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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Muhammadiyah Manajemen Bisnis (JMMB) VALUE: Journal of Business Studies ABM: International Journal of Administration, Business and Management
Afandi, Mochammad Farid
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PENGALAMAN KONSUMEN DAN LABEL HALAL TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN Washil, Moh. Zadul; Afandi, Mochammad Farid; Sumani, Sumani
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.83-96

Abstract

Mixue merupakan salah satu brand dari sekian banyak industri Food and Beverage (F&B) yang berkembang pesat di Indonesia. Keberhasilan suatu bisnis atau usaha berkaitan erat dengan kemampuan manajemen pemasaran yang baik. Salah satu strategi dalam manajemen pemasaran adalah dengan mempelajari perilaku konsumen. Penelitian ini dilatarbelakangi fenomena yang berkaitan dengan perilaku konsumen dimana tidak sedikit konsumen yang melakukan pembelian produk Mixue dengan kurang memperhatikan adanya Label Halal pada kemasan. Tidak hanya itu, pengalaman yang dirasakan konsumen juga menjadi faktor yang menentukan dalam pengaruhnya terhadap Minat Beli Ulang. Maka dari itu, hal yang dikaji dalam penelitian ini mengenai pengaruh Pengalaman Konsumen dan Label Halal terhadap Minat Beli Ulang melalui Kepuasan Konsumen Mixue di Kabupaten Jember.Penelitian ini bertujuan untuk menguji, menganalisis dan membahas apakah Pengalaman Konsumen dan Label Halal berpengaruh signifikan terhadap Minat Beli Ulang melalui Kepuasan Konsumen Mixue di Kabupaten Jember. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Jumlah sampel dalam penelitian ini sebanyak 97 responden. Jenis data pada penelitian ini adalah data kuantitatif atau data kualitatif yang dikuantitatifkan. Alat ukur yang digunakan yaitu skala Likert.Hasil penelitian ini menunjukkan bahwa Pengalaman Konsumen berpengaruh signifikan terhadap Kepuasan Konsumen, Label Halal berpengaruh signifikan terhadap Kepuasan Konsumen, Pengalaman Konsumen berpengaruh signifikan terhadap Minat Beli Ulang, Label Halal tidak berpengaruh signifikan terhadap Minat Beli Ulang, dan terakhir Kepuasan Konsumen berpengaruh signifikan terhadap Minat Beli Ulang.
PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN MEREK PADA E-COMMERCE Afandi, Mochammad Farid; Christian, Juan Berly; Indraningrat, Ketut; Destari, Fajar
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53809

Abstract

This study investigates the factors influencing online purchasing decisions among university students, with a particular emphasis on the roles of information quality and ease of use. It further examines trust as a mediating variable in the relationship between these factors and purchasing decisions. The rapid growth of online booking applications has shifted consumer behavior, particularly among younger demographics, making it essential to understand how current behavior may predict future trends. An explanatory research design was employed, targeting university students in East Java who had used online booking applications during the 2023–2024 period. Data were collected through an online questionnaire distributed using purposive sampling, resulting in 380 valid responses. The analysis was conducted using path analysis with the support of SPSS version 25.The results indicate that both information quality and ease of use significantly influence students' purchasing decisions through the mediating role of trust. These findings highlight the importance of building user trust to enhance the effectiveness of online booking platforms. The implications, limitations, and recommendations for future research are discussed in detail.
A Model of Marketing Strategies to Increase New Student Admissions Setiyawan, Rafni; Suryaningsih, Ika Barokah; Afandi, Mochammad Farid
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

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Abstract

This study aims to formulate an effective marketing strategy to increase the number of new student enrollments at the Institute of Technology and Business (ITB) Widya Gama Lumajang. Despite having competitive advantages such as affordable tuition fees, a strategic location, and a strong entrepreneurial vision, the institution has experienced a decline in enrollment over the past five years. Using a descriptive qualitative approach, this research employs SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) analyses to identify internal and external strategic factors. Data were collected through in-depth interviews, observations, and documentation involving university leaders, faculty members, current students, prospective students, and parents. The findings indicate that establishing a dedicated digital content team is a top strategic priority, as social media has become the main channel through which prospective students obtain information. Additional recommended strategies include strengthening alumni and parent networks, conducting open-campus promotional events, and transforming the institution into a university to broaden academic offerings. This study concludes that market-oriented and digitally-driven marketing strategies are essential to enhancing the competitiveness of private higher education institutions amid intense educational competition
Pengaruh Talent Management, Work Life Balance, dan Budaya Organisasi Terhadap Kinerja Karyawan Departemen HRGA PT Bumi Suksesindo Banyuwangi Antika Yashifa Tito Putri; Prajitiasari, Ema Desia; Susanto, Arnis Budi; Andriana; Kurniaty; Afandi, Mochammad Farid
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.53688

Abstract

The objective of this research is to analyze the influence of talent management, work life balance, and organizational culture on employees’ performance in the HRGA Department at PT Bumi Suksesindo Banyuwangi. This study is classified as explanatory research, using quantitative data obtained through questionnaires and literature review. The research sample was selected using the total sampling method, meaning that the entire population of 72 employees in the HRGA Department at PT BSI Banyuwangi was included as the research sample. The data analysis method used was the multiple linear regression with the assistance of IBM SPSS Statistics software. The research finding reveals that talent management, work life balance, and organizational culture have a partially significant impact on employees’ performance in the HRGA Department at PT Bumi Suksesindo Banyuwangi.
Co-Authors Andriana Antika Yashifa Tito Putri Christian, Juan Berly Destari, Fajar Ema Desia Prajitiasari Ika Barokah Suryaningsih Ketut Indraningrat Kurniaty Setiyawan, Rafni Sumani . Susanto, Arnis Budi Washil, Moh. Zadul