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All Journal Bunayya : Jurnal Pendidikan Anak JURMA : Jurnal Program Mahasiswa Kreatif International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) MAFEBIS: Jurnal Manajemen, Akuntansi dan Bisnis
Zikra Hayati,, Fitria, Loeziana Uce,
UIN AR-RANIRY BANDA ACEH
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION OF INDIHOME SERVICE USERS IN BIREUEN DISTRICT M Hafid; Zikra Hayati; Raudhatul Jannah; Mawaddah; Agustin Nurhayati
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.398

Abstract

The development of information technology allows the use of more sophisticated media such as the internet to make it easier to access information. PT Telekomunikasi Indonesia, Tbk (Telkom) is a telecommunications company that has a product called Indihome for surfing the internet. This study aims to determine the effect of service quality and price on customer satisfaction of Indihome internet service users in Bireuen Regency. The method used in this research is a quantitative approach. The results showed that service quality has a partial effect on customer satisfaction of Indihome internet service users in Bireuen Regency. This is indicated by the tcount> ttable value at the 5% level (2.051> 1.65993) and a significant value of 0.043 <0.05. The results showed that price has a partial effect on customer satisfaction of Indihome internet service users in Bireuen Regency. This is indicated by the value of tcount> ttable at the 5% level (5.203> 1.65993) and a significant value of 0.000 <0.05. The results showed that the value of service quality and price had a simultaneous and significant effect on customer satisfaction of Indihome internet service users in Bireuen Regency. With a value of Fhitung> Ftabel (19.511> 3.09), and a significant value (sig) = 0.000 <0.05.
Co-Authors Abdullah, Husaini Agustin Nurhayati Eva Ayu Dwi Sartika Heliati Fajriah, Heliati Istiqamah Mulya Ulfah Khairatul Ulya M Hafid Mawaddah Misbahul Jannah Muhammad Randha Siregar Nabila Munazirah Nuralam Syamsuddin Putri Rahmi Ratna Rahmawati Raudhatul Jannah Suci Ananda Tarmizi, Maulida Wati Oviana Zulkifli Zulkifli