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Komunikasi simbolik kelompok Gay Semarang Pudrianisa, Sheila Lestari Giza
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4929

LBHM survey on 2019 mentioned that LGBT groups often experience stigma and discrimination. Although it is widely discussed, it is not easy to access information about these groups. Thus, the problem focuses on how the Semarang gay group uses symbolic communication so that the public can see the symbols used by the Semarang gay group to interact and communicate. This research uses a constructivism paradigm with the qualitative descriptive method and Symbolic Convergence as the main theory. As a result, fantasy exchange creates various communication symbols that converge in the form of verbal (effeminate language/oral and written) and non-verbal (object language, action language and sign language) and are mutually agreed upon as identities to form group cohesiveness. Bad experiences such as stigma/discrimination are the basis for creating safe and easy-to-understand communication symbols between members in exchanging messages and meanings that become the group's motives.

THE ROLE OF THE EDITOR IN MAKING PROMOTIONAL VIDEOS FOR MERAPI TURGO TOURISM Ramadhana, Muhammad Fikri; Pudrianisa, Sheila Lestari Giza
JURNAL SOCIUS VOL 13, NO 1 (2024): JURNAL SOCIUS
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/js.v1i1.19127

Tourist villages are a forum for village communities to develop tourism products because they have various potentials in terms of nature, food and culture as the identity of tourist attractions. One of them is the Merapi Turgo Tourism Village which is located on the slopes of Mount Merapi, Padukuhan Turgo, Purwobinangun Village, Pakem District, Sleman Regency, Yogyakarta. The village has various tourism potentials. However, the lack of good management and promotion has made the village little known. The problems faced make it difficult for the village to develop, especially in getting investors. So from the results of observations, researchers discovered the fact that one way to overcome this is through making promotional videos, because online media currently dominates various forms of effective marketing. In making promotional videos, an important role is needed from a team of experts in their fields, both in the pre-production, production and post-production processes. One of the crucial roles is the Editor because in making a film or video, the cameraman's shooting process is still not structured so the role of the editor in post-production is very necessary to package tourism promotional videos more attractively. Editors at Turgo Tourism Village in making Tourism Promotion Videos use editing techniques such as cutting, light leak zoom in and zoom out transitions, fading, appropriate motion graphics, adjusted color grading so that the video results are better. interestingly, the author uses Adobe Premiere Pro software because this software has many features that help the author in the video editing process.

Literasi Digital Marketing dan Pemanfaatan Marketplace Dalam Pengembangan Bisnis Online Pemuda Condongcatur Pudrianisa, Sheila Lestari Giza; Pangestu, Adi Gilang; Swandry, Lensy; Adi, Rivan Pandu; Keddy, Yohanes William
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Februari 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v6i1.13723

Pola bisnis dalam dunia pemasaran kini, mulai berubah. Dari yang berbentuk konvensional menjadi online. Tidak dapat dipungkiri, perkembangan teknologi di era digital membuat persaingan antar penjual untuk menarik minat pembeli kian meningkat. Untuk itu, perlu diimbangi dengan strategi pemasaran digital (digital marketing) bagi pelaku usaha. Namun, masih banyak pelaku usaha yang kurang memahami pemanfaatan tersebut, salah satunya Pemuda di Desa Condongcatur yang kebanyakan menjadi enterpreneur. Minimnya pengetahuan terkait digital marketing dan marketplace membuat bisnis yang dijalani sulit berkembang. Dampak lainnya, strategi marketing yang kurang matang membuat masyarakat kurang aware terhadap produk yang dijual. Dari permasalahan tersebut, Tim Abdimas Universitas Amikom Yogyakarta mencoba memberikan solusi melalui literasi digital marketing dan pemanfaatan marketplace dalam pengembangan bisnis online. Hasil dari kegiatan tersebut dapat memberikan pengetahuan, meningkatkan wawasan serta perspektif baru tentang digital marketing dan pemanfaatan marketplace sebagai strategi promosi bagi pelaku usaha dalam membangun bisnis online agar tepat sasaran, serta lebih efektif dalam menarik minat konsumen.

Pengaruh Iklan dan Harga di TikTok Terhadap Perilaku Konsumtif Mahasiswa Sleman Yogyakarta Kusuma, Atika Anggraini; Pudrianisa, Sheila Lestari Giza
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.153

The use of TikTok inspires people to shop online, especially students. With advertising and the prices given, can it influence the consumer behavior of students to purchase a product/service? The research used quantitative methods by taking samples through purpose sampling according to the specified criteria, namely 100 students in Sleman-Yogyakarta because it is famous as a student city and most campuses are located in Sleman. So it becomes the center for carrying out the largest purchasing transactions. Not surprisingly, the social mobility of students who live in Sleman is relatively high. The results of the research explain that advertising has a significant effect on consumer behavior with a calculated T of 2.034 and a T table of 1.984, meaning that the T calculated > T table value with a sig value is smaller than 0.05. Price has a significant effect on consumptive behavior with a T count of 4.327 and a T table of 1.984, meaning that the T count > T table value with a sig value is smaller than 0.05. Advertising and price have a significant effect on consumer behavior with F Calculation of 19.176 and F Table of 3.09, meaning the value of F Table>F Calculation with a sig value smaller than 0.05. The coefficient of determination is 28.3%, so the variation in consumer behavior is 71.7% determined by advertising and price variables. The AISAS theory has succeeded in explaining that human consumptive behavior is influenced by several factors, such as attention and interest in products that come from advertising and price offers, insight provided so that people will always look for them and are not even embarrassed to share information with other people. Directly, human psychology influences people's behavior in purchasing decisions. The many advertising offers and prices influence students to form consumer behavior to buy products/services repeatedly on Tiktok.

Maksimalisasi Pemanfaatan Sosial Media Pada Desa Wisata Sukunan Erlistyarini, Yulinda; Pudrianisa, Sheila Lestari Giza; Sumarsono, Birrul Waalidaini; Nurdiana, Sandi
Abdimas Awang Long Vol. 8 No. 1 (2025): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i1.1487

Permasalahan sampah yang ada di Indonesia merupakan masalah yang cukup kompleks karena kurangnya pemahaman masyarakat terhadap akibat–akibat yang dapat ditimbulkan oleh sampah, kurangnya perhatian pemerintah terkait pembuangan sampah yang baik dan memenuhi syarat. Sampah merupakan hal yang sangat berpengaruh dan dapat menimbulkan dampak negatif bagi kesehatan dan kelangsungan hidup masyarakat. Sampah dapat membawa dampak yang buruk pada kondisi kesehatan manusia. Bila sampah dibuang secara sembarangan atau ditumpuk tanpa ada pengelolaan yang baik, maka akan menimbulkan berbagai dampak kesehatan yang serius. Salah satu desa wisata yang berlokasi di Kecamatan Gamping Kabupaten Sleman Daerah Istimewa Yogyakarta, mampu melakukan inovasi dalam hal pengelolaan sampah. Desa wisata Sukunan merupakan desa wisata yang memiliki tingkat kesadaran dan kemampuan yang mampu mengatasipermasalahan terkait pengelolaan lingkungan dan pengolahan sampah. Tidak hanya sampah organik, bahkan sampah non organik pun mampu diolah menjadi barang-barang dengan nilai manfaat yang tinggi. Terdapat banyak hal yang dapat dipelajari di Desa Wisata Sukunan, mulai dari membuat rancang bangun sistem pengolahan sampah, daur ulang kertas dan serta daur ulang limbah sampah plastik. Potensi desa wisata Sukunan masih bisa ditingkatkan melalui strategi promosi secara digital ataupun interpersonal untuk menunjang eksistensinya. Kegiatan ini menawarkan program pelatihan foto produk dan pembuatan video profil sebagai salah satu instrumen promosi dan informasi. Kegiatan dilaksanakan secara bersama dengan melibatkan tim pengusul kegiatan pengabdian masyarakat serta penggiat desa wisata Sukunan.

Maksimalisasi Pemanfaatan Sosial Media Pada Desa Wisata Sukunan Erlistyarini, Yulinda; Pudrianisa, Sheila Lestari Giza; Sumarsono, Birrul Waalidaini; Nurdiana, Sandi
Abdimas Awang Long Vol. 8 No. 1 (2025): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i1.1487

Permasalahan sampah yang ada di Indonesia merupakan masalah yang cukup kompleks karena kurangnya pemahaman masyarakat terhadap akibat–akibat yang dapat ditimbulkan oleh sampah, kurangnya perhatian pemerintah terkait pembuangan sampah yang baik dan memenuhi syarat. Sampah merupakan hal yang sangat berpengaruh dan dapat menimbulkan dampak negatif bagi kesehatan dan kelangsungan hidup masyarakat. Sampah dapat membawa dampak yang buruk pada kondisi kesehatan manusia. Bila sampah dibuang secara sembarangan atau ditumpuk tanpa ada pengelolaan yang baik, maka akan menimbulkan berbagai dampak kesehatan yang serius. Salah satu desa wisata yang berlokasi di Kecamatan Gamping Kabupaten Sleman Daerah Istimewa Yogyakarta, mampu melakukan inovasi dalam hal pengelolaan sampah. Desa wisata Sukunan merupakan desa wisata yang memiliki tingkat kesadaran dan kemampuan yang mampu mengatasipermasalahan terkait pengelolaan lingkungan dan pengolahan sampah. Tidak hanya sampah organik, bahkan sampah non organik pun mampu diolah menjadi barang-barang dengan nilai manfaat yang tinggi. Terdapat banyak hal yang dapat dipelajari di Desa Wisata Sukunan, mulai dari membuat rancang bangun sistem pengolahan sampah, daur ulang kertas dan serta daur ulang limbah sampah plastik. Potensi desa wisata Sukunan masih bisa ditingkatkan melalui strategi promosi secara digital ataupun interpersonal untuk menunjang eksistensinya. Kegiatan ini menawarkan program pelatihan foto produk dan pembuatan video profil sebagai salah satu instrumen promosi dan informasi. Kegiatan dilaksanakan secara bersama dengan melibatkan tim pengusul kegiatan pengabdian masyarakat serta penggiat desa wisata Sukunan.

Inclusive Disability Empowerment: Utilization of Digital Applications in Accessing Information for People With Disabilities Pudrianisa, Sheila Lestari Giza; Astari, Devi Wening; Agustina, Dwi Pela
CHANNEL: Jurnal Komunikasi Vol. 12 No. 2 (2024): CHANNEL: Jurnal Komunikasi 25th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i2.996

Digital inclusion is one of the initiatives by the Telecommunication and Information Accessibility Agency under the Ministry of Communication and Informatics. It aims to ensure that all individuals can easily access digital technology and the internet. However, digital inclusion has not been fully realized, particularly in terms of providing digital information access for people with disabilities. The purpose of this Digital Accessibility Study for Empowering Disability Inclusion is to examine the significance of digital information accessibility as a crucial factor in enhancing the inclusion and empowerment of individuals with disabilities. This study emphasizes the use of digital technology to improve information accessibility, thereby fostering independence among people with disabilities. It also aims to identify the obstacles and challenges these individuals face in achieving equal access to digital information. Utilizing qualitative descriptive methods, data for the study was collected through observations and Focus Group Discussions (FGDs) with the disability community, as well as through documentation. The findings indicate that the accessibility of information through digital applications has begun to show positive effects, particularly for individuals who are deaf or blind. Applications such as TalkBack, VoiceOver, Cash Reader, Be My Eyes, Voluntary, Infusion, Special Help, WhatsApp, Facebook, Instagram, and others, along with specialized hardware, contribute to the independence of people with disabilities. However, while information can be accessed, it remains insufficiently friendly to all disabilities. Both deaf and blind participants expressed that governmental support needs more emphasis, and they highlighted the necessity for enhanced social support from family, friends, and the community to help bridge the gap for individuals with disabilities.

Nostalgia Marketing: Pendekatan Komunikasi Strategis Untuk Menarik Minat Wisatawan Pasar Kangen Yogyakarta Pudrianisa, Sheila Lestari Giza; Amali, Muhammad Thoyib
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Yogyakarta is a city famous for its cultural, traditional and tourism elements. However, data from 2022-2023 shows that the number of tourist visits did not increase even though the pandemic was over. Therefore, the local government paid special attention and tried to realize creative products based on traditional and popular culture in the form of an event called Pasar Kangen. This event is quite unique and different because it carries the concept of presenting the nuances of the past in each element. From this problem, the researcher analyzed how the strategic communication approach used in the Nostalgia marketing element is effective in attracting tourists to the Pasar Kangen Yogyakarta. The theory used is nostalgia marketing with a descriptive qualitative method. The results of the study are through 4 approaches, the first is personal nostalgia in the form of the presence of typical food/snacks from various regions which are served traditionally. Interpersonal nostalgia through the presence of antique goods/toys that remind us of the atmosphere of the past. Cultural nostalgia through arts such as dance/nyanyain which are presented as an entertainment stage and virtual nostalgia, namely consumers can feel the atmosphere of Pasar Kangen through social media. Pasar Kangen has succeeded in presenting and reviving past memories for consumers so that it can be used as an effective strategy to increase tourist visits.

Board Game Arkeologi sebagai Media Komunikasi Pemasaran Efektif Pudrianisa, Sheila Lestari Giza; Rizky, Rizky
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 2 No. 2 (2020): Maret 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Terobosan serta teknologi di bidang informatika telah membuat segalanya terasa lebih mudah dan efisien, khususnya dalam pemanfaatan sebagai media pemasaran. Perkembangan dari teknologi komunikasi ini yang mendorong pengembang dari pelaku komunikasi pemasaran untuk dapat melakukan kegiatan pemasaran melalui media online salah satunya game. Permasalahan pada penelitian ini adalah peneliti akan menganalisis apakah board game arkeologi dapat digunakan sebagai media komunikasi pemasaran yang efektif sehingga tujuan dari penelitian ini adalah merancang tangible board game arkeologi yang digunakan untuk memberi informasi dan mempersuasi konsumen terhadap suatu brand sebagai media komunikasi pemasaran yang efektif dapat terjawab. Penelitian ini menggunakan metode deskriptif kualitatif dengan kriteria informan umur 19-29 tahun dan 30-49 tahun sebanyak 8 orang yang berjenis kelamin random yaitu, laki-laki berjumlah 5 orang dan perempuan berjumlah 3 orang dengan tingkat pendidikan rata-rata Sarjana Strata-1. Teknik pengumpulan data menggunakan observasi langsung, wawancara mendalam dan dokumentasi dengan metode pembuatan game menggunakan basis MDA (Mechanic, Dynamic, Aesthetic). Hasil dari penelitian ini yaitu board game arkeologi dapat digunakan sebagai media pemasaran yang efektif karena selain pengunjung mendapatkan informasi baru terkait situs-situs arkeologi khususnya candi, pengunjung juga tertarik ingin mengunjungi tempat-tempat lain yang serupa setelah mendapatkan informasi melalui board game arkeologi tersebut.

Komunikasi Pemasaran Studio Lunanuova dalam Membangun Brand Awareness Pudrianisa, Sheila Lestari Giza; Ali Topan, Mohammad
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 2 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i2.1066

Competition among business actors in the business world is increasing, so that appropriate strategies are needed in introducing and promoting a product. The goal is that the products offered are not drowned by the many competitors. Lunanuova's study is one of the companies trying various strategies to build an image as the face of the company. So the research focuses on seeing how Studio Lunanuova's marketing communications build brand awareness. The theory used is in the form of marketing communications (7P) and brand awareness with a qualitative descriptive method and post positivism paradigm. The researcher interviewed 3 informants using a purposive sampling technique so that they met the criteria according to the focus of the problem. The research resulted in the 6 most effective marketing communication mixes in the form of products because they have the advantage of always offering different products every year and all files without additional costs. Prices are much cheaper according to the lower middle segment and there are special prices for card members. Promotion in the form of product bundling, price discounts, and give away to establish interaction with customers. At the process stage and people are connected to each other because Studio Lunanuova has an SOP for employees, especially hospitality so that the activities carried out go according to the wishes of the customer. Placing various product photos in every corner of the room to convince consumers that Lunanuova Studio's work is a mix of physical evidence. The mix that is not very effective is in the form of place because the location is too far from the city center. The marketing communication mix that has been implemented has made Lunanuova Studio better known to customers with a positive image.

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