Article Per Year (5 Year)
p-Index From 2020 - 2025
1.704
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Dinasti International Journal of Education Management and Social Science International Journal of Educational Research Excellence (IJERE) Innovative: Journal Of Social Science Research
Ita Musfirowati Hanika
Jurusan Administrasi Publik FISIP UNDIP
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Self Presentation dalam Kehidupan Virtual Hanika, Ita Musfirowati
Jurnal ILMU KOMUNIKASI Vol 13, No 1 (2016)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.44 KB) | DOI: 10.24002/jik.v13i1.601

Abstract

Abstract: The Sims 4 is a life simulation digital game, wherein the player can create and manage their virtual world. This research aims to reveal the players’ ideas in constructing their virtual world in this game. It is a qualitative research, using indepth interview to collect the data. Based on Ervin Goffman’s dramaturgy theory, “The presentation of self in everyday life”, this research concludes that The Sims 4 is played like a “real” life to create the expected self-image in the real world.Abstrak: Permainan digital The Sims 4 merupakan permainan simulasi kehidupan yang memberi kesempatan pemainnya untuk menciptakan dan mengatur dunia virtualnya. Tujuan penelitian ini adalah untuk mengungkapkan gagasan yang mendasari pemain dalam mengonstruksi dunia mereka dalam permainan digital. Penelitian ini merupakan penelitian kualitatif dengan wawancara mendalam sebagai metode pengumpulan data. Menggunakan teori dramaturgi Ervin Goffman, “The presentation of self in everyday life”, penelitian ini menyimpulkan bahwa permainan The Sims 4 dijalankan layaknya kehidupan “real” untuk menciptakan citra diri yang diharapkan di dunia nyata.
FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) Hanika, Ita Musfirowati
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2015): January 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.852 KB) | DOI: 10.14710/interaksi.4.1.42-51

Abstract

AbstractAs a new word, phubbing is a term that created by the combination of phone and snubbing. It refers to someone that interacting with their phone (or other device) rather than communicate with interlocutors. This reality happened on modern society who lives in urban areas. The aims of this study to find out the provoke someone who could be a phubber that imply to interpersonal communication. The research was using polling desing with 50 sampels who could represent the population. This research was conducted at Communication Postgraduate Diponegoro University. Eventhough the majority of respondents did not know about phubbing, they ever did it with any reasons. The background of its reality is happened due to media dependency and the excessive anxiety not to use the device. Another finding revealed that respondents who did phubbing is getting annoyed if the other person did the same things.
PELUANG PENGINTEGRASIAN DISKURSUS LITERASI MEDIA SEBAGAI MUATAN LOKAL PADA KURIKULUM PENDIDIKAN SEKOLAH DASAR Hanika, Ita Musfirowati; Syamtar, Ilham Ayatullah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.597 KB) | DOI: 10.32509/wacana.v18i2.921

Abstract

Migrasi besar-besaran masyarakat dalam penggunaan media baru nyatanya berdampak cukup signifikan terhadap timbulnya beberapa gejala sosial terutama pada anak-anak usia sekolah. Media baru memiliki sisi positif jika digunakan secara bijak namun akan berdampak destruktif jika penggunanya tidak teredukasi dengan baik. Sebagai salah satu pendidikan formal, sekolah menjadi institusi yang bertanggung jawab terhadap perubahan perilaku anak termasuk salah satunya mengedukasi anak-anak untuk menggunakan media baru secara bijak. Berangkat dari permasalahan tersebut, penelitian ini bertujuan untuk mengetahui urgensi, peluang, dan hambatan dari diskursus pendidikan literasi media digital bagi peserta didik maupun tenaga pendidik di sekolah tingkat dasar. Menggunakan penelitian kualitatif deskriptif, penelitian ini menggunakan Teori Belajar Sosial Bandura untuk menganalisa jawaban dari sejumlah guru dan siswa di Jakarta yang menjadi sampel penelitian. Hasil penelitian menunjukkan bahwa diskursus literasi media digital telah sampai menjadi penting untuk diintegrasikan kedalam kurikulum Pendidikan dengan memanfaatkan peluang yang cukup besar dan penyesuaian terhadap regulasi yang ada.
PELUANG PENGINTEGRASIAN DISKURSUS LITERASI MEDIA SEBAGAI MUATAN LOKAL PADA KURIKULUM PENDIDIKAN SEKOLAH DASAR Hanika, Ita Musfirowati; Syamtar, Ilham Ayatullah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i2.921

Abstract

Migrasi besar-besaran masyarakat dalam penggunaan media baru nyatanya berdampak cukup signifikan terhadap timbulnya beberapa gejala sosial terutama pada anak-anak usia sekolah. Media baru memiliki sisi positif jika digunakan secara bijak namun akan berdampak destruktif jika penggunanya tidak teredukasi dengan baik. Sebagai salah satu pendidikan formal, sekolah menjadi institusi yang bertanggung jawab terhadap perubahan perilaku anak termasuk salah satunya mengedukasi anak-anak untuk menggunakan media baru secara bijak. Berangkat dari permasalahan tersebut, penelitian ini bertujuan untuk mengetahui urgensi, peluang, dan hambatan dari diskursus pendidikan literasi media digital bagi peserta didik maupun tenaga pendidik di sekolah tingkat dasar. Menggunakan penelitian kualitatif deskriptif, penelitian ini menggunakan Teori Belajar Sosial Bandura untuk menganalisa jawaban dari sejumlah guru dan siswa di Jakarta yang menjadi sampel penelitian. Hasil penelitian menunjukkan bahwa diskursus literasi media digital telah sampai menjadi penting untuk diintegrasikan kedalam kurikulum Pendidikan dengan memanfaatkan peluang yang cukup besar dan penyesuaian terhadap regulasi yang ada.
Faktor-Faktor Yang Mempengaruhi Keputusan Investasi ESG (Environmental, Social, And Governance) Ahmadin, Ahmadin; Pinem, Dahlia; Bahtiar, Dandi; Hanika, Ita Musfirowati; Sofyan, Hady; Jejen, Atep
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengungkap faktor-faktor yang memengaruhi keputusan investasi ESG (Environmental, Social, and Governance) di pasar modal. Penelitian ini merinci faktor-faktor kunci yang mempengaruhi keputusan investasi ESG, termasuk respons perusahaan terhadap isu-isu ESG, peran pemegang saham, regulasi, dan faktor internal perusahaan. Metode penelitian yang diusulkan adalah metode survei, yang melibatkan pengumpulan data dari investor melalui kuesioner yang dirancang khusus. Dengan demikian, penelitian ini akan memberikan wawasan yang lebih dalam tentang preferensi, pengetahuan, dan hambatan yang memengaruhi keputusan investasi ESG para investor. Dengan pemahaman yang lebih mendalam tentang faktor-faktor yang memengaruhi keputusan investasi ESG, para investor dapat membuat keputusan yang lebih terinformasi dan berdampak positif pada dunia sekitarnya. Selain itu, perusahaan-perusahaan yang transparan dan peduli ESG diharapkan dapat menarik minat investor yang mencari investasi yang sejalan dengan nilai-nilai berkelanjutan.  Dalam kesimpulan ini, kita dapat menekankan bahwa faktor-faktor ESG, termasuk lingkungan, sosial, dan tata kelola perusahaan, memiliki dampak signifikan dalam pengambilan keputusan investasi. Keputusan investasi ESG tidak hanya menciptakan dampak positif pada masyarakat dan lingkungan, tetapi juga dapat menghasilkan Return on Investment (ROI) yang lebih baik dalam jangka panjang.
OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT Vidyanata, Deandra; Rane, Melvin Krisdiana Djami; Hanika, Ita Musfirowati; Nani, Nani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.628

Abstract

The main aim of this research is to analyze the influence of innovation capability and customer relationship management on MSME competitiveness. This research uses a literature and field research design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. The research results conclude that innovation capability and customer relationship management have a positive and significant effect on MSME competitiveness. The implications of this research state that the ability to create innovative products or services can differentiate a company from its competitors in the market. Innovation allows companies to offer something unique and added value to customers. With a deeper understanding of CRM, MSMEs can identify new opportunities, optimize marketing strategies, and increase customer retention to improve MSME performance, growth and sustainability in an increasingly competitive business environment.
PURCHASE DECISION ANALYSIS ON GO-JEK APPLICATION: THE ROLE OF CONSUMER PERCEPTION AND CONSUMER TRUST AS A PREDICTOR Hanika, Ita Musfirowati; Faradilla, Cut; Setyawati, Christina Yanita; Jasfalini, Silfia; Augustinah, Fedianty
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.448

Abstract

AbstrakTeknologi dan perkembangannya adalah bagian dari kehidupan kita, dan sistem sosial secara progresif menyerapnya. Ketika teknologi di bidang transportasi seperti halnya Go-Jek dapat membantu orang mencapai tujuan mereka secara lebih efektif dan efisien, dapat dianggap secara positif sebagai teknologi yang ramah dan sarana yang mendukung dan mempermudah kehidupan manusi. Tujuan utama penelitian yakni menganalisis pengaruh persepsi konsumen dan kepercayaan konsumen terhadap keputusan pembelian pada aplikasi Go-Jek. Sampel dalam penelitian ini berjumlah 100 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyatakan persepsi konsumen dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada aplikasi Go-Jek. Implikasi penelitian menerangkan untuk meningkatkan persepsi konsumen dan kepercayaan konsumen tentang pelayanan aplikasi Go-Jek sebaiknya perusahaan perlu menambah variasi produk yang terdapat dalam aplikasi, sehingga perusahaan dapat memahami apa yang diharapkan pelanggannya dan menyesuaikan fitur layanannya sesuai dengan kebutuhan. AbstractTechnology and its developments are part of our lives, and social systems progressively absorb them. When technology in the transportation sector such as Go-Jek, can help people achieve their goals more effectively and efficiently, it can be positively perceived as a friendly technology and a means that supports and facilitates human life. The main objective of the research is to analyze the effect of consumer perceptions and trust on purchasing decisions on the Go-Jek application. The sample in this study amounted to 100 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that consumer perceptions and trust have a positive and significant effect on purchasing decisions on the Go-Jek application. The research implication explains that to increase consumer perceptions and confidence in Go-Jek application services, companies should add various products to the application to understand what customers expect and adjust their service features according to their needs.Keywords: Consumer Perception, Consumer Trust, Purchase Decision, Go-Jek Application
ANALYSIS OF ONLINE TRANSPORTATION CUSTOMER SATISFACTION IN VIEW FROM BRAND IMAGE, E-SERVICE QUALITY AND SECURITY FACTORS Hanika, Ita Musfirowati; Nani, Nani; Widowati, Dyah; Sudirman, Acai
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.505

Abstract

Transportasi online telah menjadi bagian penting dari kehidupan sehari-hari banyak orang di era digital saat ini. Kepuasan konsumen dalam penggunaan transportasi online menjadi faktor kritis yang memengaruhi pertumbuhan dan kesuksesan platform-platform tersebut. Tujuan utama peneliti ini untuk menganalisis pengaruh brand image, e-service quality, dan faktor keamanan terhadap kepuasan konsumen pengguna transportasi online Sampel dalam penelitian ini berjumlah 150 pengguna transportasi online yang ditentukan dengan pendekatan convenience sampling. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyimpulkan brand image, e-service quality, dan keamanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Implikasi penelitian menginformasikan kepuasan konsumen dapat membantu identifikasi kekurangan dalam layanan pelanggan pada platform transportasi online. Penelitian ini dapat menyoroti area-area di mana konsumen mengalami kesulitan atau ketidakpuasan, seperti respons lambat terhadap pertanyaan atau keluhan, atau kurangnya dukungan pelanggan yang memadai dari platform transportasi online. Online transportation has become an important part of the daily life of many people in today's digital era. Consumer satisfaction in using online transportation is a critical factor influencing the growth and success of these platforms. The main objective of this research is to analyze the effect of brand image, e-service quality, and safety factors on consumer satisfaction with online transportation users. The sample in this study was 150 online transportation users who were determined by a convenience sampling approach. Data analysis uses the SPSS application by displaying the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis concluded that brand image, e-service quality, and security have a positive and significant impact on customer satisfaction. The research implications of informing consumer satisfaction can help identify deficiencies in customer service on online transportation platforms. This research can highlight areas where consumers experience difficulty or dissatisfaction, such as slow responses to inquiries or complaints, or lack of adequate customer support from online transportation platforms
ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS Vidyanata, Deandra; Irmal, Irmal; Hanika, Ita Musfirowati; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.574

Abstract

The fashion industry in Indonesia continues to proliferate, driven by stable economic growth and increasingly dynamic changes in people's consumption patterns. As future consumers, generation Z has unique preferences, behaviors and expectations regarding interactions with fashion brands and products. In this context, it is essential to understand how social media marketing activities, brand experience, and brand trust influence the brand equity of fashion products in Indonesia, especially in the context of Generation Z. The main objective of the research is to analyze the influence of social media marketing activities, brand experience, and brand trust on brand equity. The sample in this study consisted of 160 Generation Z respondents in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that social media marketing activities, brand experience, and brand trust have a positive and significant effect on brand equity. In the context of theoretical implications, this research contributes to developing more relevant and comprehensive marketing theories that can better explain Generation Z consumer behavior. Practically, this research will provide valuable guidance for fashion brands in developing more effective and sustainable marketing strategies to reach Generation Z in Indonesia.
The Role of Digital Literacy in Islamic Religious Education Learning in the Technology Era at MAN 3 Banyuwangi Suhilmiati, Endhang; Hanika, Ita Musfirowati; Hardiyanti, Nurul Rida; Jejen, Atep; Sutiapermana, Aden
International Journal of Educational Research Excellence (IJERE) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v3i1.832

Abstract

Islamic education is an important aspect of the MAN 3 Banyuwangi curriculum, which is now faced with challenges and opportunities with the development digital technology. In this era, digital literacy is becoming a crucial factor in facilitating the Islamic religious learning process in schools. Study This aim is to deepen the role deep digital literacy context learning Islamic religious education at MAN 3 Banyuwangi. With a qualitative approach, research This utilizes interviews, observations, and analysis content to explore how digital literacy influences and is implemented in Islamic religious learning in schools. Findings from the study This discloses that digital literacy plays an important role in increasing the quality of Islamic religious learning at MAN 3 Banyuwangi. Teachers use various digital resources, such as learning videos and Islamic religious websites, to enrich their experience. Study, student. Students are also actively using technology to look for information and discussion about the Islamic religion. However, there are also challenges related to accessibility, technology, and the development of digital literacy skills among students. This study also highlights the importance of integrating technology into the curriculum of Islamic religious education at MAN 3 Banyuwangi. By utilizing digital literacy effectively, schools can increase understanding and experience. Study students related to the Islamic religion. Study This contributes to our understanding of how technology can be used to enrich Islamic religious learning at MAN 3 Banyuwangi, as well as the associated challenges and strategies with the integration deep digital literacy in Islamic education.
Co-Authors Acai Sudirman Ahmadin Ahmadin Ahmadin Ahmadin Alifa Nur Fitri Augustinah, fedianty Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Dahlia Pinem Dandi Bahtiar Deandra Vidyanata Dyah Widowati Faradilla, Cut Hardiyanti, Nurul Rida Irmal, Irmal Jasfalini, Silfia Jejen, Atep Muhammad Nur Ahadi Mulyasari, Farah Nani Nani Rane, Melvin Krisdiana Djami Seseli, Eka Merdekawati Setiyawami Setiyawami Sofyan, Hady Suhilmiati, Endhang Sutiapermana, Aden Syamtar, Ilham Ayatullah Varlina, Vivi Vikaliana, Resista