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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Kreativitas PKM Indonesian Journal of Intellectual Publication (IJI Publication) Agrikan: Jurnal Agribisnis Perikanan DECISION : Jurnal Ekonomi dan Bisnis Journal AK-99 (JIMBE) Cateris Paribus Journal
Sampara, Nirwana
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Resona : Jurnal Ilmiah Pengabdian Masyarakat

 1 
PEMODELAN ECOMMERCE BERBASIS BUSSINES TO COSTUMERS DEMI PENINGKATAN UMKM ARGIASH KOTA PAREPARE Bachtiar, Yusran; Wafiah, Andi; Sampara, Nirwana; Ashar, Saskia Auliah; furqan, Al
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 8, No 1 (2024): June
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v8i1.1787

Abstract

Belum optimalnya pemberdayaan masyarakat di wilayah mitra menyebabkan rendahnya tingkat pendapatan. Kelompok usaha memiliki potensi dalam membangun perekonomian warga, khususnya usaha bubuk minuman herbal instan “Argiash” yang memiliki bahan baku dan sumber daya yang memadai. Permasalahan yang dihadapi meliputi lemahnya motivasi dan kemampuan SDM pelaku usaha, rendahnya kuantitas dan kualitas produksi, belum adanya standarisasi produk, kurangnya pengetahuan manajemen keuangan, serta sistem pemasaran konvensional yang belum memanfaatkan teknologi informasi seperti e-commerce. Solusi yang diusulkan mencakup peningkatan motivasi dan kapabilitas SDM, pelatihan manajemen produk dan keuangan, serta pengembangan strategi pemasaran berbasis e-commerce. Kegiatan ini mencakup sosialisasi, pelatihan manajerial kewirausahaan, pendampingan pembuatan produk, dan evaluasi kinerja mitra. Hasil pengabdian menunjukkan bahwa pelatihan dan pendampingan yang dilakukan berhasil meningkatkan motivasi dan kapabilitas SDM, pengetahuan manajemen keuangan, serta frekuensi dan kapasitas produksi melalui penggunaan aplikasi e-commerce.  Abstract. The suboptimal community empowerment in partner areas results in low income levels. Business groups have potential in building the local economy, especially the instant herbal drink powder business "Argiash" which has adequate raw materials and resources. The issues faced include low motivation and skills of entrepreneurs, low production quantity and quality, lack of product standardization, limited financial management knowledge, and conventional marketing systems that do not utilize information technology such as e-commerce. Proposed solutions include enhancing the motivation and capabilities of human resources, product and financial management training, and developing e-commerce-based marketing strategies. Activities include socialization, entrepreneurial managerial skills training, product development assistance, and partner performance evaluation. The results show that the training and mentoring have successfully increased the motivation and capabilities of human resources, financial management knowledge, and the production frequency and capacity through the use of e-commerce applications.
PEMBERDAYAAN DAN PENERAPAN E- COMMERCE MENDORONG PERTUMBUHAN KELOMPOK SUTERA SURE SALAKA KABUPATEN PINRANG Bachtiar, Yusran; Sampara, Nirwana; Wafiah, Andi; Kadir, Abdul
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 8, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v8i2.2179

Abstract

Pemberdayaan masyarakat di area mitra masih belum mencapai potensi maksimal, yang berakibat pada pendapatan yang rendah. Di sisi lain, kelompok Sutera Sure Salaka, yang fokus pada produksi kain sutera, memiliki peluang signifikan untuk memajukan ekonomi lokal. Namun, terdapat beberapa tantangan, seperti kurangnya motivasi dan keterampilan pelaku usaha, kualitas dan kuantitas produksi yang rendah, kurangnya standarisasi produk, serta kurangnya pengetahuan dalam manajemen keuangan dan penggunaan teknologi informasi serta e-commerce. Solusi yang diusulkan meliputi peningkatan motivasi dan keterampilan pelaku usaha, pelatihan manajemen produk serta praktik produksi yang baik, pelatihan manajemen keuangan, strategi pemasaran melalui teknologi informasi dan e-commerce, serta sosialisasi. Workshop juga dilakukan untuk meningkatkan motivasi dan kemampuan SDM, keterampilan manajerial kewirausahaan, pengembangan produk, dan pendampingan dalam penggunaan teknologi informasi untuk pemasaran berbasis website e-commerce. Evaluasi manajemen usaha mitra menunjukkan bahwa pelatihan telah memenuhi harapan. Tingginya partisipasi mitra memberikan dampak positif pada program, meningkatkan motivasi dalam pelaksanaan kegiatan, pengetahuan pengelolaan keuangan, dan menghasilkan aplikasi e-commerce berbasis website yang kini dimanfaatkan oleh mitra untuk meningkatkan produksi.  Abstract. Community empowerment in the partner area has yet to reach its full potential, resulting in low income. On the other hand, the Sutera Sure Salaka group, which focuses on silk fabric production, has significant opportunities to advance the local economy. However, there are several challenges, such as the lack of motivation and skills of business actors, low production quality and quantity, lack of product standardisation, and lack of knowledge in financial management and the use of information technology and e-commerce. The proposed solutions include increasing the motivation and skills of business owners, training on product management and good production practices, financial management training, marketing strategies through information technology and e-commerce, and socialisation. Workshops were also conducted to improve motivation and human resource capabilities, entrepreneurial managerial skills, product development, and assistance in the use of information technology for e-commerce website-based marketing. Evaluation of partners' business management showed that the training had met expectations. The high participation of partners has a positive impact on the programme, increasing motivation in the implementation of activities, knowledge of financial management, and producing website-based e-commerce applications that are now used by partners to increase production.
Co-Authors Abdul Kadir Al Furqan, Al Amanda, Riska amir, rahmi Ananda Putri, Ananda Andi Wafiah Anisa Arman Arman Ashar, Saskia Auliah Bahruddin Bahruddin Darmawan Darmawan Haslinda Haslinda, Haslinda Idrus, Irwan Irmayani Irmayani Masnur Masnur Muh Hatta, Muh Nuriska parman parman Rahbiah, Sitti Rahmawaty, Rahmawaty Rati Rukmana Rismawati Rismawati Sri Wahyuni Suciana, Suciana Yusran Bachtiar