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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Business Studies Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal bintang manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Emerging Trends in Community Empowerment
Niazi, Hakam Ali
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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PERAN INSTAGRAM DALAM MEMEDIASI GREEN MARKETING PADA UMKM MAKANAN DAN MINUMAN DI KULINER PAGI MALAM BINTARO, TANGERANG SELATAN Niazi, Hakam Ali
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1912

Abstract

ABSTRAKPelaku usaha mikro kecil menengah (UMKM) memanfaatkan strategi green marketing untuk menunjukkan kontribusi mereka terhadap kepedulian pelestarian lingkungan. Para pelaku usaha tidak lagi menggunakan piring atau gelas sekali pakai atau plastik, tidak lagi menyediakan sedotan plastik, menggunakan peralatan dan bahan-bahan yang ramah lingkungan. Hal ini sudah diterapkan oleh beberapa pelaku usaha di Pusat kuliner pagi malam Bintaro di Tangerang Selatan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana peran media social Instagram dapat memediasi pengaruh green product, green price, green promotion, dan green place terhadap keputusan pembelian. Responden dalam penelitian ini adalah pengunjung pusat kuliner Pagi Sore di Bintaro, Tangerang selatan. Menggunakan Teknik snowball sampling, sehingga didapat responden sebanyak 160. Metode penelitian menggunakan Sturcture Equation Model dengan Partials Least Square. Hasil penelitian membuktikan bahwa media social Instagram dapat memediasi pengaruh green product, green price, dan green promotion, terhadap keputusan pembelian secara signifikan, sedangkan media social Instagram tidak dapat memediasi pengaruh green place terhadap keputusan pembelian secara signifikan.Kata Kunci: Green Marketing, Instagram, Keputusan Pembelian, MediasiABSTRACTMicro, small and medium enterprises (MSMEs) utilize green marketing strategies to show their contribution to environmental conservation. Businesses no longer use disposable or plastic plates or cups, no longer provide plastic straws, use environmentally friendly equipment and materials. This has been implemented by several business actors at the Bintaro morning and night culinary center in South Tangerang. The purpose of this study was to determine how the role of social media Instagram can mediate the influence of green product, green price, green promotion, and green place on purchasing decisions. Respondents in this study were visitors to the Pagi Sore culinary center in Bintaro, South Tangerang. Using the snowball sampling technique, so that 160 respondents were obtained. The research method uses the Sturcture Equation Model with Partials Least Square. The results prove that Instagram social media can mediate the influence of green product, green price, and green promotion, on purchasing decisions significantly, while Instagram social media cannot mediate the influence of green place on purchasing decisions significantly.Keywords: Green Marketing, Instagram, Purchasing Decisions, Mediation
STRATEGI INOVASI DALAM PEMENANGAN PEMILU PRESIDEN Oktaviani, Retno Fuji; Niazi, Hakam Ali; Medina, Andri; Suryadi, Nanang
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2055

Abstract

ABSTRAKKampanye politik di berbagai negara telah mengalami transformasi signifikan dalam beberapa dekade terakhir, terutama dengan kemajuan teknologi dan perubahan perilaku pemilih. Tujuan penelitian ini adalah untuk menemukan kebaruan dalam inovasi strategi kampanye yang dilakukan oleh Presiden diberbagai negara dengan menggunakan database scopus. Metode yang digunakan adalah Metode bibliografi yaitu pendekatan yang digunakan untuk mengumpulkan, menganalisis, dan menyusun daftar referensi atau sumber-sumber informasi yang relevan dengan topik penelitian tertentu. Dalam menelusuri dokumen yang relevan peneliti mencoba memasukkan keyword utama yaitu “politics” dan “campaign” dan “president” dan “strategy” sehingga menghasilkan 117 dokumen dengan rentan waktu tahun 1948 sampai tahun 2025. Bidang pencarian dibatasi pada “judul”, “abstrak”, dan “kata kunci”. Selanjutnya data pengumpulan tidak dibatasi hanya pada artikel ilmiah tetapi juga pada buku, book chapter, review dan conference paper. Hasil Penelitian ini mengungkapkan beberapa temuan penting terkait dengan tren penelitian strategi kampanye politik presiden. Pertama, analisis tren menunjukkan bahwa penelitian mengenai strategi kampanye politik presiden telah mengalami peningkatan yang signifikan selama bertahun-tahun, mencerminkan minat yang terus berkembang dalam bidang ini seiring dengan semakin kompleksnya dinamika politik dan kemajuan teknologi. Kedua, hasil penelitian menunjukkan bahwa negara-negara seperti Amerika Serikat, Inggris, dan Canada merupakan pemimpin dalam jumlah publikasi terkait strategi kampanye politik presiden, dengan penulis dan institusi dari negara-negara tersebut yang sering kali dikutip paling banyak, menandakan kontribusi mereka yang signifikan terhadap literatur global di bidang ini.Kata Kunci: Strategi Inovasi; Kampanye; Politik; Blue Ocean StartegyABSTRACTThe aim of this research is to find novelty in campaign strategy innovations carried out by the President in various countries using the Scopus database. The method used is the bibliographic method, which is an approach used to collect, analyze and compile a list of references or sources of information that are relevant to a particular research topic. In searching for relevant documents, researchers tried to enter the main keywords, namely "politics" and "campaign" and "president" and "strategy", resulting in 117 documents with a time range of 1948 to 2025. The search field was limited to "title", "abstract" , and “keywords”. Furthermore, data collection is not limited to scientific articles but also books, book chapters, reviews and conference papers. The results of this research reveal several important findings related to research trends in presidential political campaign strategies. First, trend analysis shows that research on presidential political campaign strategies has experienced a significant increase over the years, reflecting the growing interest in this field as political dynamics have become more complex and technology has advanced. Second, the research results show that countries such as the United States, the United Kingdom, and Canada are leaders in the number of publications related to presidential political campaign strategies, with authors and institutions from these countries often cited the most, indicating their significant contribution to global literature in this field. Keywords: Innovation Strategy; Campaign; Political; Blue Ocean Strategy
Mengevaluasi Efektivitas Promosi UKM Al Huda Menggunakan Social Media Analytic Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4240

Abstract

Purpose: This research aims to evaluate how well social media platforms and their analytics tools contribute to the success of marketing efforts in expanding the reach and sales of UKM Al Huda. Methodology/approach: The study was conducted at the location of UKM Al Huda, utilizing social media analytics tools such as Google Analytics, and Instagram Insights. Data collection methods included online surveys and reviews of social media performance, which helped in analyzing the effectiveness of the promotional strategies based on the collected data. Results/findings: The findings of this study indicate that social media analysis significantly increases the visibility of Al Huda SME products. This in turn leads to increased customer engagement and improved sales performance, highlighting the positive impact of social media marketing on business. Based on the pre-test results, an 80% increase in participants' abilities was obtained from the participants' abilities before participating in the Social Media Analysis training. Conclusion: Pelatihan UKM Al Huda berhasil meningkatkan pemahaman strategi pemasaran digital, pemanfaatan media sosial, dan analitik. Evaluasi menunjukkan peningkatan keterampilan anggota dalam memasarkan produk secara online. Keberlanjutan program diharapkan mendorong perluasan pasar dan peningkatan penjualan. Limitations: The study is limited by a relatively short observation period and the reliance on available social media data, which may not fully represent the entirety of UKM Al Huda's marketing efforts. Contribution: This study contributes to the field of digital marketing by providing valuable insights into the impact of social media analytics on small and medium-sized enterprises (SMEs).
FROM SURVIVAL TO SUSTAINABILITY: FINANCIAL PERFORMANCE AND LITERACY EFFECTS IN INDONESIAN SMALL AND MEDIUM-SIZED ENTERPRISES Oktaviani, Retno Fuji; Arief, Rachmat; Niazi, Hakam Ali
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7454

Abstract

Tanah Abang Market is the largest fashion hub in Southeast Asia. It faces significant challenges in maintaining business sustainability, particularly for Small and Medium-Sized Enterprises (SMEs) that have experienced severe revenue declines in the post-pandemic era. This study aims to examine the influence of entrepreneurial orientation and risk-taking on business sustainability in Indonesia, with financial performance as a mediating variable and financial literacy as a moderating variable. Therefore, a quantitative approach was employed, using survey data collected from 217 fashion traders, determined using Cochran’s formula. Its data were obtained using a Likert-scale questionnaire (1–5) and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). Furthermore, the findings reveal that entrepreneurial orientation and risk-taking have a significant positive effect on financial performance. Then, the entrepreneurial orientation does not directly affect business sustainability. In contrast, risk-taking directly affects business sustainability. While financial performance plays a crucial mediating role in both relationships, financial literacy significantly strengthens the effect of financial performance on business sustainability. A key novelty of this study is the finding that Tanah Abang traders tend to emphasize survival rather than long-term sustainability strategies.
Digitalisasi Administrasi Keuangan: Pendampingan Keuangan Rukun Tetangga Terintegrasi Di Tangerang Selatan Oktaviani, Retno Fuji; Niazi, Hakam Ali; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5346

Abstract

Purpose: This Community Service Program aims to enhance the capacity of the Rukun Tetangga (RT) management in the Bintaro Gallery Residential Area to manage finances effectively, transparently, and accountably through the implementation of an integrated, digital-based RT financial system. Methodology/approach: The program was carried out through several stages, including preparation, socialization, training on both manual and digital recording methods, technical assistance, and evaluation of learning outcomes using pre- and post-tests. Results: The results show a significant improvement in participants’ understanding and skills in financial recording, accurate report preparation, and awareness of the importance of data security. The difference between the pre- and post-test scores indicates the training’s success in transferring knowledge and skills to the participants. Conclusions: Mentoring not only facilitated technical mastery but also addressed implementation challenges while fostering confidence and accountability among RT administrators in managing resident contributions more efficiently. Overall, this activity represents a strategic step toward the digital transformation of RT financial management into a more effective, transparent, and reliable system. Limitations: The main limitations of this program are the relatively short training duration, which limits the depth of some materials, and the fact that some participants are still not fully accustomed to using digital technology in financial management. Contributions: This program contributes by providing a training model that can be replicated in other neighbourhood associations, encouraging digital transformation in community-level financial governance, and fostering greater participation and trust from residents in their RT management.
Co-Authors Amir Indrabudiman Anwar, Syaiful  Arief, Rachmat Arif, Fadli Dewi, Yesi Puspita Hayatul Khairul Rahmat Medina, Andri Nanang Suryadi Prasetya, Rizky Eka Retno Fuji Oktaviani Sucipto, Denny Thoha, M. Nuur Farid