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Astari, Devi Wening
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Pemanfaatan Media Sosial Instagram Sebagai Personal Branding dalam Membangun Citra Positif Generasi Z Saputra, Devan Christian; Astari, Devi Wening
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Jurnal Ilmu Komunikasi
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i2.16578

Abstract

Generasi Z, merupakan Generasi yang lahir antara tahun 1995 hingga 2010, tumbuh dalam era perkembangan digital yang mendorong kecakapan teknologi dan komunikasi yang tinggi. Dengan karakteristik yang progresif, Generasi Z lebih memiliki kecenderungan untuk terbuka terhadap budaya dan peduli terhadap lingkungan. Mereka juga sering mengalami masalah kesehatan mental akibat paparan media sosial yang intens sehingga mendapatkan citra yang buruk. Penelitian ini menganalisis bagaimana Generasi Z membangun personal branding di Instagram sebagai citra positif, menggunakan tiga prinsip utama: kekhasan, keterkaitan, dan konsistensi. Melalui observasi terhadap tiga influencer Generasi Z @jharnabhagwani, @Medyrenaldy, dan @Bellatanesiaa, ditemukan bahwa mereka sangat efektif dalam menggunakan platform media sosial instagram ini untuk menciptakan sebuah citra diri yang positif dan identitas diri yang unik. Jhana Bhagwani menonjolkan diri sebagai beauty vlogger, Medy Renaldy sebagai kolektor mainan action figure, dan Bella Kuku Tanesia sebagai food vlogger, masing-masing dengan karakteristik dan audiens yang spesifik.Pada penelitian ini menunjukan bahwa konsistensi dalam memposting konten yang relevan dan khas sangat penting dalam menciptakan sebuah personal branding seseorang yang kuat. Temuan ini memperkuat pemahaman tentang bagaimana Generasi Z memanfaatkan media sosial Instagram untuk membangun sebuah identitas diri yang positif dan bisa memberikan wawasan mengenai strategi personal branding yang efektif dalam konteks digital saat ini. Kata Kunci: Citra Positif; Generasi Z; Influencer;Instagram; Media Sosial; Personal Branding.
SYMBOLIC REALITY CONSTRUCTION OF THE K-POP COMMUNITY ON TWITTER Astari, Devi Wening; Agustina, Dwi Pela; Nurussa’adah, Erfina
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.152-168

Abstract

This research aimed to find a model of symbolic interaction in the BTS fanbase through exchanging fantasy-themed messages that create group awareness and produce feelings of togetherness. The research was conducted using qualitative methods and virtual ethnographic procedures. The research subject was a fanbase account that actively provided various information on Twitter that led to the dramatization of BTS content. The data was obtained through community members' observations through Focus Group Discussions with ARMY. The criteria for selecting informants were 1) fans who actively upload and interact with BTS; 2) actively followed accounts that ARMY follows with at least 50,000 followers; 3) followed accounts get a lot of interactions, comments, retweets, or quote retweets; 4) the selected ARMY had a Twitter account that has followed the selected account and has contact with that account. The results showed that the development of the ARMY community on Twitter was based on constructing a shared symbolic reality. The forms were a visual video, photo, word game, or a combination. ARMY utilized fantasy themes to interact with fellow ARMY to build closeness and a strong sense of family by implementing a culture of active participation in the community. This research also provided an overview of ARMY's symbolic reality construction model on Twitter and the relationship between cultural participation theory and the symbolic interactions of K-pop fans.
Inclusive Disability Empowerment: Utilization of Digital Applications in Accessing Information for People With Disabilities Pudrianisa, Sheila Lestari Giza; Astari, Devi Wening; Agustina, Dwi Pela
CHANNEL: Jurnal Komunikasi Vol. 12 No. 2 (2024): CHANNEL: Jurnal Komunikasi 25th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i2.996

Abstract

Digital inclusion is one of the initiatives by the Telecommunication and Information Accessibility Agency under the Ministry of Communication and Informatics. It aims to ensure that all individuals can easily access digital technology and the internet. However, digital inclusion has not been fully realized, particularly in terms of providing digital information access for people with disabilities. The purpose of this Digital Accessibility Study for Empowering Disability Inclusion is to examine the significance of digital information accessibility as a crucial factor in enhancing the inclusion and empowerment of individuals with disabilities. This study emphasizes the use of digital technology to improve information accessibility, thereby fostering independence among people with disabilities. It also aims to identify the obstacles and challenges these individuals face in achieving equal access to digital information. Utilizing qualitative descriptive methods, data for the study was collected through observations and Focus Group Discussions (FGDs) with the disability community, as well as through documentation. The findings indicate that the accessibility of information through digital applications has begun to show positive effects, particularly for individuals who are deaf or blind. Applications such as TalkBack, VoiceOver, Cash Reader, Be My Eyes, Voluntary, Infusion, Special Help, WhatsApp, Facebook, Instagram, and others, along with specialized hardware, contribute to the independence of people with disabilities. However, while information can be accessed, it remains insufficiently friendly to all disabilities. Both deaf and blind participants expressed that governmental support needs more emphasis, and they highlighted the necessity for enhanced social support from family, friends, and the community to help bridge the gap for individuals with disabilities.
PEMBERDAYAAN KEMITRAAN MASYARAKAT MELAUI BADAN USAHA MILIK DESA (BUMDESA) SEBAGAI PENGGERAK EKONOMI MASYARAKAT GUNA MENCAPAI SDGs DESA DI ERA DIGITAL Nurussa'adah, Erfina; Astari, Devi Wening; Ashari, Wahid Miftahul
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1206

Abstract

Badan Usaha Milik Desa (BUMDesa) adalah lembaga usaha desa yang dikelola oleh masyarakat dan pemerintahan desa dalam upaya memperkuat perekonomian desa dan dibentuk berdasarkan kebutuhan dan potensi desa. Pada praktiknya ternyata ditemukan permaslahan terkait aspek pengembangan BUMDesa, yakni kendala promosi, lemahnya jaringan pemasaran, kendala manajemen pengelolaan dan administrasi keuangan,serta masih rendahnya kecakapan sumber daya manusia dalam penguasaan teknologi komunikasi. Untuk itu program pengabdian ini dilakukan dengan tujuan memberikan pendampingan pemasaran digital agar BUMDesa Amarta, Desa Pandowoharjo, Sleman, agar BUMDesa memiliki media digital yang aktif memasarkan produknya melalui konten-konten yang merangsang konsumen untuk melakukan pembelian. Selain itu untuk mendukung pengembangan BUMDesa ditargetkan terbentuk manajemen pengelolaan dengan membantu rebranding, keuangan dan pemasaran yang baik. Metode yang digunakan pengusul untuk merealisasikan target adalah melalui workshop terkait manajemen komunikasi pemasaran, komunikasi pemasaran virtual, manajemen pengelolaan dan keuangan. Selain itu juga dilakukan pembuatan website, media sosial, pendampingan pembuatan konten komunikasi virtual (video profil, kemasan, foto produk, e-katalog, e-pamflet) untuk mendukung kegiatan pemasaran berbasis digital. Hasil pengabdian adalah berupa peningkatan pengetahuan dan ketrampilan dalam penggunaan website, ecommers dan sistem keuangan, serta ketrampilan pembuatan konten foto produk. Kesimpulan dari terlaksananya pengabdian adalah pemberian pelatihan dan pendampingan memberikan kontribusi dalam peningkatan pengetahuan, kecakapan dan kemampuan pengelola BUMDesa Amarta memanfatkan teknologi digital.
PEMBERDAYAAN KEMITRAAN MASYARAKAT MELALUI PENGEMBANGAN EKOSISTEM PENGELOLAAN SAMPAH TERPADU TPS 3R GUNA MENDORONG PEMBANGUNAN BERKELANJUTAN Nurussa'adah, Erfina; Astari, Devi Wening; Amrullah, Yusuf Amri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1953

Abstract

Solid waste in the form of garbage is one of the problems that occurs in various big cities in Indonesia. TPS 3R Migunani Plalangan, Pandowoharjo Sleman Yogyakarta, using the need and assessment method, found problems that cover two aspects, namely production and marketing. Through the development of an integrated waste management ecosystem for TPS 3R Migunani, it is hoped that it can support the 2020-2024 National Medium-Term Development Plan (RPJMN) with a priority on waste management, namely through waste processing by implementing Reduce, Reuse, and Recycle by optimizing production and increasing the selling value of TPS 3R Migunani commodities, namely compost, maggots, bricks and superior Balitbangtan chickens to encourage sustainable development. The stages in implementing the method are procuring goods to sort/enrich waste. Furthermore, for the aspect of improving marketing by creating product packaging designs and also making digital marketing videos to reach a wide market so that waste management can run effectively, efficiently and sustainably. The empowerment program by providing assistance in waste management at TPS 3R Migunani, Plalangan has succeeded in helping develop a waste management ecosystem by increasing the economic value of waste and reducing waste residue disposed of at the TPA. It has also succeeded in increasing the volume of waste processing production which has boosted the production of fresh maggots and compost. The advice from the devotee for the sustainability of a sustainable waste management ecosystem in order to realize a circular economy in the Plalangan Village environment is to strengthen collaboration with various stakeholders, each of whom plays a role in waste management. Not just relying on social network approaches. Thus, slowly but surely it will be able to realize zero waste in the Plalangan Village environment and its surroundings.
KONSTRUKSI NARASI HARAPAN DALAM LIRIK LAGU “SELALU ADA DI NADIMU” SEBAGAI DUKUNGAN MENTAL GEN Z Wijaya, Jeni Novianti; Astari, Devi Wening
BroadComm Vol. 7 No. 2 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/ydremj08

Abstract

Gen Z merupakan generasi yang hidup pada masa yang tidak stabil, penuh dengan tekanan, krisis, kekhawatiran berlebih, sehingga Gen Z membutuhkan sumber harapan dan dukungan bagi hidupnya. Penelitian ini bertujuan untuk mengetahui konstruksi narasi harapan dalam lirik lagu Selalu Ada di Nadimu. Penelitian ini menggunakan penelitian deskriptif kualitatif, dengan pendekatan analisis semiotika Roland Barthes. Selanjutnya dilakukan identifikasi tanda (sign) dengan metode Roland Barthes. Langkah-langkah yang dilakukan sebagai berikut: 1) membagi lirik lagu “Selalu Ada di Nadimu” berdasarkan struktur lagu, 2) memaknai sesuai dengan unsur makna denotasi, konotasi dan mitos setiap baris lirik, 3) menyusun tabel analisis untuk mendata hasil denotasi, konotasi dan mitos 4) menarik kesimpulan dan membuat laporan hasil penelitian. Hasil penelitian ini menunjukan bahwa narasi harapan terbentuk dalam sebuah kepercayaan dan keyakinan berupa doa yang penuh cinta dan kasih sayang. Narasi harapan terkonstruksi dari makna denotasi tentang kondisi kesulitan dan tantangan hidup; konotasi tentang munculnya perasaan percaya pada diri; dan mitos membentuk identitas kemandirian, keberanian, dan optimisme. Pola ini terbentuk sesuai dengan teori harapan Vroom, harapan membuat adanya dorongan motivasi untuk Gen Z mencapai tujuan. Implementasi penelitian adalah bahwa lagu tersebut memiliki potensi sebagai media support system bagi Gen Z menghadapi kekhawatiran hidup.
Eksplorasi Strategi Komunikasi Orang Tua Dalam Mediasi Penggunaan Smartphone untuk Anak Usia Dini Astari, Devi Wening; Saputra, Naufal Daffa
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.2418

Abstract

Penelitian ini bertujuan untuk mengkaji motivasi orang tua, perubahan perilaku anak, serta strategi komunikasi orang tua dalam mengawasi penggunaan smartphone pada anak usia dini melalui perspektif teori Parental Mediation. Penelitian ini menggunakan pendekatan fenomenologi Edmund Husserl dengan pengumpulan data melalui wawancara mendalam terhadap lima orang tua yang dipilih secara purposif dan didukung oleh studi literatur. Validitas data dilakukan melalui triangulasi sumber. Hasil penelitian menunjukkan dua motivasi utama penggunaan smartphone dari orang tua untuk anak yaitu untuk menenangkan anak dan sebagai media edukasi. Sementara pada perubahan perilaku ditemukan bahwa penggunaan smartphone secara berlebihan berdampak pada ketidakstabilan emosi, penurunan interaksi sosial, dan gangguan kesehatan fisik pada anak. Untuk strategi komunikasi yang diterapkan para orang tua adalah co-use, supervision, active mediation, restrictive mediation, dan technical mediation, di mana mereka menyesuaikan dengan kondisi anak masing-masing.
Audit of Disaster Communication on TVOne Kabar Petang Program Lestari, Puji; Astari, Devi Wening; Asyrafi, Aqmarina Laili
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v4i2.332

Abstract

This study aims to carry out a disaster communication audit of Kabar Petang (Evening News) Program on the TVOne in the May-June 2019 period. This study uses the SMCR theory and the concept of disaster communication, the Standard Operating Procedure (SOP) of Disaster Communication, and the Guide to Broadcasting Behavior and Standards of Broadcasting Programs issued by the Indonesian Broadcasting Commission (KPI). This study uses a descriptive qualitative method with data collection techniques including content analysis, observation, a document study, and validity test through an interview with KPI as a source. The results of this study constitute the findings of disaster communication audit of disaster broadcast on TVOne, part of which has followed the Guide to Broadcasting Behavior and the Standards of Broadcasting Program issued by the KPI, SMCR theory, and has used disaster communication dimensions, and SOP for Disaster Communication. There are some findings that are not yet suitable, namely: (1) the repetition of a video clip showing the sufferings of victims; (2) the absence of competent resource persons in the field of disaster; and (3) the broadcast of affected people’s panic. This research provides recommendations to broadcasting institution TVOne, the government, and media workers to convey educational broadcast messages based on competent sources in the field of disaster so that the community is ready to survive the natural disaster.
The Transformation Model of Village Community Communication Pattern Nurussa'adah, Erfina; Astari, Devi Wening
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1388

Abstract

The development of technology and information (ICT) is currently very rapid, especially with the internet network. This has various influences or impacts, both positive and negative. One of the impacts felt was the cultural transformation (pattern) of community communication in the village. The aim of the research is to describe and find a model of cultural change in interpersonal communication that occurs through social media in daily communication. The method used to realize the goal is descriptive qualitative. Data was collected through FGDs with several informants who were selected using a purposeful technique, namely people who have a role in the environment. In addition, data was also collected through a documentation study, namely by looking at the contents of public communication messages that occur through social media, especially on WhatsApp social media. The research results show that the Purwobinangun community has experienced a communication transformation through the use of WhatsApp for social coordination, information dissemination, and activity reminders. This use fulfills communication needs according to the Uses and Gratification theory, such as surveillance, correlation, entertainment, and cultural transmission. The community maintains traditional communication patterns, resulting in a hybrid communication model that combines local values ​​and digital practices. Communication transformation creates hybrid patterns, combining social and traditional media to maintain local values ​​and strengthen community connectedness. This model balances local cultural values with digital efficiency, enhancing social connectedness without eroding traditional cohesion. This model enhances social connectedness, mitigates exclusion, and offers empirical insights for scalable digital inclusion policies in rural contexts.
Co-Authors agustina, dwi pela Amrullah, Yusuf Amri Ashari, Wahid Miftahul Asyrafi, Aqmarina Laili Nurussa'adah, Erfina Nurussa’adah, Erfina Pudrianisa, Sheila Lestari Giza PUJI LESTARI Saputra, Devan Christian Saputra, Naufal Daffa Wijaya, Jeni Novianti