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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Business Studies Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal bintang manajemen Indonesian Journal of Emerging Trends in Community Empowerment
Niazi, Hakam Ali
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE SEBAGAI PEMODERASI Oktaviani, Retno Fuji; Indrabudiman, Amir; Niazi, Hakam Ali
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.645 KB)

Abstract

Purpose- This research aims to analyze the dynamic correlation by using stock prices daily data of 6 ASEAN equity markets during the period of 2007 until 2017 and then try to analyze the interdependence between equity markets.Design/methodology/approach- The sample research method uses a purposive sampling technique with a total sample of 14 companies that meet the criteria. The statistical analysis used is SEM PLS.Findings- This research provides information and consideration for management to pay more attention to CSR, GCG activities and company performance. The greater the value of financial performance, the value of the company declared better. CSR disclosure can not only improve the company's image in the eyes of stakeholders, but CSR disclosure has become a global issue that receives wide attention.Implications- The result shows that the interdependence between ASEAN 6 stock market seems still in high volatility, and the progress of correlation between the stock market did not have any significant leap as expected from the ASEAN Economic Community. Keywords: Financial Performance, Corporate Social Responsibility, Good Corporate Governance, Company Value
Penguatan Branding dan Pengemasan Produk UMKM di Desa Duren Seribu Kota Depok Oktaviani, Retno Fuji; Niazi, Hakam Ali; Thoha, Muhammad Nuur Farid; Anwar, Syaiful ; Prasetya, Rizky Eka
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i4.2717

Abstract

Purpose: This service aims to increase the attractiveness of MSME products in Duren Seribu Village, Depok City, by strengthening branding and packaging. Methodology/Approach: This service was designed using community-based assessment methods. This study included a market review of brand name and logo selection, packaging design, brand promotion, and communication strategies. This review process involved MSME owners, product users, and branching experts. In addition, we used graphic design software and data analysis tools to optimize branching and packaging. Results: The results of this service show that strengthening Branding and packaging can increase the attractiveness of MSME products. Strategies such as choosing a logo and brand name, attractive packaging design, promotion via social media, and creating a brand story have proven effective in strengthening the branching and packaging of MSME products. Limitations: This study provides a transparent assessment of its scope and potential biases. Some limitations may include the small sample size, potential respondent biases, and inherent challenges of capturing the complex and multifaceted nature of the branding and packaging impact on MSMEs. Contribution: This study enriches the literature on UMKM development by providing a nuanced understanding of the role of branding and packaging in rural contexts, specifically within Desa Duren Seribu and Kota Depok. The insights gained from this study may contribute to the formulation of tailored strategies and interventions that can be replicated in similar rural settings, aiding the sustainable growth of the UMKM.
Pemanfaatan Media Sosial yang Beretika dan Berakhlak: Membangun Citra Positif Bagi Relawan Kampanye Pilkada 2024 Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4373

Abstract

Pemilihan Kepala Daerah (Pilkada) 2024 di Indonesia tidak terkecuali dari tren ini, di mana partai politik dan para calon memanfaatkan platform sosial media dalam menyampaikan program, visi, dan misi kepada masyarakat. Komunitas Tenaga Ahli dan Sekretaris (KITAS), sebagai salah satu relawan PDI Perjuangan berperan penting dalam menyampaikan pesan partai dan calon yang diusung kepada masyarakat. Namun, dengan meningkatnya penggunaan media sosial, muncul tantangan baru terkait etika dan akhlak dalam penggunaannya. Oleh karena itu, pemanfaatan media sosial yang beretika dan berakhlak menjadi krusial untuk membangun citra positif kandidat dalam Pilkada 2024. Tujuan dari kegiatan pengabdian ini adalah memberikan edukasi dan pelatihan bagi relawan PDI Perjuangan tentang cara memanfaatkan media sosial. Kegiatan ini memiliki potensi besar untuk meningkatkan efektivitas kampanye dengan cara yang etis dan bertanggung jawab.  Hal ini dapat disimpulkan dari kegiatan yang berlangsung secara hybrid pada tanggal 27 Juli 2024 yang bertempat di komplek RJA Kalibata, yang merupakan tempat komunitas KITAS. Materi pelatihan yang relevan, instruktur berpengalaman, dan penggunaan alat modern memberikan dasar yang kuat bagi peningkatan pengetahuan dan keterampilan para relawan. Hal ini dapat dilihat pada hasil pengukuran yang dilakukan oleh tim PKM pada saat sebelum dan setelah kegiatan berlangsung.
Branding Strategy of PDI Perjuangan in Regional Election 2024: A Qualitative Approach Niazi, Hakam Ali
International Journal of Business Studies Vol 8 No 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.344

Abstract

Political branding strategies are key in attracting voters' attention and building a strong positive image. Honest and intelligent messages, as well as the use of positive symbolism, are considered effective in building voter trust and support. While social media offers opportunities, challenges in its use remain significant, including how candidates convey messages that are consistent and relevant to voter expectations, as well as the risk of misinformation and fake news that can damage a candidate's image. The research also highlights the importance of a deep understanding of voters' values ​​and expectations in forming an effective branding strategy that is in line with political ideology. This research design uses a qualitative case study approach on the election of the Governor of NTB Province by the PDI Perjuangan. This approach can explore in depth the branding strategies of prospective candidates, political ideology and social media management as a means of promotion and communication. The method applied was in-depth interviews conducted with the NTB Pilkada winning team, consisting of five informants from PDI Perjuangan, conducted in May-June 2024 and visualized using NVIVO software. The results of the interview show that PDI Perjuangan was able to successfully form a personal brand that was relevant to the expectations of the community by implementing a focused and integrated strategy. Through an in-depth approach to political values ​​and candidate vision, PDI Perjuangan can build a strong and trustworthy candidate image in the eyes of voters. The importance of consistency in conveying relevant and authentic messages through various communication platforms, such as social media, direct campaigns and community events, is key in strengthening effective personal branding. Social media management strategies by potential candidates from the PDI Perjuangan are an important key in influencing public opinion and strengthening the support base.
INNOVATION, ENTREPRENEURSHIP, AND COMPETITIVE ADVANTAGE IN LOMBOK’S KETAK CRAFT MSMEs Niazi, Hakam Ali
Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Vol 8, No 1 (2025): Maret
Publisher : PABKI (Perkumpulan Ahli Bimbingan dan Konseling Islam) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/alisyraq.v8i1.881

Abstract

MSMEs in Lombok, especially those in handicrafts rooted in local wisdom, have significant potential for regional economic growth. One key product from Lombok is ketak craft, made from the natural fibers of the ketak fern, which is found abundantly in West Nusa Tenggara. However, only about 25% of MSMEs have managed to survive and remain competitive over the past five years. A survey revealed that 60% of MSMEs in the ketak craft sector faced stagnation due to limited capital, lack of innovation, and restricted access to global markets. This study aims to analyze the factors that influence competitive advantage and SME performance, namely Innovation Capability and Entrepreneur Orientation. The population of this study was all ketak craft SMEs located in the craftsman centers of West Lombok, Central Lombok and East Lombok. Because the number of ketak craft SMEs is quite large, the Cochrane formula was used to calculate the number of samples for an unknown population of 96 respondents. The data analysis technique used Structural Equation Modeling (SEM). The results of the study showed that innovation capability, entrepreneur orientation had a significant influence on competitive advantage and competitive advantage was able to influence SME performance.
Pengaruh Kemudahan Penggunaan, Kegunaan, Persepsi Risiko, Dan Kenyamanan Terhadap Sikap Konsumen Dalam Belanja Online Niazi, Hakam Ali; Retno Fuji Oktaviani
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2264

Abstract

This study aims to determine: (1) the effect of ease of use on consumer attitudes in online shopping at online Lazada.com stores, (2) the effect of usability on consumer attitudes in online shopping at Lazada.com online stores, (3) the effect of risk perception on consumer attitudes in online shopping at online stores at Lazada.com, (4) the influence of convenience on consumer attitudes in online shopping at online Lazada.com stores, and (5) the influence of ease of use, usability, risk perception and convenience on consumer attitudes in online shopping at Lazada.com online store. The population in this study are internet users in Tangerang. The sampling technique used in this study was purposive sampling with a sample size of 200 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used is multiple regression. The results show that: (1) there is a positive effect of ease of use on consumer attitudes in online shopping, (2) there is a positive effect of usefulness on consumer attitudes in online shopping (3) there is a positive effect of risk perception on consumer attitudes in online shopping (4) there is a positive influence of convenience on consumer attitudes in online shopping.
Peningkatan Literasi Lingkungan pada Siswa di Sekolah Dasar Guna Membangun Generasi Cerdas Iklim Rahmat, Hayatul Khairul; Niazi, Hakam Ali; Oktaviani, Retno Fuji; Veronika, Nina; Arif, Fadli; Syah, Nurhasan
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 1 (2025): Juni
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i1.79

Abstract

Climate change and environmental degradation are pressing global challenges that need immediate attention. One crucial step in addressing these issues is to increase awareness and knowledge about the environment among the younger generation, particularly elementary school students. Environmental literacy can help students understand environmental issues, climate change, and their impacts on their lives and the future of the planet. This article proposes a community service program aimed at improving environmental literacy among elementary school students as an effort to build a climate-smart generation. The program involves an educational and practical approach, focusing on enhancing knowledge about environmental issues, developing practical skills for environmental conservation, and instilling a sense of responsibility toward nature. It is expected that this program will contribute positively to creating a more environmentally conscious, caring, and active generation that plays a role in preserving the environment and addressing climate change in the future.
Implementasi Sistem Informasi Pengelolaan Keuangan Kas Pada Kelurahan Pondok Kacang Timur, Tangerang Selatan Oktaviani, Retno Fuji; Niazi, Hakam Ali
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 6, No 1 (2023): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v6i1.3923

Abstract

Sistem pemerintahan memiliki bagian yang mengelola pemerintahan, dari berbagai bagian yang ada dalam pemerintahan, lembaga merupakan salah satu yang berperan penting. Lembaga tersebut terdiri dari berbagai macam, salah satunya adalah bagian yang mengurusi keuangan, baik ditingkat sistem pemerintahan pusat maupun ditingkat pemerintahan yang paling rendah yaitu Rukun Tetangga (RT). Bagian ini berfungsi mengurusi semua hal berkaitan dengan pengelolaan keuangan, yang selanjutnya keuangan tersebut harus dilaporkan kepada pihak-pihak yang bertanggung jawab seperti kepala atau ketua dan anggota. Keuangan di perumahan Bintaro Gallery, Kelurahan Pondok Kacang Timur, Kecamatan Pondok Aren, Kota Tangerang Selatan berasal dari iuran rutin setiap bulan dari warga. Uang kas yang terkumpul digunakan untuk berbagai kegiatan kewargaan, seperti misalnya ketika ada kegiatan kebersihan lingkungan dengan memperbaiki jalanan rusak, tanggul jebol dan pemelirahaan fasilitas umum seperti mengecat pos kaling dan pembatas jalan. Uang kas  juga dipergunakan untuk membantu warga apabila tertimpa suatu musibah yang mendadak, seperti misalnya kecelakaan, masuk rumah sakit, ataupun meninggal dunia. Hal ini dimaksudkan agar warga yang meminjam tidak merasa terbebani dari apa yang telah dipinjamkan tersebut. Hal ini juga dilakukan agar perekonomian warga semakin meningkat dan terbantu oleh kas yang menjadi wilayahnya. Hasil dari kegiatan PKM ini sistem informasi yang diharapkan mampu membantu pengurus untuk mengelola keuangan kas menjadi lebih efektif dan efisien serta transparan dalam mewudujkan kesejahteraan Bersama.
Mengevaluasi Efektivitas Promosi UKM Al Huda Menggunakan Social Media Analytic Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4240

Abstract

Purpose: This research aims to evaluate how well social media platforms and their analytics tools contribute to the success of marketing efforts in expanding the reach and sales of UKM Al Huda. Methodology/approach: The study was conducted at the location of UKM Al Huda, utilizing social media analytics tools such as Google Analytics, and Instagram Insights. Data collection methods included online surveys and reviews of social media performance, which helped in analyzing the effectiveness of the promotional strategies based on the collected data. Results/findings: The findings of this study indicate that social media analysis significantly increases the visibility of Al Huda SME products. This in turn leads to increased customer engagement and improved sales performance, highlighting the positive impact of social media marketing on business. Based on the pre-test results, an 80% increase in participants' abilities was obtained from the participants' abilities before participating in the Social Media Analysis training. Conclusion: Pelatihan UKM Al Huda berhasil meningkatkan pemahaman strategi pemasaran digital, pemanfaatan media sosial, dan analitik. Evaluasi menunjukkan peningkatan keterampilan anggota dalam memasarkan produk secara online. Keberlanjutan program diharapkan mendorong perluasan pasar dan peningkatan penjualan. Limitations: The study is limited by a relatively short observation period and the reliance on available social media data, which may not fully represent the entirety of UKM Al Huda's marketing efforts. Contribution: This study contributes to the field of digital marketing by providing valuable insights into the impact of social media analytics on small and medium-sized enterprises (SMEs).
Co-Authors Anwar, Syaiful  Arif, Fadli Dewi, Yesi Puspita Hayatul Khairul Rahmat Indrabudiman, Amir Prasetya, Rizky Eka Retno Fuji Oktaviani Thoha, M. Nuur Farid