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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) GANEC SWARA Valid Jurnal Ilmiah Reswara: Jurnal Pengabdian Kepada Masyarakat SOLID Business Management Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Media Bina Ilmiah Sasambo: Jurnal Abdimas (Journal of Community Service) ABDINE :Jurnal Pengabdian Masyarakat
Agustina, Fitria ika
Universitas Teknologi Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Awareness Analysis Of Sukarara Woven Cloth Motifs Fitria Ika Agustina; Amiruddin Kalbuadi; Sri Septin Adiningsih
Business Management Vol. 5 No. 2 (2026): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i2.10404

Abstract

This research aims to determine and analyze the level of awareness (brand awareness) of tourists regarding the Sukarara woven fabric motifs they purchase. The type of research used in this research is descriptive research with a quantitative approach with a sample of 120 respondents who met the criteria by sampling using a non-probability sampling technique. The data source used in this research is primary data with Documentation, Observation and Questionnaire data collection methods. The research results show that the level of Brand Awareness towards Sukarara woven fabric motifs is at the Brand Recall level. This can be seen from the Brand Awareness calculation results of 2.89 where the Brand Recall level is on a scale of 2.52 – 3.27, which means that the level of knowledge of tourists regarding the sukarara woven fabric motif in Brand Awareness is at the Brand Recall level
Analysis of the Influence of Smm, Ocr, and Im on the Brand Image of Fashion Products in Tiktok Shop Fitria Ika Agustina; Amiruddin Kalbuadi; Dini Milhiani
Business Management Vol. 4 No. 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9146

Abstract

This research aims to determine the influence of social media marketing, online customer reviews and influencer marketing on brand image. This type of research uses quantitative research. Data collected in this research used a questionnaire distributed via a Google Form link. The population or sample in this study was 85 respondents. Respondents were taken from students who had purchased fashion products at the TikTok shop. Data were processed using multiple linear analysis, t test and f test with the help of SPSS. The results of this research show that the t test that has been carried out on the social media marketing variable on brand image partially has a significant effect. The online customer review variable on brand image partially has a significant effect. The influencer marketing variable on brand image partially has a significant effect. Simultaneously, all variables, namely social media marketing, online customer reviews and influencer marketing, have a positive and significant effect on brand image. Meanwhile, the results of the last test, namely the online customer review variable, show a dominant influence on brand image. The conclusion of this research shows that the variables of social media marketing, online customer reviews and influencer marketing have a positive and significant effect on the brand image of fashion products in the TikTok shop. 
Pelatihan Literasi Bahasa Hukum Sebagai Upaya Pencegahan Kekerasan Verbal dan Perundungan di SMA Negeri 2 Jonggat Lalu Wirajayadi; Baiq Ishariaty Wika Utary; Fitria Ika Agustina
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i2.3950

Abstract

Verbal abuse and bullying in school environments remain issues that can compromise student safety, well-being, and psychological development. These forms of abuse range from teasing, insults, threats, and name-calling to social exclusion and the dissemination of demeaning comments via social media. A root cause often overlooked in bullying prevention programs is students' low level of legal literacy; consequently, they fail to distinguish between harmless joking, hurtful speech, and actions that carry legal consequences. This community service initiative aims to enhance the understanding of students at SMA Negeri 2 Jonggat regarding legal terms and concepts related to verbal abuse, bullying, and child protection, while also equipping them with the skills to independently recognize, report, and prevent such actions. The methods employed included participatory legal literacy training, awareness-raising sessions, case simulations, and guidance on establishing an anti-bullying task force within the school. The activities were conducted at SMA Negeri 2 Jonggat, involving 10th and 11th-grade students as primary participants, alongside guidance and counseling teachers. Training materials covered concepts of verbal abuse and bullying, linguistic politeness, students' rights and obligations, child protection, social responsibility, and reporting procedures for bullying incidents. The results indicate an improved student understanding of legal terms related to bullying, increased student confidence in reporting verbal abuse, and the formation of a sustainable student group dedicated to anti-bullying efforts. This program is expected to serve as a replicable model for other schools seeking to prevent verbal abuse and bullying through the strengthening of legal literacy.
Peningkatan Omzet Para-Para Anggur di Desa Mas-Mas melalui Pemasaran Digital Berbasis Media Sosial dan Website Ika Agustina, Fitria; Wira Jayadi, Lalu; Ishariaty Wika Utary, Baiq; Mariana, Mariana
ABDINE: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v4i2.907

Abstract

Desa   Mas-Mas   merupakan salah satu desa wisata yang dikelilingi oleh area pertanian dan pertenakan yang mana sebagian masyarakat berprofesi sebagai petani dan peternak. Mayoritas penduduknya mengandalkan sektor pertanian dan peternakan sebagai mata pencaharian pokok.  Para-para anggur adalah istilah yang mengacu pada struktur fisik buah anggur yang dikumpulkan dalam kelompok kecil, biasanya tergantung pada satu batang atau rantai. Masing-masing kelompok ini terdiri dari beberapa lusin buah anggur yang disatukan oleh batang utama. Digital marketing memudahkan pebisnis memantau dan menyediakan segala kebutuhan dan keinginan calon konsumen, disisi lain calon konsumen juga bisa mencari dan mendapatkan informasi produk hanya dengan cara menjelajah dunia maya sehingga mempermudah proses pencariannya. Penggunaan Facebook sebagai media sosial saat ini terus meningkat untuk berbagai keperluan seperti sarana mencari teman, sarana komunikasi, sarana mencari maupun berbagi informasi, dan sebagai sarana promosi untuk keperluan usaha maupun bisnis. Permasalahan BUMDes Desa Mas-Mas adalah pemasaran produk yang dihasilkan belum optimal. Solusi yang diusulkan adalah memberikan pelatihan digital marketing memalui e-commerce dan penggunaan sosial media. Setelah mendapatkan pengetahuan baru, peserta pelatihan sangat termotivasi untuk melakukan penjualan menggunakan media social facebook dan e-commerce melalui platform shopee. Dengan menggunakan penjualan online, biaya pemasaran lebih hemat serta jangkauan pemasaran lebih luas sehingga dapat meningkatkan omzet penjualan.
Co-Authors Adlilulhak Adlilulhak Adlilulhak, Adlilulhak AFRIWAN, OKKY Agus Hermanto Agus Hermanto Agus Marjan Saputra Ahyat, Muhamad Amiruddin Kalbuadi Andhini Nurmala Sari Baiq Ishariaty Wika Utari Baiq Ishariaty Wika Utary Dini Milhiani Hamzah Hamzah Handry Sudiartha Athar Hidayah, Solfia Hikmi, Henni Comala Hudairi, Ahmad Ilhami, Danuar Ishariaty Wika Utary, Baiq Kembang, Lale Puspita MAHYANI MAHYANI Mariana Mariana Mariana Mariana Martasya, Polan Ensi Okki Afriwan Rian Indranopa Rusdan Rusdan Saniyah, Eluiz Yansirus Sri Septin Adiningsih Wika Utari, Baiq Ishariaty Wika Utary, Baiq Ishariaty Wira Jayadi, Lalu Wirajayadi, Lalu