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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Journal of Accounting and Investment FINANCIAL : JURNAL AKUNTANSI Journal of Economics, Business, and Government Challenges Jurnal Abdi Insani Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian Masyarakat (ABDIRA) eMBeJi : Manajemen dan Bisnis Jurnal Mount Hope Global Economic Journal Journal Accounting International Mount Hope Mount Hope Management International Journal
Utami, Martiana Riawati
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

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EDUKASI DAN PENDAMPINGAN LABEL PANGAN, BRANDING, DAN AKUNTANSI SEDERHANA SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK UMKM DI KAWASAN PARIWISATA NASIONAL CANDI BOROBUDUR DESA WRINGINPUTIH, KAB. MAGELANG Afif, Naufal; Suryatimur, Kartika Pradana; Iskandar, Nabila Faradina; Utami, Martiana Riawati
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3162

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the regional economy, especially in tourist areas. However, many MSMEs still face obstacles such as simple packaging without labels, lack of halal certification, and weak financial management. These conditions reduce the competitiveness of MSMEs in accessing modern markets and exports. This community service activity was carried out to improve MSME actors' understanding and skills in food labeling, branding, and financial management. The purpose of this activity was to provide education and assistance to MSME actors so that they could improve the legality of their businesses, strengthen product identity, and expand market reach. The activity was carried out through educational outreach, training, and mentoring using a Participatory Rural Appraisal approach. This activity involved partner MSMEs, BUMDes Guyub Rukun, and LP3H halal supervisors. The results of the activity showed that participants understood the importance of food labeling according to standards, acquired the skills to create labels with complete information, and began the process of applying for NIB, PIRT, and halal certification. Participants also gained knowledge about product branding to increase sales value and market differentiation. In addition, they began to implement simple financial record-keeping and learned about digital applications for financial management. This assistance encouraged the creation of MSME products that are better prepared to compete in the modern market and have the potential to enter e-commerce and export markets. In conclusion, this activity improved the capacity of MSMEs in Wringinputih Village in labeling, branding, and finance as a strategy to strengthen business competitiveness
Co-Authors Afif, Naufal Agita, Sherindea Permata Albertus Henri Listyanto Nugroho Alex Johanes Simamora Denies Priantinah Dewantara, Ghiyats Furqan Imendra, Amaylia Rizky Iskandar, Nabila Faradina Mujib, Miftachul Muqorobin, Masculine Muhammad Naufal Afif Putri, Vina Aprilia Rashid, Maryam Agustine Huwaidah Siti Afidatul Khotijah, Siti Afidatul Sumadi, Bella Madiana Suryatimur, Kartika Pradana Susilo, Ghina Fitri Ariesta Ulfah, Riska Aulia Yudhi Arnandha Yulida Army Nurcahya