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All Journal The International Journal of Accounting and Business Society Business and Finance Journal JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS MDP Student Conference Indo-Fintech Intellectuals: Journal of Economics and Business Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Economic and Bussiness Retail Jipmas : Journal Inovasi Pengabdian Masyarakat
Agustin, Maulina
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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Promoting MSME Sustainability: The Role of Halal Certification and E-Commerce Amalia, Riska; Putri, Levina Rachmawati; Agustin, Maulina
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 1 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i1.24608

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but still face various challenges in achieving business sustainability. Two factors considered capable of driving MSME sustainability are halal certification and the use of e-commerce. Halal certification serves as a guarantee of quality and consumer trust, while e-commerce opens wider market access and increases business efficiency. This study aims to comprehensively examine the role of halal certification and e-commerce in driving MSME sustainability through a literature study approach. The research method used is descriptive qualitative with content analysis of various relevant scientific sources. The results of the study indicate that halal certification and e-commerce, individually and simultaneously, contribute positively to increasing the competitiveness, performance, and sustainability of MSMEs. The synergy between the two is an important strategy in facing the challenges of the digital economy and global competition.
Co-Authors Alesia Hafidza Andini Anas Khair Prikurnia Andreas Octavini, Nanda Anna Khair Prikurnia Ari Darmawan Budiono, Danu Deliana, Marlina Dzulkirom AR, Moch Erdi Julham Fajri, Ratu Chaterine M. Azka Kesuma Wardana Nanda Andreas Octavini Pandiangan, Camaro Prikurnia, Anas Khair Puspita, Riska Dara Puspitasari, Ayudia Dwi Puspitasari, Yeni Putri, Levina Rachmawati Rachmawati, Levina Rahmawati, Yannisa Ratu Chaterine Fajri Riska Amalia Rudi Kurniawan Rudi Kurniawan Sadiyah, Putri Aisyatus Sormin, Rahma Diani Yana, Nopi