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All Journal Journal of Development Research Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vocatech : Vocational Education and Technology Journal Jurnal Penelitian Manajemen Terapan (Penataran) JAMI: Jurnal Ahli Muda Indonesia Jurnal sains dan teknologi industri peternakan PANDITA: Interdisciplinary Journal of Public Affairs Aves : Jurnal Ilmu Peternakan
Adiguna Sasama Wahyu Utama
Akademi Komunitas Negeri Putra Sang Fajar Blitar
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Immunology & microbiology Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Development Research

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VRIO Analysis in Developing Branding Strategies for Egg-Based Food Products as Souvenirs from Blitar: Local Perspective Utama, Adiguna Sasama Wahyu; Wardani, Shanti Ike; Putra, Aditya Wirawantoro
Journal of Development Research Vol. 8 No. 2 (2024): Volume 8, Number 2, November 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v8i2.399

Abstract

Blitar is rich in tourism potential. The local economy stands to benefit significantly from tourism, creating job opportunities and enhancing community development. Blitar's position as a major egg producer offers unique opportunities for developing egg-based souvenirs. However, challenges include identifying appealing products and effective branding strategy is required to enhance the marketability of these products, fostering economic growth and tourism in the region. This study utilizes a mixed-method approach to explore consumer perceptions of egg-based processed products in Blitar, combining quantitative surveys with qualitative interviews of business actors. A survey of 61 respondents gathered measurable data on consumer preferences and factors influencing purchasing decisions. In-depth interviews provided insights into marketing strategies and challenges faced by producers. The study employs descriptive statistics and VRIO analysis to develop effective branding strategies for promoting processed egg products as signature souvenirs from. The analysis reveals that respondents indicating higher interest in egg-based products as souvenirs from Blitar as food significantly influences their choice of tourist destinations, with a strong preference for local ingredients. However, awareness of Blitar’s egg production potential is low, leading to limited appeal for egg-based products. The VRIO analysis shows organizational weaknesses hinder competitive advantage despite valuable product features. Effective branding strategies tailored to consumer expectations are crucial for market success. Enhancing product awareness and education through organized action can further strengthen the appeal of these culinary offerings in tourism.
The Role of Islamic Principles in Change Management Success: An ADKAR-Based Evaluation at AKN Putra Sang Fajar Blitar Utama, Adiguna Sasama Wahyu; Muluk, Muchamad Saiful
Journal of Development Research Vol. 9 No. 2 (2025): Volume 9, Number 2, November 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v9i2.499

Abstract

This study investigates the relationship between the application of Islamic principles and the successful implementation of the ADKAR change management model at AOKI Putra Sang Palat Bilau. The main objective was to determine if Islamic values significantly influence the perceived success of each ADKAR element: Awareness, Desire, Knowledge, Ability, and Reinforcement. The research employed a quantitative method, using survey data from 28 respondents. The data was analyzed using descriptive statistics and inferential techniques, including correlation and linear regression. The results show a very strong positive correlation (r = 0.986), indicating that Islamic principles explain 97.1% of the variance in overall ADKAR success. Among the ADKAR elements, 'Desire' had the highest attainment level. Statistically significant relationships were found between Islamic principles and all ADKAR elements, with the strongest impact on 'Ability'. The regression analysis confirmed that Islamic principles are a powerful predictor for ADKAR scores. In conclusion, the research objectives were achieved, demonstrating that integrating Islamic principles significantly enhances change management initiatives. This provides a valuable framework for organizations in similar cultural contexts to foster successful and sustainable change.
Co-Authors Aditya Wirawantoro Putra Akhsani, Rafika Anang Widigdyo Anna Widayani David Kurniawan H. Kurniawan Hindra Kurniawan Latifah, Nunuk M Mujiono M. Iqbal Dilargo Muchamad Saiful Muluk Nalendra, Adimas Ketut Purnomo, Panji Rachmawati, Ika Ruhana, Nafisah Wardani, Shanti Ike