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All Journal SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Journal of Tourism Economics and Policy Indonesian Business Review
HEPTARIZA, ANITA
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Retrospective of IKN Nusantara Investment; Study of Apple Investment Curtailment: Technostructure of Indonesia and Vietnam HEPTARIZA, Anita; DARMAWAN, Andreas James; SIHWINARTI, Dwi; RAMAYU, I Made Satrya; ERAWATI, Kadek Nonik
Journal of Tourism Economics and Policy Vol. 4 No. 4 (2024): Journal of Tourism Economics and Policy (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i4.1147

Abstract

In the government's efforts to collect investment in IKN (National Capital City) Nusantara in Indonesia, technostructure; or advanced technological infrastructure is one of the crucial factors in attracting investment from global technology companies, but Indonesia still faces significant challenges in technostructure readiness compared to countries such as Vietnam, reflecting on the investment selection of technology company Apple. This study aims to analyze the current state of Indonesia's technostructure, compare it with Vietnam, and formulate what strategic steps are needed by the Indonesian government to develop a better technostructure in the next three decades. Using a descriptive qualitative method, this study collects purposive sampling-based data through literature studies, documentation, and other supporting data to provide an in-depth understanding of the technostructure conditions of the two countries. The discussion includes a detailed analysis of the state of Indonesia's technostructure and the challenges it faces. Then the study continues by comparing the technostructure readiness of Indonesia and Vietnam to highlight the strengths and weaknesses of each country, and the final stage details the strategic steps that the Indonesian government must take in the next three decades to achieve competitive technostructure readiness in Indonesia. This study concludes that it is important for Indonesia to accelerate the development of technostructure to increase the attractiveness of global technology investment, especially with open management.
Bisnis Model Digital “Weverse” Pada Kelompok Musik Korea Bts Pertiwi, Inten; Darmawan, Andreas James; Heptariza, Anita; Ramayu, I Made Satrya
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5498

Abstract

The Korean music group BTS is the most historic group in the success of popularizing Korean culture in the packaging of boy bands. Behind this success, the BTS production and management house has adapted a lot of digital business models to meet the needs of their fans in the Weverse application. The purpose of this research is to make a study that explores the digital business model strategy carried out by BTS, in order to provide learning to develop a digital business model category for a local music group in the global market. The research method uses descriptive qualitative with an in-depth look at the Weverse application, both as social media, and as a marketplace specifically for their products; using literature data collection techniques, online media, and direct interaction with BTS fans in Indonesia. The results of this study are in the form of a Weverse digital business model framework, with various descriptions on application features, customer user access, and customer journeys. The research implications can be a guide for continuing ongoing research on similar topics, as well as having an impact on BTS fans in studying digital business models from a country's culture. Keywords: Digital Business Model, Weverse, BTS
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Pengaruh Penggunaan Aplikasi SHUCADA (Smart Human Capital Database) Terhadap Kedisiplinan dan Kinerja Karyawan Studi pada PT. Studio Kami Mandiri Satwika Mantara, I Gusti Ngurah Agung Indra; Suryani, Ni Kadek; Heptariza, Anita
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 1 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/9j4vfe08

Abstract

The utilization of digital technology in human resource management (HRM) plays a crucial role in enhancing employee discipline and performance. PT. Studio Kami Mandiri has implemented the SHUCADA application as an HRM system designed to improve work efficiency and employee discipline. This study aims to analyze the impact of the SHUCADA application on employee discipline and performance within the company. This research employs a quantitative approach using a pre-test post-test experimental method. Data were collected through questionnaires administered to 38 employees utilizing the SHUCADA application, along with log data from the application. Data analysis techniques included the Shapiro-Wilk normality test, validity and reliability tests, and hypothesis testing using paired t-tests and Pearson correlation to determine the relationships between the examined variables. The results indicate a significant difference in employee discipline and performance at PT. Studio Kami Mandiri before and after the implementation of the SHUCADA application (p=0.000). Furthermore, a strong positive correlation was found between the use of the SHUCADA application and increased discipline (r=1, p=0.000) as well as employee performance (r=1, p=0.000). These findings suggest that the SHUCADA application positively influences employee discipline and productivity.
Co-Authors Darmawan, James Erawati, Kadek Nonik Pertiwi, Inten RAMAYU, I Made Satrya Satwika Mantara, I Gusti Ngurah Agung Indra Sihwinarti, Dwi Suryani, Ni Kadek