importance of examining internal capability mechanisms to better understand how development institutions convert environmental awareness into stakeholder-recognized results.