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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Dialektika: Jurnal Ekonomi dan Ilmu Sosial Dharma: Jurnal Pengabdian Masyarakat Cerdika: Jurnal Ilmiah Indonesia
Zahra, Nisa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Bagaimana Atribut Produk, Sertifikasi Halal, dan Sertifikasi Labdoor Mempengaruhi Keputusan Pembelian Suplemen Whey Protein? Azca, Rafie Mumtaz; Hidayati, Nurul; Zahra, Nisa
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.5619

Abstract

This research aimed to analyze customer characteristics, the influence of product attributes, halal certification, and labdoor certification on whey protein purchasing decisions among Muslim customers on the island of Java. The research was carried out from January to December, 2023. The sampling method was purposive sampling. The data analysis method for this research used descriptive analysis and SEM-PLS. The research revealed that the majority of customers were female students aged 17-23 with limited income. Product attributes and labdoor certification significantly impacted purchasing decisions, while halal certification, although positive, lacked statistical significance. The study suggested managerial implications for whey protein industry players, emphasizing strategies such as Porter's Five Forces analysis to enhance competition, buyer and supplier bargaining power, and counter threats from substitutes and new products.
UPAYA PENINGKATAN PENDIDIKAN MELALUI PROGRAM MENGAJAR DI SEKOLAH DI KAMPUNG GUNUNG LEUTIK DESA BENTENG KABUPATEN BOGOR Widyastuti, Hardiana; Damari, Arfan; Zahra, Nisa; Ermawati, Wita Juwita; Firdaus, Guntur
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7121

Abstract

Bogor Regency is one of the districts that has a high dropout rate in basic education. The average dropout rate occurs at the junior high school level, one of which has occured in Benteng Village, especially Gunung Leutik Village, Bogor. The high dropout rate in 2018 showed that the 9-year basic education goals stated in the 1945 Constitution have not been realized. As a form of community service, the academic community of the Management Department, Faculty of Economics and Management, IPB University in collaboration with SMP Negeri 1 Ciampea and the Nusa Educator Community organized a program named “teaching activities in schools”. The program was held for sixth months, started on August 16, 2021 - January 14, 2021. The activity was initiated by Thematic Community Service Program activities / KKN-T (a regular program of IPB University Students) that was continued by ‘teaching in schools’ program. This program taken place in Mount Leutik Village. Teaching at this school was carried out to students from Open Middle School, Package B, and Package C. The Nusa Educator Community and the IPB University KKNT team carried out program planning, including acceptance and search for new students, preparation of teaching materials and the determination of teaching locations. Furthermore, socialization was carried out simultaneously to the community so that their children who are not yet in school are sent to school. The outputs of this activity were to increase the motivation of students who have dropped out of school to continue education until they graduate and provide knowledge for students so that they are able to achieve graduation according to their level and are able to increase graduation rates at the elementary, junior high, and high school levels in the local area.
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Widyastuti, Hardiana; Zahra, Nisa; Handayani, Nesti; Munandar, Jono Mintarto
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
Analisis Tingkat Pengetahuan Dan Kepercayaan Masyarakat Umum Terhadap Indikator Halal Dan Regulasi Halal Di Jabodetabek Anadya Prames, Amberly; Haq, Anaksya; Lius, Mandy Aileen; Khusnul Khatimah, Mutiara; Zahra, Nisa
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 2 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i2.2508

Abstract

Indonesia, sebagai negara dengan populasi Muslim terbanyak, memiliki potensi besar dalam industri halal, dengan lebih dari 207 juta Muslim, yang mewakili sekitar 87,2% dari populasi. Penelitian ini bertujuan untuk menganalisis tingkat pengetahuan dan kepercayaan masyarakat mengenai indikator dan regulasi halal di Jabodetabek. Penelitian ini menyoroti pentingnya sertifikasi halal dalam membangun kepercayaan konsumen, terutama di kalangan umat Islam. Meskipun pemerintah berupaya meningkatkan aksesibilitas sertifikasi halal, banyak pemangku kepentingan, terutama usaha mikro dan kecil (UMKM), yang kurang menyadari manfaatnya. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan kuantitatif, mengumpulkan data melalui survei yang disebarkan kepada masyarakat. Hasil menunjukkan adanya variasi tingkat pengetahuan dan kepercayaan terkait sertifikasi halal, mengungkapkan kesenjangan dalam pemahaman tentang proses sertifikasi dan kerangka regulasi. Penelitian ini menekankan perlunya inisiatif pendidikan untuk meningkatkan kesadaran dan penerimaan terhadap regulasi halal, yang pada akhirnya mendukung pertumbuhan industri halal di Indonesia. Kontribusi penelitian ini terletak pada penyediaan wawasan yang mendalam mengenai sikap masyarakat terhadap regulasi halal, serta rekomendasi strategis untuk pemangku kepentingan dalam meningkatkan pemahaman dan penerapan sertifikasi halal di kalangan UMKM, yang diharapkan dapat memperkuat posisi Indonesia sebagai pemimpin global dalam industri halal.
Co-Authors Anadya Prames, Amberly Azca, Rafie Mumtaz Damari, Arfan Faqih Udin dan Jono M. Munandar Meivita Amelia Firdaus, Guntur Handayani, Nesti Haq, Anaksya Hardiana Widyastuti Khusnul Khatimah, Mutiara Lius, Mandy Aileen Nurul Hidayati