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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Efektor Journal of Management and Bussines (JOMB) Jurnal Abdimas Kartika Wijayakusuma
Desmiza, Desmiza
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Alignment: Journal of Administration and Educational Management

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Pengaruh Motivasi Investasi, Risk Perception, dan Loss Aversion terhadap Keputusan Investasi Generasi Z Bandung yang Dimoderasi oleh Financial Literacy Hayati, Ratna Nabilah; Desmiza, Desmiza
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14368

Abstract

The growth in the number of investors in the Indonesian capital market has increased every year, but the increase in investors is not accompanied by an increase in Asset Under Management (AUM). This study was conducted to examine the effect of investment motivation, risk perception, and loss aversion on investment decisions moderated by financial literacy. This research is an associative descriptive research with a quantitative approach. The population of this study is generation Z Bandung investors with sampling using non probability sampling techniques resulting in a sample size of 160 respondents. Respondent data using a questionnaire distributed via google form. The data analysis technique uses multiple linear regression involving Moderated Regression Analysis (MRA). The results of this study indicate that investment motivation and loss aversion have a positive effect on investment decisions while risk perception has a negative effect on investment decisions, and financial literacy can moderate the effect of investment motivation, risk perception, and loss aversion on investment decisions.   Keywords: Investment Motivation, Risk Perception, Loss Aversion, Investment Decision, Financial Literacy
Co-Authors Andriana, Delfayza Maharani Nova Chaeranieza, Ghea Nazwa Fitriani, Wulan Ghea Revina Wigantini Hadini, Chila Ratna Hariyadi Triwahyu Putra Hayati, Ratna Nabilah Oktavia, Neng Leni Prayogo, Mas Daud Sumiyati, Euis Eti Yadi Ernawadi