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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Cendekia Eksakta Mediagro
Ganestyani, Indah Arum
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Mechanical Engineering Medicine & Pharmacology

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Journal : Mediagro

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ANALISIS EFISIENSI SALURAN PEMASARAN TAHU DI HOME INDUSTRY FADIL DESA SUMURGUNUNG KELURAHAN SUMBERREJO KECAMATAN GUNUNG PATI KOTA SEMARANG Nur, Habibah Bisri; Prabowo, Rossi; Ganestyani, Indah Arum
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.10011

Abstract

Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran, margin pemasaran, dan tingkat efisiensi pemasaran di home industry Fadil Desa Sumurgunung Kelurahan Sumberrejo Kecamatan Gunung Pati Kota Semarang. Penelitian ini menggunakan data primer yang didapatkan dari observasi dan wawancara responden. Penentuan metode pengambilan sampel pedagang menggunakan Snowball Sampling berjumlah 8 orang. Hasil penelitian menunjukan bahwa saluran pemasaran di home industry Fadil mempunyai 2 pola saluran pemasaran yaitu saluran pemasaran I produsen – pedagang pengecer – konsumen akhir, saluran pemasaran II produsen – konsumen akhir. Margin pemasaran pada pola saluran pemasaran I yaitu tahu putih sebesar Rp 1.500 perbungkus, tahu goreng sebesar Rp 1.000 perbungkus, dan tahu kulit sebesar Rp 1.000 perbungkus, sedangkan pada saluran pemasaran II antara tahu putih, tahu goreng, dan tahu kulit terdapat margin pemasaran sebesar Rp 0. Tingkat efisiensi pemasaran pada saluran pemasaran I yaitu tahu putih dengan persentase 13,8%, tahu goreng dengan persentase 13,8%, dan tahu kulit dengan persentase 16,7%, pada saluran pemasaran II yaitu tahu putih dengan persentase 2,8%, tahu goreng dengan persentase 2,4%, dan tahu kulit dengan persentase 3,2% sehingga saluran pemasaran di home industry Fadil Kecamatan Gunung Pati sudah efisien
Penentuan Metode Kuantitatif Terbaik Dalam Peramalan Penjualan Selada Hidroponik Di Setya Agrofarm Ganestyani, Indah Arum; Suryaningrum, Rahma Sabilah
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 22 No 1 (2026): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v22i1.15135

Abstract

Setya Agrofarm is a business engaged in agriculture, especially hydroponic vegetables with commoodities being lettuce, a business that has only been operating for two years. The research location is located in Blimbing Village, Boja District, Kendal Regency. Setya Agrofarm in hydroponic lettuce cultivation using the NFT (Nutrient Film Technique) system. One of the problems faced in the agricultural business is the uncertainty in vegetables sales, causing conditions of shortage or excess supply, which occurs several times, therefore the importance of forecasting. This uncertainty is caused by several factors including price, weather, and market competition. The respondent sampling techniques uses Nonprobability sampling, namely snowball sampling. This technique was chosen because the data came from the first source which was incomplete and then required information from other sources. The number of forecasting methods, Setya Agrofarm requires an appropriate forecasting method to deal with supply uncertainty and sales trends, the purpose of this study is to determine the best quantitative forecasting method including Naïve, Moving Average, and the single exponentiant smoothing method based on he results of the smaller MAPE (Mean Absolute Percentage Error). The results of the study showed that the most accurate method was to forecast sales using the Moving Average method with a MAPE value of 27.53% at length, this method can be used as a reference for Setya Agrofarm in Forecasting the next one-year period.
Co-Authors Jamhari, Jamhari Lutfi Aris Sasongko Masyhuri Masyhuri Mu’adzim, Agus Nur, Habibah Bisri Rossi Prabowo Suryaningrum, Rahma Sabilah