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All Journal The Indonesian Journal of Business Administration Jurnal Ilmiah Manajemen dan Bisnis (JIMB) TIJAB (The International Journal of Applied Business) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) International Journal of Applied Business Research Jurnal Perilaku dan Strategi Bisnis Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Indonesian Journal of Social and Environmental Issues (IJSEI) International Journal of Social Service and Research International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Eduvest - Journal of Universal Studies International Journal of Entrepreneurship and Sustainability Studies Journal Integration of Social Studies and Business Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Integration of Management Studies
Anggoro, Yudo
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SOUTHEAST ASIA BUSINESS GROWTH STRATEGY OF GREEN ADDITIVE IN DECORATIVE PAINT MARKET AT ROXY CHEM COMPANY Purnomo, Rosiana Irta; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3005

Abstract

Roxy Chem is a global material science company based in the United States with a diverse product portfolio in the coating market. The global paint market is projected to grow, and Southeast Asia is identified as a key region for growth due to rapid industrialization and urbanization, with an estimated CAGR around 5-7%. The decorative paint market holds the largest share in the global coating market. Aligning with its sustainability goals, Roxy Chem focuses on the decorative paint market, and Southeast Asia is considered as an important region for Roxy Chem’s strategy to increase its market shares. In Southeast Asia, Roxy Chem encounters several challenges and issues in expanding its market shares. Primarily, due to the lack of stringent air pollution regulations, aggressive competition and long lead times for product delivery. With the pressure from the CEO and a top-down strategy to grow the market shares, it is necessary to define a comprehensive participation strategy that will enable the company to increase the market share from 5% to 30% by the year of 2030. Formulating an effective strategy to increase market share is crucial for enhancing the success rate following data collection through in-depth interviews for key end users and distributors across Southeast Asia. Initially, understanding internal and external factors that affect decorative paint market in SEA is necessary to identify the opportunities and challenges to grow the market. Once the factors are understood, Roxy Chem can develop their strategy utilizing STP (Segmentation, Targeting, Positioning) framework and the marketing mix 4Ps. Finally, based on the strategies developed, Roxy Chem can outline an implementation plan and conduct opportunity review using the Real, Win, Worth (RWW) framework to surpass the competitors in the market. By executing the participation strategy, Roxy Chem can achieve its growth objectives and improve its profitability in the long run.
THE EFFECTIVENESS AND IMPACT OF RSPO CERTIFICATIONS ON SUSTAINABILITY PRACTISES IN THE PALM OIL INDUSTRY: A CASE STUDY IN PT XYZ Harsono, Satria Budi; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3093

Abstract

This research examines the effectiveness and impact of RSPO (Roundtable on Sustainable Palm Oil) certification on sustainability practices in the palm oil industry, focusing on PT XYZ as a case study. As a downstream company utilizing the RSPO Supply Chain Certification with the Mass Balance model, PT XYZ sources Certified Sustainable Palm Oil (CSPO) and Certified Sustainable Palm Kernel Oil (CSPKO) from growers, aiming to align its business operations with global sustainability standards. The research analyzes the extent to which RSPO certification has promoted sustainable practices, contributed to environmental protection, and supported business growth within the context of Indonesia’s palm oil sector. The findings indicate that RSPO certification has enabled PT XYZ to enhance supply chain transparency, access premium international markets, and support the broader adoption of sustainable palm oil. Industry wide evidence shows RSPO certified supply chains contribute to reduced greenhouse gas emissions, improved peatland conservation, and lower fire risk. However, challenges remain regarding full traceability and the inclusion of smallholders. The study concludes that while RSPO certification is an effective mechanism for advancing sustainability in the palm oil industry, continuous improvement, stakeholder collaboration, and enhanced transparency are essential for maximizing its impact.
PROPOSE BUSINESS STRATEGY DURING ECONOMIC DOWNTURN IN STORAGE TANK SERVICE PROVIDER TO GAIN BACK MARKET SHARES: CASE STUDY AT PT VICTORY TERMINAL MERAK Hajar, Shinta Siti; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3122

Abstract

PT Victory Terminal Merak, a subsidiary of a global storage tank provider headquartered in the Netherlands, has played an important role in supporting Indonesia’s trade and energy infrastructure through its terminal operations in Merak region. For the past 5 years, the company has been facing challenges caused by the global pandemic (COVID-19) and the subsequent global economic downturn triggered by geopolitical tensions and inflations. These external factors have immensely affected operational efficiency, customer retention, and revenue performance. Despite positive growth projections in the Asia Pacific oil and gas storage market, PT Victory Terminal Merak has not been able to fully leverage these opportunities due to outdated commercial strategies and a centralized decision-making structure from the regional office in Singapore. This thesis explores the underlying factors contributing to the terminal’s declining competitiveness, focusing on its sales, and marketing approach, which has not been pacing with evolving customer expectations and local market dynamics. Drawing on a combination of qualitative insights and quantitative findings, this research identifies key internal inefficiencies and external market pressures while introducing a revised commercial direction tailored to the Indonesian context, emphasizing customer-centric practices, greater operational agility, and a cultural shift toward continuous improvement.
Co-Authors ., Ineza Adwitya Setiawan, Amanda Afgani, Kurnia Fajar Afriansyah Afriansyah Agnevia, Renita Aldipta, Ryandana Andri Hilary Ariani Ariani Asep Darmansyah Astari, Airen Widhia Aulia, Hilmi Ayeisha, Bthari Ayudiatri, Safira Boediman, Alfred Dian Kumalasari, Elisabeth Dina Rachman, Farah Eko Susanto Fathin, Muhammad Fauzi, Arief Fitrianda, Saldy Gloria, Angeline Gumilang, Danang Muchammad Hajar, Shinta Siti Hakam, Dzikri Firmansyah Halim, Robbyson Harsono, Satria Budi Indrayana, Gun Gun Intan Paramithasari, Tjokorda Istri Lede Mude Ragawino, Ocktavianus Mandrian, Anzala Adli Mariskova, Devina Nashiruddin Haramaini, Muhammad Naulita, Puty Nomura, Kazuya Nurillah Jamil Achmawati Novel Prabowo, Arwan Purbayati, Radia Purnomo, Rosiana Irta Putra Dwi Kurniawan, Raditya Raden Aswin Rahadi Rahadi, Raden Aswin Rizki Andenaz, Wahyu Sianturi, Ishak