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All Journal Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara
Chintia Anggraini
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STRATEGI PENINGKATAN DAYA SAING UMKM DI ERA DIGITAL: STUDI LITERATUR Nanda Ramadhan; Rekha Olivia Haini; Chintia Anggraini; Okta Vera; Alief Rakhman Setyanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi digital membuka peluang sekaligus tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Artikel ini merupakan studi literatur yang mensintesis bukti empiris dan kajian teoretis mengenai strategi yang efektif untuk meningkatkan daya saing UMKM di era digital. Metode penelitian berupa penelusuran sistematis terhadap artikel ilmiah, laporan internasional, dan studi kasus dari periode 2018–2025 pada basis data open-access. Hasil kajian mengidentifikasi enam strategi utama: (1) adopsi pemasaran digital dan e-commerce; (2) penguatan kapabilitas digital (literasi & kepemimpinan digital); (3) inovasi model bisnis dan integrasi teknologi (mis. pembayaran digital, manajemen rantai pasok berbasis TI); (4) akses pembiayaan dan dukungan kebijakan; (5) penggunaan data & analitik (termasuk AI ringan); dan (6) pembentukan ekosistem/kolaborasi (platform, pelatihan, lembaga pendamping). Implikasi kebijakan menekankan kombinasi pelatihan praktis, insentif finansial, dan peningkatan infrastruktur digital untuk mendorong transformasi yang inklusif. Studi ini merekomendasikan penelitian lanjutan kuantitatif untuk menguji efektivitas strategi pada sektor dan konteks wilayah tertentu
Pemberdayaan UMKM Arang Briket Tempurung Kelapa bagi Masyarakat Desa Negara Agung Lampung Utara Eka Yuniasih; Apriza; Ardian Saputra; Ari Almansyah; Arif Bagas Sanjaya; Binti Maulina; Cahyani Wulandari; Chesia Afriza; Chintia Anggraini; Muhammad Amir Syuhada
Wisanggeni: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Desember (2025) Wisanggeni : Jurnal Pengabdian Masyarakat
Publisher : Institut Agama Islam Ma’arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/wisanggeni.v5i2.6623

Abstract

Indonesia, as one of the largest coconut producers in the world, continues to face challenges in optimizing the economic potential of coconut shell waste, which is often discarded or used as low-value traditional fuel. In Desa Negara Agung, Lampung Utara, this issue is also evident, while the community simultaneously struggles with limited knowledge of production techniques, managerial capacity, and digital marketing strategies for developing coconut shell briquette enterprises. This community service activity, implemented through the Community Service Program (KKN), aimed to empower local MSMEs by transforming coconut shell waste into high-quality, eco-friendly briquettes. The program was grounded in empowerment theory and the Asset-Based Community Development (ABCD) approach, emphasizing active participation and utilization of local resources. Methodologically, it applied Participatory Action Research (PAR) with stages of problem identification, planning, action, evaluation, and reflection. The findings demonstrate improvements in briquette production skills, innovations in hygienic and attractive packaging, and the adoption of digital marketing platforms. These outcomes indicate that the program not only enhanced the economic capacity of local MSMEs but also supported environmental sustainability through the productive use of coconut shell waste.
Co-Authors Alief Rakhman setyanto apriza Ardian Saputra Ari Almansyah Arif Bagas Sanjaya Binti Maulina Cahyani Wulandari Chesia Afriza Eka Yuniasih Muhammad Amir Syuhada Nanda Ramadhan Okta Vera Rekha Olivia Haini