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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Jurnal Mutakallimin : Jurnal Ilmu Komunikasi CHANNEL: Jurnal Komunikasi
Astari, Devi Wening
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Pemanfaatan Media Sosial Instagram Sebagai Personal Branding dalam Membangun Citra Positif Generasi Z Saputra, Devan Christian; Astari, Devi Wening
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Jurnal Ilmu Komunikasi
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i2.16578

Abstract

Generasi Z, merupakan Generasi yang lahir antara tahun 1995 hingga 2010, tumbuh dalam era perkembangan digital yang mendorong kecakapan teknologi dan komunikasi yang tinggi. Dengan karakteristik yang progresif, Generasi Z lebih memiliki kecenderungan untuk terbuka terhadap budaya dan peduli terhadap lingkungan. Mereka juga sering mengalami masalah kesehatan mental akibat paparan media sosial yang intens sehingga mendapatkan citra yang buruk. Penelitian ini menganalisis bagaimana Generasi Z membangun personal branding di Instagram sebagai citra positif, menggunakan tiga prinsip utama: kekhasan, keterkaitan, dan konsistensi. Melalui observasi terhadap tiga influencer Generasi Z @jharnabhagwani, @Medyrenaldy, dan @Bellatanesiaa, ditemukan bahwa mereka sangat efektif dalam menggunakan platform media sosial instagram ini untuk menciptakan sebuah citra diri yang positif dan identitas diri yang unik. Jhana Bhagwani menonjolkan diri sebagai beauty vlogger, Medy Renaldy sebagai kolektor mainan action figure, dan Bella Kuku Tanesia sebagai food vlogger, masing-masing dengan karakteristik dan audiens yang spesifik.Pada penelitian ini menunjukan bahwa konsistensi dalam memposting konten yang relevan dan khas sangat penting dalam menciptakan sebuah personal branding seseorang yang kuat. Temuan ini memperkuat pemahaman tentang bagaimana Generasi Z memanfaatkan media sosial Instagram untuk membangun sebuah identitas diri yang positif dan bisa memberikan wawasan mengenai strategi personal branding yang efektif dalam konteks digital saat ini. Kata Kunci: Citra Positif; Generasi Z; Influencer;Instagram; Media Sosial; Personal Branding.
SYMBOLIC REALITY CONSTRUCTION OF THE K-POP COMMUNITY ON TWITTER Astari, Devi Wening; Agustina, Dwi Pela; Nurussa’adah, Erfina
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.152-168

Abstract

This research aimed to find a model of symbolic interaction in the BTS fanbase through exchanging fantasy-themed messages that create group awareness and produce feelings of togetherness. The research was conducted using qualitative methods and virtual ethnographic procedures. The research subject was a fanbase account that actively provided various information on Twitter that led to the dramatization of BTS content. The data was obtained through community members' observations through Focus Group Discussions with ARMY. The criteria for selecting informants were 1) fans who actively upload and interact with BTS; 2) actively followed accounts that ARMY follows with at least 50,000 followers; 3) followed accounts get a lot of interactions, comments, retweets, or quote retweets; 4) the selected ARMY had a Twitter account that has followed the selected account and has contact with that account. The results showed that the development of the ARMY community on Twitter was based on constructing a shared symbolic reality. The forms were a visual video, photo, word game, or a combination. ARMY utilized fantasy themes to interact with fellow ARMY to build closeness and a strong sense of family by implementing a culture of active participation in the community. This research also provided an overview of ARMY's symbolic reality construction model on Twitter and the relationship between cultural participation theory and the symbolic interactions of K-pop fans.
Inclusive Disability Empowerment: Utilization of Digital Applications in Accessing Information for People With Disabilities Pudrianisa, Sheila Lestari Giza; Astari, Devi Wening; Agustina, Dwi Pela
CHANNEL: Jurnal Komunikasi Vol. 12 No. 2 (2024): CHANNEL: Jurnal Komunikasi 25th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i2.996

Abstract

Digital inclusion is one of the initiatives by the Telecommunication and Information Accessibility Agency under the Ministry of Communication and Informatics. It aims to ensure that all individuals can easily access digital technology and the internet. However, digital inclusion has not been fully realized, particularly in terms of providing digital information access for people with disabilities. The purpose of this Digital Accessibility Study for Empowering Disability Inclusion is to examine the significance of digital information accessibility as a crucial factor in enhancing the inclusion and empowerment of individuals with disabilities. This study emphasizes the use of digital technology to improve information accessibility, thereby fostering independence among people with disabilities. It also aims to identify the obstacles and challenges these individuals face in achieving equal access to digital information. Utilizing qualitative descriptive methods, data for the study was collected through observations and Focus Group Discussions (FGDs) with the disability community, as well as through documentation. The findings indicate that the accessibility of information through digital applications has begun to show positive effects, particularly for individuals who are deaf or blind. Applications such as TalkBack, VoiceOver, Cash Reader, Be My Eyes, Voluntary, Infusion, Special Help, WhatsApp, Facebook, Instagram, and others, along with specialized hardware, contribute to the independence of people with disabilities. However, while information can be accessed, it remains insufficiently friendly to all disabilities. Both deaf and blind participants expressed that governmental support needs more emphasis, and they highlighted the necessity for enhanced social support from family, friends, and the community to help bridge the gap for individuals with disabilities.
PEMBERDAYAAN KEMITRAAN MASYARAKAT MELAUI BADAN USAHA MILIK DESA (BUMDESA) SEBAGAI PENGGERAK EKONOMI MASYARAKAT GUNA MENCAPAI SDGs DESA DI ERA DIGITAL Nurussa'adah, Erfina; Astari, Devi Wening; Ashari, Wahid Miftahul
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1206

Abstract

Badan Usaha Milik Desa (BUMDesa) adalah lembaga usaha desa yang dikelola oleh masyarakat dan pemerintahan desa dalam upaya memperkuat perekonomian desa dan dibentuk berdasarkan kebutuhan dan potensi desa. Pada praktiknya ternyata ditemukan permaslahan terkait aspek pengembangan BUMDesa, yakni kendala promosi, lemahnya jaringan pemasaran, kendala manajemen pengelolaan dan administrasi keuangan,serta masih rendahnya kecakapan sumber daya manusia dalam penguasaan teknologi komunikasi. Untuk itu program pengabdian ini dilakukan dengan tujuan memberikan pendampingan pemasaran digital agar BUMDesa Amarta, Desa Pandowoharjo, Sleman, agar BUMDesa memiliki media digital yang aktif memasarkan produknya melalui konten-konten yang merangsang konsumen untuk melakukan pembelian. Selain itu untuk mendukung pengembangan BUMDesa ditargetkan terbentuk manajemen pengelolaan dengan membantu rebranding, keuangan dan pemasaran yang baik. Metode yang digunakan pengusul untuk merealisasikan target adalah melalui workshop terkait manajemen komunikasi pemasaran, komunikasi pemasaran virtual, manajemen pengelolaan dan keuangan. Selain itu juga dilakukan pembuatan website, media sosial, pendampingan pembuatan konten komunikasi virtual (video profil, kemasan, foto produk, e-katalog, e-pamflet) untuk mendukung kegiatan pemasaran berbasis digital. Hasil pengabdian adalah berupa peningkatan pengetahuan dan ketrampilan dalam penggunaan website, ecommers dan sistem keuangan, serta ketrampilan pembuatan konten foto produk. Kesimpulan dari terlaksananya pengabdian adalah pemberian pelatihan dan pendampingan memberikan kontribusi dalam peningkatan pengetahuan, kecakapan dan kemampuan pengelola BUMDesa Amarta memanfatkan teknologi digital.
PEMBERDAYAAN KEMITRAAN MASYARAKAT MELALUI PENGEMBANGAN EKOSISTEM PENGELOLAAN SAMPAH TERPADU TPS 3R GUNA MENDORONG PEMBANGUNAN BERKELANJUTAN Nurussa'adah, Erfina; Astari, Devi Wening; Amrullah, Yusuf Amri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1953

Abstract

Solid waste in the form of garbage is one of the problems that occurs in various big cities in Indonesia. TPS 3R Migunani Plalangan, Pandowoharjo Sleman Yogyakarta, using the need and assessment method, found problems that cover two aspects, namely production and marketing. Through the development of an integrated waste management ecosystem for TPS 3R Migunani, it is hoped that it can support the 2020-2024 National Medium-Term Development Plan (RPJMN) with a priority on waste management, namely through waste processing by implementing Reduce, Reuse, and Recycle by optimizing production and increasing the selling value of TPS 3R Migunani commodities, namely compost, maggots, bricks and superior Balitbangtan chickens to encourage sustainable development. The stages in implementing the method are procuring goods to sort/enrich waste. Furthermore, for the aspect of improving marketing by creating product packaging designs and also making digital marketing videos to reach a wide market so that waste management can run effectively, efficiently and sustainably. The empowerment program by providing assistance in waste management at TPS 3R Migunani, Plalangan has succeeded in helping develop a waste management ecosystem by increasing the economic value of waste and reducing waste residue disposed of at the TPA. It has also succeeded in increasing the volume of waste processing production which has boosted the production of fresh maggots and compost. The advice from the devotee for the sustainability of a sustainable waste management ecosystem in order to realize a circular economy in the Plalangan Village environment is to strengthen collaboration with various stakeholders, each of whom plays a role in waste management. Not just relying on social network approaches. Thus, slowly but surely it will be able to realize zero waste in the Plalangan Village environment and its surroundings.
Co-Authors agustina, dwi pela Amrullah, Yusuf Amri Ashari, Wahid Miftahul Nurussa'adah, Erfina Nurussa’adah, Erfina Pudrianisa, Sheila Lestari Giza Saputra, Devan Christian