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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Penkomi : Kajian Pendidikan dan Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Jurnal Literasi dan Pembelajaran Indonesia Jurnal Pengembangan Masyarakat Lokal
Sumbawati, Novi Kadewi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS SWOT DALAM MERUMUSKAN STRATEGI PEMASARAN UMKM UD. RISNA MEUBEL PADA MASA PANDEMI COVID-19 Farsita, Firda; Karmeli, Elly; Sumbawati, Novi Kadewi
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1343

Abstract

This study aims to formulate appropriate strategies to improve marketing performance at UD.Risna Meubel MSMEs during the Covid-19 pandemic using SWOT analysis. This study used descriptive methods to provide a systematic description of marketing strategies at UD. Risna Meubel MSMEs during the Covid-19 pandemic used SWOT analysis. The data used in this study was qualitative data in the form of information related to internal and external conditions at UD. Risna Meubel MSMEs during the Covid-19 pandemic. The researchers obtained this data directly from several informants who served as sources. The data used in this study was collected using structured interview techniques. The data that has been collected will be analyzed using SWOT analysis techniques to determine the most appropriate strategy for improving marketing performance at UD.Risna Meubel MSMEs during the Covid-19 pandemic. The results of this study showed that the position of UD. Risna Meubel MSMEs was in quadrant I. The strategy that can be implemented in this condition is to support aggressive policies (growth oriented strategy). This can be done by taking advantage of the strengths and opportunities they have to overcome the weaknesses and threats they face so that they can improve marketing at UD. Risna Meubel MSMEs. Based on the results of the SWOT analysis, four strategies can be formulated to improve marketing performance at UD. Risna Meubel MSMEs during the Covid-19 pandemic, namely SO strategy (strengths-opportunities), WO strategy (weaknesses-opportunities), ST strategy (strengths-threats) and WT strategy (weaknesses-threats).
OPTIMALISASI MODEL MANAJEMEN KEPEMIMPINAN DALAM UPAYA PENINGKATAN KUALITAS SUMBER DAYA MANUSIA DI SEKOLAH Sumbawati, Novi Kadewi; Rahim, Abdul; Elvazira, Eda
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 1 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i1.1592

Abstract

This study aims to determine the relationship between leadership management in efforts to improve the quality of human resources in schools. The type of this study was associative study which aims to determine the effect of the leadership management on improving the quality of human resources in schools. The type of data used in this study was quantitative data obtained directly from respondents using a questionnaire. The respondents for this study are all human resources educators (teachers) at SDN Kakiang, North Moyo Sub-District, Sumbawa District, totaling 12 people. The data used in this study were processed with SPSS software for analysis using simple linear regression analysis techniques, partial hypothesis testing (t test), and coefficient of determinant testing (R2). The results of this study showed that the leadership management had a positive and significant effect on the quality of human resources in schools. The ability of leadership management to influence the quality of human resources in schools was 28.7%, while the remaining of 71.3% was influenced by other factors not examined in this study, such as curriculum factors, educational policies, educational facilities, technology applications and communication in education.
MENINGKATKAN KEPEDULIAN TERHADAP SESAMA MELALUI GERAKAN BERBAGI BERKAH RAMADHAN DAN SILATURRAHMI Asmini, Asmini; Karmeli, Elly; Ismawati, Ismawati; Sumbawati, Novi Kadewi; Sutanti, Marisa; Rachman, Rosyidah
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ramadhan merupakan bulan yang penuh dengan rahmat dan keberkahan. Di bulan ini, umat Islam dianjurkan untuk meningkatkan amalan ibadah dan perbuatan baik. Salah satu amalan yang mulia adalah berbagi kepada sesama yang membutuhkan. Gerakan Berbagi Berkah Ramadhan dan Silaturahmi merupakan salah satu cara untuk mewujudkan kepedulian terhadap sesama. Kegiatan ini bertujuan untuk membantu masyarakat yang kurang mampu, sekaligus mempererat tali silaturahmi antar sesama. Metode Pelaksanaan Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan dengan pendekatan social yang dilaksanakan pada bulan April 2024 dimulai sejak pukul 16.00 - 17.30. yang ditujukan kepada masyarakat pada umumnya serta terhadap para pengguna jalan khususnya menjelang berbuka puasa di Kecamatan Sumbawa di lokasi pada Taman Mangga Sumbawa Besar Sumbawa dengan tahapan kegiatan : a. Persiapan b. Pelaksanaan c. Penutup. Kegiatan berhasil dilaksanakan sesuai dengan tujuan yang telah ditetapkan.
Dampak Strategi Pemasaran Digital terhadap Loyalitas Konsumen di E-Commerce: Studi Kasus Shopee Indonesia Muhajirin, Muhajirin; Purnama, Ita; Sumbawati, Novi Kadewi
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2863

Abstract

This study aims to analyze the impact of digital marketing strategies on consumer loyalty in the Shopee Indonesia e-commerce platform. Digital marketing encompasses various methods such as digital advertising, social media, loyalty programs, and flash sales, which are employed to attract and retain consumers. The study uses a quantitative approach with a survey of 200 respondents who are active Shopee users. The results indicate that digital marketing has a significant influence on consumer loyalty, with loyalty programs having the greatest impact, followed by digital advertising, social media, and flash sales. A simple linear regression analysis shows that digital marketing accounts for 56% of the variation in consumer loyalty. This research highlights the importance of integrated digital marketing strategies to enhance consumer engagement and loyalty.
PENGARUH KECERDASAN EMOSIONAL DAN LITERASI DIGITAL TERHADAP KINERJA PEGAWAI GENERASI Z KOTA BIMA Jaenab, Jaenab; Sumbawati, Novi Kadewi; Mukminin, Amirul
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2932

Abstract

The purpose of this study was to determine the positive and significant influence of emotional intelligence and digital literacy on the performance of Generation Z employees in Bima City. This research is a quantitative study. This type of research is associative with the population used in this study, namely all Generation Z employees in Bima City. The sample used in this study was Generation Z employees in Bima City totaling 100 employees. The sampling technique in this study used purposive sampling based on criteria, the research instrument used was a questionnaire with a Likert scale. The analysis tool used in this study used multiple linear regression analysis using SPSS version 21. The results of this study are: 1) Emotional Intelligence does not have a positive and significant effect on the Performance of Generation Z Employees in Bima City. 2) Digital Literacy has a positive and significant effect on the Performance of Generation Z Employees in Bima City. 3) Emotional Intelligence and Digital Literacy have a positive and significant effect on the Performance of Generation Z Employees in Bima City.
ANALISIS PENGARUH SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH (PAD) KABUPATEN SUMBAWA BARAT Dewi, Sinar Laksamana; Ismawati, I; Sumbawati, Novi Kadewi
Jurnal Ekonomi & Bisnis Vol. 12 No. 3 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i3.1858

Abstract

This study aims to determine the effect of the tourism sector on the Locally-Generated Revenue (PAD) of West Sumbawa District. This type of research is associative which aims to analyze the influence of the tourism sector which is proxied by the number of tourist visits (X) on the Locally-Generated Revenue (PAD) of West Sumbawa District. The type of data used was quantitative data. This study used secondary data collected using documentation techniques obtained from documents published by the Central Statistics Agency (BPS) of West Sumbawa District. The collected of data was processed using statistical processing software Statistical Package for The Social Science (SPSS) to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determinant coefficient testing (R2). The results of this study showed that tourist visits had a positive and significant effect on the Locally-Generated Revenue (PAD) of West Sumbawa District. This means that the more tourists who come to visit will increase the more Locally-Generated Revenue (PAD) of West Sumbawa District. Likewise, the decrease in the number of tourists who come to visit will decrease the more Locally-Generated Revenue (PAD) of West Sumbawa District. The ability of the tourist visit variable to effect on the Locally-Generated Revenue (PAD) of West Sumbawa District was 59.4%, while the remaining of 40.6% was effected by other variables outside this research model, such as the number of tourist attractions, the number of cultural attractions, the number of hotels, and the number of restaurants.
ANALISIS ATRIBUT KUALITAS PELAYANAN APARATUR PEMERINTAH DESA DALAM MENINGKATKAN KEPUASAN MASYARAKAT Sumbawati, Novi Kadewi; Fitriani, F
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 2 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i2.1831

Abstract

The purpose of this study was to know the effect of apparatus service on communities’ satisfaction at the Kerato Village Office, Unter Iwes Sub district, Sumbawa District. The type of this study was associative study which aims to know the effect or the relationship between two or more variables. The data used in this study was quantitative data. The type of data used was primary data. The method used to collect data was through questionnaire. The technique of determining sample was used Slovin formula. The numbers of samples in this study were 98 people and were selected randomly. Data analysis was performed using Smart PLS 3.0 M3 Software, including testing the measurement model (outer model) and testing the structural model (inner model). The results of study showed that partially tangible had effect on community satisfaction in Kerato village office, it was based on the value of t-value was higher than t-table (2.288 > 1.290), then reliability had effect on community satisfaction at the Kerato Village Office, it was based on t-value was higher than t-table (1.720 > 1.290), then Responsiveness did not have effect on community satisfaction at the Kerato Village Office, it was based on t-value was lower than t-table (1,197 < 1.290). Furthermore, the value of r square was 0.445 it means that the percentage effect of tangible, realibility and responsiveness on community satisfaction in Kerato village office was 44.5% while the remaining of 54.5% was affected by other variables outside of this study.
Dampak Pademi Covid-19 Terhadap Implementasi Kebijakan Kampus Merdeka (Study Di Universitas Samawa ) Iskandar, Syaifuddin; Asmini, Asmini; Fitriyani, Ika; Sumbawati, Novi Kadewi
Jurnal Literasi dan Pembelajaran Indonesia Vol 2 No 1 (2022): Januari-Juni
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Impact of the COVID-19 Pandemic on the Implementation of the Independent Campus Policy (Study at Samawa University), This study aims to determine the Impact of the COMID-19 Pandemic on the Implementation of the Independent Campus Policy. This type of research uses a qualitative research type, with qualitative data types while the data source is primary data and Secondary Data, sampling technique for informants using snowball sampling technique: those who are considered sufficient to be able to provide opinions and statements that do not change More specifically, the number of selected informants is eight people who are considered very related to interested parties in the implementation The independent campus policy consists of the Chancellor, the Dean of the Head of Lecturer Study Program, the Head of LPPM, the Head of LPMU, the Head of BAAK and the Head of BAUK, while the Data Collection Techniques used in this study are Interview Observation and Documentation. Alisa Duta Qualitative with the constant comparative method or Triangulation by checking the validity of the data used is Triangulation and based on the results of Data Analysis and Discussion, the conclusions of the research on the Impact of the COMID-19 Pandemic on the Implementation of the Independent Campus Policy (Study at Samawa University) which includes 1 Changing the Satker PTN into a BH PTN 2. Simplification of Higher Education Accreditation 1 Opening New Study Programs, 4. Two Semester Off-Campus Activities, 5. Student Exchange, 6. Internship or Work Practice. Teaching Assistantship in Education & Research Unit or Rist. 9 Humanitarian Projects 10 Entrepreneurial Activities 11 Independent Studies/Projects 12 Building Villages or Thematic Real Work Lectures (KKNI) Students 13. Studying Systems, Seminars and Working in Higher Education using Information Technology Online through Zoom Meetings, 14. Learning by Using Information Technology Online through E-Learning 15 Working Using Information Technology Online with Work From Home Shows Positive Impacts and Negative Impacts, namely as follows: Positive Impacts as follows Easier and Efficient because it is carried out Online, Online and Virtual Entrepreneurship Students have a great opportunity in help provide Jasah and open an Online Business, IT Mastery is important, Learning with E-learning can be anytime and anywhere. Learning and working online/school from home and Work From Home are variants for Discipline. Negative Impacts are as follows: All programs are not implemented effectively / not optimally because they are carried out online, during and Viktual and constrained by the provision of internet access, network signal disturbances and limited quotas, we are still not familiar with WFH then Accreditation Implementation is difficult to negotiate directly and there are special conditions that must be met. Being a Teaching Assistant in the Education Unit is constrained because all BDR schools and all activities are constrained by the Health Protocol. Entrepreneurship Students need to choose the entrepreneurial sector ha ha rustepar because people's purchasing power is decreasing.
PENGUATAN KEUNGGULAN BERSAING MELALUI KEMAMPUAN INOVASI DAN ORIENTASI PASAR Fitriyani, Ika; Sumbawati, Novi Kadewi; Haryadi, Wahyu; Asmini, Asmini; Ismawati, Ismawati
Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 1 (2025): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v8i1.1961

Abstract

Kegiatan pengabdian ini bertujuan untuk memberikan edukasi kepada pelaku UMKM di Kecamatan Sumbawa tentang pentingnya kemampuan inovasi dan orientasi pasar dalam meningkatkan daya saing. Metode kegiatan ini melalui wawancara langsung kepada responden. Populasi dalam kegiatan ini adalah seluruh UMKM yang beroperasi di Kecamatan Sumbawa, dengan Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui daftar wawancara terstuktur kepada responden. Daftar wawancara tersebut meliputi identifikasi dari variabel penelitian di antaranya kemampuan inovasi dan orientasi pasar. Hasil dari kegiatan pengabdian ini adalah menambah wawasan dan pengetahuan serta informasi yang luas tentang penguatan keunggulan bersaing melalui kemampuan inovasi dan orientasi pasar. Khususnya pelaku UMKM agar lebih fokus dalam megembangkan strategi pemasaran melalui peningkatan inovasi dan orientasi pasar serta memahamai kebutuhan pasar untuk memperkuat daya saing mereka di perubahandinamika lingkungan bisnis di era digital.
Konsep Berpikir Desain Untuk Meningkatkan Kapabilitas Inovasi UMKM Kabupaten Sumbawa Fitriyani, Ika; Karmeli, Elly; Sumbawati, Novi Kadewi; Sudiharti, Nining; Rahman, Rosydah; Kamal, Afina Aurellya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.4846

Abstract

The importance of learning and understanding design thinking capabilities and innovation capabilities is the key to developing MSME businesses. The application of strategic concepts through design thinking and innovation capabilities is able to have entrepreneurial skills to predict better business profits in the future. The ability to think creatively and innovatively through the Bale Berdaya Sumbawa program can create collaboration for MSMEs and strengthen the local economy and improve the quality of life of the people of Sumbawa Regency. The purpose of this activity is to encourage MSME actors to develop knowledge and business success so as to create new economic opportunities. therefore, through the sharing method, discussion or question and answer online or offline which has been followed by all participants from the MSME Bale Berdaya Program, MSMEs from Car Free Day Activities and students. The benefits of this activity provide convenience and in-depth understanding to participants to always be creative, innovative, resilient and strong in facing challenges and changes in the business economy in a better future. In conclusion, this activity went smoothly and orderly and all participants were committed to advancing their products so as to produce economic welfare for their families. Therefore, in the future it is important to continue and improve it into a national seminar attended by all MSME actors along with all MSME assistants and other stakeholders on Sumbawa Island and facilitated with awards in the form of certificates for all parties involved in this program.
Co-Authors AA Sudharmawan, AA Abdul Rahim Amirul Mukminin Asmini, Asmini Darussalam, Marzuki Dewi, Sinar Laksamana Elvazira, Eda Farsita, Firda Fitriani, F Fitriyani, Ika Haryadi, Wahyu Ismawati Ismawati Ismawati, I Ita Purnama, Ita Jaenab, Jaenab Kamal, Afina Aurellya Karmeli, Elly Putri, Amelia Rahman, Rosydah Rosyidah Rachman Sudiharti, Nining Sutanti, Marisa Syaifuddin Iskandar, Syaifuddin