Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Cendekia Eksakta Mediagro
Ganestyani, Indah Arum
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Mechanical Engineering Medicine & Pharmacology

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) DI KECAMATAN TODANAN KABUPATEN BLORA Mu’adzim, Agus; Sasongko, Lutfi Aris; Ganestyani, Indah Arum
CENDEKIA EKSAKTA Vol. 9 No. 1 (2024)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ce.v9i1.11024

Abstract

White oyster mushrooms are an agricultural product that is easily damaged so they must be marketed immediately through marketing activities. Obstacles in marketing efforts are the length and shortness of marketing channels which can affect margins, farmer's share and marketing effectiveness. The research method used is a quantitative descriptive method. The farmer sampling technique uses saturated sampling, while the trader sample uses snowball and incidental techniques. Based on the research results, three marketing channels for white oyster mushrooms were obtained in Todanan District, Blora Regency, namely marketing channel I: farmers → final consumers, channel II: farmers → retailers → final consumers, and channel III: “farmers → wholesalers → retailers → final consumer.”The margin and farmer's share for each channel formed, namely channel I, is IDR. 0/kg and 100%, channel II Rp. 9,000/kg 64%, and channel III Rp. 10,000/kg and 60%. All marketing channels for white oyster mushrooms in Todanan District, Blora Regency are efficient based on the marketing efficiency criteria, namely ≤ 50%. Kata kunci: Efficiency, farmer’s share, margin, marketing channels, white oyster mushrooms
ANALISIS EFISIENSI SALURAN PEMASARAN TAHU DI HOME INDUSTRY FADIL DESA SUMURGUNUNG KELURAHAN SUMBERREJO KECAMATAN GUNUNG PATI KOTA SEMARANG Nur, Habibah Bisri; Prabowo, Rossi; Ganestyani, Indah Arum
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.10011

Abstract

Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran, margin pemasaran, dan tingkat efisiensi pemasaran di home industry Fadil Desa Sumurgunung Kelurahan Sumberrejo Kecamatan Gunung Pati Kota Semarang. Penelitian ini menggunakan data primer yang didapatkan dari observasi dan wawancara responden. Penentuan metode pengambilan sampel pedagang menggunakan Snowball Sampling berjumlah 8 orang. Hasil penelitian menunjukan bahwa saluran pemasaran di home industry Fadil mempunyai 2 pola saluran pemasaran yaitu saluran pemasaran I produsen – pedagang pengecer – konsumen akhir, saluran pemasaran II produsen – konsumen akhir. Margin pemasaran pada pola saluran pemasaran I yaitu tahu putih sebesar Rp 1.500 perbungkus, tahu goreng sebesar Rp 1.000 perbungkus, dan tahu kulit sebesar Rp 1.000 perbungkus, sedangkan pada saluran pemasaran II antara tahu putih, tahu goreng, dan tahu kulit terdapat margin pemasaran sebesar Rp 0. Tingkat efisiensi pemasaran pada saluran pemasaran I yaitu tahu putih dengan persentase 13,8%, tahu goreng dengan persentase 13,8%, dan tahu kulit dengan persentase 16,7%, pada saluran pemasaran II yaitu tahu putih dengan persentase 2,8%, tahu goreng dengan persentase 2,4%, dan tahu kulit dengan persentase 3,2% sehingga saluran pemasaran di home industry Fadil Kecamatan Gunung Pati sudah efisien
THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH Ganestyani, Indah Arum; Jamhari, Jamhari; Masyhuri, Masyhuri
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.04

Abstract

Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute's performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management prioritizing concentrate here and one dimensional category.
Co-Authors Jamhari, Jamhari Lutfi Aris Sasongko Masyhuri Masyhuri Mu’adzim, Agus Nur, Habibah Bisri Rossi Prabowo