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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis International Journal of Supply Chain Management Eksis: Jurnal Riset Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Yusepaldo Pasharibu
Universitas Kristen Satya Wacana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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The Effect of Online Customer Experience Towards Repurchase Intention Yusepaldo Pasharibu; Eristia Lidia Paramita; Gea Stephani
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet users develop rapidly in a developing country, such as Indonesia. Therefore, it will change the consumer behavior, mainly the way of transaction, which is from conventionally to electronically that called as e-commerce. Moreover, one of the objectives that all business either conventional or online want is to achieve the loyal consumer. The indicator of the loyal consumer mainly determines through repurchase intention that can be chasing while they can give their customers a positive experience. This study aimed to observe the effect of customer experience toward repurchase intention in one of a favourite e-commerce site in Indonesia, called as Tokopedia. A quantitative method with 200 respondents conducted in this research. Thus the data were analysed using multiple linear regressions technique. The findings of this study showed that customer experience variables, including sense, feel, act and relate positively influenced to repurchase intention, whereas, variable think had no affected to the repurchase intention.
DIGITALIZATION STRATEGIES THROUGH BRAND IMAGE, CELEBRITY ENDORSER, AND EWOM OF INDONESIAN HALAL PRODUCT TOWARDS A PURCHASE DECISION Yusepaldo Pasharibu; Ajeng Nurhidayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3034

Abstract

A purchase decision is one essential goal that all businesses want to achieve, particularly to sustain their business. In order to pursue that objective, businesses apply various digitalization strategies, including strengthening the image of their brands, approaching celebrity endorsers, and spreading the power of electronics word of mouth (eWOM). However, there was an inconsistent result that stated brand image and eWOM do not influence a purchase decision. Based on those explanations, this study examined whether brand image, celebrity endorser and eWOM have an influence towards purchase decision. To aim the research objectives, the data from 245 respondents collected using a purposive sampling technique through both online and offline questionnaires. Thus, collected data were analyzed using multiple regression analysis techniques. The results of this study conclude that all variables, including brand image, celebrity endorser, and eWOM positively influence towards purchase decision of Indonesian halal products both partially and simultaneously. Furthermore, the degree of the significant result might allegedly be supported by some predominate indicators, including the research object that recognizes as a halal product or responsible and trustee. Keywords: brand image, celebrity endorser, electronic word of mouth, purchase decision
Promotion, Innovation, and Product Quality towards Purchase Decisions of Sukoharjo Batik Cloth during Covid-19 Pandemic Veronica Vivi Novianti Kusuma Putri; Yusepaldo Pasharibu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5788

Abstract

The Covid-19 pandemic has an impact on all sectors, one of which is the economy, which affects MSMEs in Indonesia, especially batik cloth craftsmen in Sukoharjo. Several strategies to make purchasing decisions for business continuity carried out by these entrepreneurs include promotion, innovation, and creating quality products.This study aims to analyze and determine the effect of promotion, innovation and product quality on purchasing decisions on Sukoharjo batik cloth. The sample of this study was as many as 200 respondents obtained by purposive sampling technique using a questionnaire. The criteria for respondents are those who have bought Sukoharjo batik cloth. Hypothesis testing using multiple linear regression technique. The results showed that promotion and product quality proved to have an effect on purchasing decisions, but innovation had no effect on purchasing decisions.
Service Quality In Increasing Participation Of Co-Operative Members Yunita Silintowe; Yusepaldo Pasharibu
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 15 No. 2 (2020)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v15i2.749

Abstract

Member participation is a significant element in spurring activity and for maintaining a unifying bond in a co-operative. This study explores service quality's effect on member participation in the primary employee co-operative (primkopkar) Manunggal. This type of research is explanatory with a quantitative approach. The population in this study were members of the Manunggal co-operative, and the sample in this study was 98 people. The data analysis tool used Structural Equation Modeling (SEM), which was processed with the Linear Structural Relationship (LISREL) statistical program. The results showed that service quality had a significant effect on increasing the participation of co-operative members.
Brand image, Lokasi, dan Fasilitas Sport Club Gym terhadap Loyalitas Pelanggan Nanang, Nanang; Pasharibu, Yusepaldo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 5 No. 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.501 KB) | DOI: 10.23887/jppsh.v5i1.33188

Abstract

Gym adalah salah satu olahraga populeruntuk melatih kebugaran tubuhdengan menggunakan beban dan alat-alat gym untuk membentuk tubuh.Saat ini Indonesia berada posisi  tier 3, orang yang paling rutin dan gemar melakukan olahraga di gym adalah  generasi milenial dengan presentase 48% dan generasi X menempati posisi kedua presentase 32%.Tujuan penelitian  ini untuk menganalisis dan mengetahui pengaruh brand image, lokasi, dan fasilitas terhadap loyalitas pelanggan di Golden Sport Club Salatiga. Sampel dalam penelitian ini terdiri dari 200 responden. Teknik pengumpulan data menggunakan kuesioner dengan metode purposive samplingdengan kriteria yang sudah berolahraga di gym Golden Sport Club Salatiga dan berdomisili di Salatiga. Uji hipotesis menggunakan SPSS. Hasil penelitian ini menunjukkan Nilai signifikansi untuk brand image terhadap loyalitas pelanggan adalah sebesar 0.002 < 0.05 dan nilai t hitung 3.097>1.972. Nilai signifikansi untuk lokasi terhadap loyalitas pelanggan adalah sebesar 0.010 < 0.05 dan nilai t hitung 2.588>1.972. Nilai signifikansi untuk fasilitas terhadap loyalitas pelanggan adalah sebesar 0.000 < 0.05 dan nilai t hitung 5.429>1.972. Dapat disimpulkan bahwa brand image, lokasi, dan fasilitas memiliki pengaruh terhadap loyalitas pelanggan pada gym Golden Sport Club Salatiga.
Electronic Word of Mouth, Promosi Melalui Media Instagram dan Kualitas Produk Terhadap Keputusan Pembelian Wintang, Faza Puspita; Pasharibu, Yusepaldo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 5 No. 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.455 KB) | DOI: 10.23887/jppsh.v5i1.33320

Abstract

Bisnis kafe dengan konsep kedai kopi menjadi tren bisnis baru di kalangan pebisnis, strategi pemasaran yang baik untuk menjaga kelangsungan bisnis dan mempertahankan konsumen terutama dalam keputusan pembelian. Tujuan penelitian ini untuk menganalisis pengaruh variabel e-WOM, promosi melalui media sosial Instagram, dan kualitas produk terhadap keputusan pembelian. Jenis penelitian ini adalah penelitian kuantitatif dengan sampel penelitian ini sebanyak 100 responden dengan teknik purposive sampling melalui kuesioner. Metode pengumpulan data menggunakan kuesioner. Teknik analisis data digunakan adalah analisis regresi berganda dengan terlebih dahulu menguji asumsi klasik. Berdasarkan nilai t-hitung sebesar 4,224 dan t-tabel 1,984 sehingga dapat disimpulkam bahwa 4,224 > 1,984 serta diperoleh signifikan 0,000 < 0,05 maka H0 ditolak dan H1 diterima Hasil penelitian menunjukkan bahwa e-WOM, promosi melalui media sosial Instagram, dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian.
The Influence of Brand Ambassador Credibility, Brand Image, and Brand Awareness on Purchase Decisions for Cosmetic Products Ardiyani, Novika; Pasharibu, Yusepaldo
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.18354

Abstract

This study examines the influences of brand ambassadors, brand image, and brand awareness on product purchasing decisions in Salatiga City, especially toward the purchase decision of Maybelline cosmetics products. The type of research used in this research is descriptive statistical research using quantitative methods. The respondent in this study is 100 women who live in Salatiga City. This research data collection used a questionnaire that is distributed to respondents through Google Forms. The test results indicate that the level of brand ambassadors and brand image has a positive influence on purchasing decisions, particularly for Maybelline cosmetics products. Meanwhile, there is no influence on product purchase decisions based on brand awareness.
Co-Authors A. Rossy Indriani Ajeng Nurhidayah Ardiyani, Novika Derby Juliana Osak Eristia Lidia Paramita Ferry Jie Gea Stephani Jessica Aprilia Soerijanto nanang nanang Permono, Valentino Ronggo Stefianus Febrianto Veronica Vivi Novianti Kusuma Putri Wintang, Faza Puspita Yunita Budi Rahayu Silintowe