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All Journal Jurnal Manajemen dan Organisasi Dialektika: Jurnal Ekonomi dan Ilmu Sosial Dharma: Jurnal Pengabdian Masyarakat
Zahra, Nisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Bagaimana Atribut Produk, Sertifikasi Halal, dan Sertifikasi Labdoor Mempengaruhi Keputusan Pembelian Suplemen Whey Protein? Azca, Rafie Mumtaz; Hidayati, Nurul; Zahra, Nisa
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.5619

Abstract

This research aimed to analyze customer characteristics, the influence of product attributes, halal certification, and labdoor certification on whey protein purchasing decisions among Muslim customers on the island of Java. The research was carried out from January to December, 2023. The sampling method was purposive sampling. The data analysis method for this research used descriptive analysis and SEM-PLS. The research revealed that the majority of customers were female students aged 17-23 with limited income. Product attributes and labdoor certification significantly impacted purchasing decisions, while halal certification, although positive, lacked statistical significance. The study suggested managerial implications for whey protein industry players, emphasizing strategies such as Porter's Five Forces analysis to enhance competition, buyer and supplier bargaining power, and counter threats from substitutes and new products.
UPAYA PENINGKATAN PENDIDIKAN MELALUI PROGRAM MENGAJAR DI SEKOLAH DI KAMPUNG GUNUNG LEUTIK DESA BENTENG KABUPATEN BOGOR Widyastuti, Hardiana; Damari, Arfan; Zahra, Nisa; Ermawati, Wita Juwita; Firdaus, Guntur
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7121

Abstract

Bogor Regency is one of the districts that has a high dropout rate in basic education. The average dropout rate occurs at the junior high school level, one of which has occured in Benteng Village, especially Gunung Leutik Village, Bogor. The high dropout rate in 2018 showed that the 9-year basic education goals stated in the 1945 Constitution have not been realized. As a form of community service, the academic community of the Management Department, Faculty of Economics and Management, IPB University in collaboration with SMP Negeri 1 Ciampea and the Nusa Educator Community organized a program named “teaching activities in schools”. The program was held for sixth months, started on August 16, 2021 - January 14, 2021. The activity was initiated by Thematic Community Service Program activities / KKN-T (a regular program of IPB University Students) that was continued by ‘teaching in schools’ program. This program taken place in Mount Leutik Village. Teaching at this school was carried out to students from Open Middle School, Package B, and Package C. The Nusa Educator Community and the IPB University KKNT team carried out program planning, including acceptance and search for new students, preparation of teaching materials and the determination of teaching locations. Furthermore, socialization was carried out simultaneously to the community so that their children who are not yet in school are sent to school. The outputs of this activity were to increase the motivation of students who have dropped out of school to continue education until they graduate and provide knowledge for students so that they are able to achieve graduation according to their level and are able to increase graduation rates at the elementary, junior high, and high school levels in the local area.
Analisis Perencanaan Agregat dalam Produksi Makanan Berbahan Ayam Ras Pedaging pada UMKM Rumah Makan Selayang Sembiring, Fernando; Hidayati, Nurul; Zahra, Nisa
Jurnal Manajemen dan Organisasi Vol. 16 No. 3 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i3.65310

Abstract

This study aims to analyze aggregate planning strategies in the production process of broiler-based food products at the MSME Rumah Makan Selayang. Demand fluctuations cause an imbalance between production and consumption, resulting in overstock in March of up to 75 kg and stockout in May, June, July, October, and December. A quantitative approach was employed using production and sales data from January to December 2024. Primary data were obtained through direct observation of the production process and in-depth interviews with the owner, cashier, and kitchen staff, while secondary data consisted of business documentation, sales and production records, financial reports, and supporting literature. Demand forecasting was carried out using Double Exponential Smoothing, Trend Analysis, and Holt-Winters Exponential Smoothing, and analyzed using Minitab Statistical Software 22. The results show that the Holt-Winters method is the most accurate (MAD: 11.57; MAPE: 2.72 percent; MSE: 161.88). For aggregate planning strategies, chase, level, and mixed approaches were modeled using Microsoft Excel. The findings indicate that the chase strategy is the most efficient option, with a total aggregate cost of Rp3,441,109,000, because it adjusts production volume to demand and minimizes inventory. These findings provide practical guidance for food-sector MSMEs to optimize production planning, reduce inventory costs, and mitigate the risks of overstock and stockout.
Co-Authors Azca, Rafie Mumtaz Damari, Arfan Firdaus, Guntur Hardiana Widyastuti Nurul Hidayati Sembiring, Fernando