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All Journal SULTANIST: Jurnal Manajemen dan Keuangan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Faradilla, Cut
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Economics, Econometrics & Finance

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PURCHASE DECISION ANALYSIS ON GO-JEK APPLICATION: THE ROLE OF CONSUMER PERCEPTION AND CONSUMER TRUST AS A PREDICTOR Hanika, Ita Musfirowati; Faradilla, Cut; Setyawati, Christina Yanita; Jasfalini, Silfia; Augustinah, Fedianty
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.448

Abstract

AbstrakTeknologi dan perkembangannya adalah bagian dari kehidupan kita, dan sistem sosial secara progresif menyerapnya. Ketika teknologi di bidang transportasi seperti halnya Go-Jek dapat membantu orang mencapai tujuan mereka secara lebih efektif dan efisien, dapat dianggap secara positif sebagai teknologi yang ramah dan sarana yang mendukung dan mempermudah kehidupan manusi. Tujuan utama penelitian yakni menganalisis pengaruh persepsi konsumen dan kepercayaan konsumen terhadap keputusan pembelian pada aplikasi Go-Jek. Sampel dalam penelitian ini berjumlah 100 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyatakan persepsi konsumen dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada aplikasi Go-Jek. Implikasi penelitian menerangkan untuk meningkatkan persepsi konsumen dan kepercayaan konsumen tentang pelayanan aplikasi Go-Jek sebaiknya perusahaan perlu menambah variasi produk yang terdapat dalam aplikasi, sehingga perusahaan dapat memahami apa yang diharapkan pelanggannya dan menyesuaikan fitur layanannya sesuai dengan kebutuhan. AbstractTechnology and its developments are part of our lives, and social systems progressively absorb them. When technology in the transportation sector such as Go-Jek, can help people achieve their goals more effectively and efficiently, it can be positively perceived as a friendly technology and a means that supports and facilitates human life. The main objective of the research is to analyze the effect of consumer perceptions and trust on purchasing decisions on the Go-Jek application. The sample in this study amounted to 100 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that consumer perceptions and trust have a positive and significant effect on purchasing decisions on the Go-Jek application. The research implication explains that to increase consumer perceptions and confidence in Go-Jek application services, companies should add various products to the application to understand what customers expect and adjust their service features according to their needs.Keywords: Consumer Perception, Consumer Trust, Purchase Decision, Go-Jek Application
ANALYSIS OF ASPECTS OF FOOD SECURITY: A STRATEGIC ANALYSIS OF APPROACH TO SUSTAINABLE FOOD CONSUMPTION PATTERNS AS AN EFFORT TO REALIZE FOOD POLICY IN INDONESIA Faradilla, Cut; Zulkarnain, Zulkarnain; Bagio, Bagio
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 4 (2022): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i4.399

Abstract

Adequacy of basic food is the desire of all parties, both the government and society as a whole in the economic system. Furthermore, food plays a very high role in the formation of quality human resources. For this reason, a strategy is needed to achieve food security that can realize the availability of food in sufficient quantity and quality, distributed at affordable prices and safe for consumption for every citizen. This study focuses on the strategy of consumption patterns for food improvement in Indonesia. The purpose of this study is to analyze the classification of food security and the share strategy of sustainable food consumption patterns according to important food groups to realize food policy in Indonesia. The object of research includes the level of food consumption according to important food groups per capita and the level of nutritional adequacy. The research method is based on quantitative descriptive statistical analysis method in which all data are collected, grouped and analyzed according to the needs of the research objectives. The results show that the classification of food security in Indonesian society is in the normal category based on the level of energy consumption and the level of protein consumption, which is greater than the recommended nutritional consumption and the percentage level of nutritional adequacy. Strategy analysis with the share approach of Indonesian people's food consumption patterns based on the results of the study shows that consumption patterns according to important food groups have a uniform pattern, with the composition of the dominant important food commodities, namely local rice/glutinous rice, chicken eggs/village and sugar with an average change in consumption per capita of 1.53 and a decrease in consumption patterns from 2018-2021 so that the share strategy for sustainable food consumption patterns that can be used is variety of staple foods and increasing consumption patterns of strategic staple foods. Based on the basic food variation strategy and increasing consumption patterns, the food policies that can be implemented are policies that are relevant to the food security strategy. 53 and a decrease in consumption patterns from 2018-2021 so that the share strategy for sustainable food consumption patterns that can be used is a variety of staple foods and an increase in strategic staple food consumption patterns. Based on the basic food variation strategy and increasing consumption patterns, the food policies that can be implemented are policies that are relevant to the food security strategy. 53 and a decrease in consumption patterns from 2018-2021 so that the share strategy for sustainable food consumption patterns that can be used is a variety of staple foods and an increase in strategic staple food consumption patterns. Based on the basic food variation strategy and increasing consumption patterns, the food policies that can be implemented are policies that are relevant to the food security strategy.
Co-Authors Augustinah, fedianty Bagio, Bagio Christina Yanita Setyawati, Christina Yanita Ita Musfirowati Hanika Jasfalini, Silfia Zulkarnain Zulkarnain